Holiday sales increased 3% to more than $626 billion last year, but analysts are predicting that sellers will be more cautious ordering in preparation for the 2016 holidays. But peak season readiness requires more than optimized inventory. Sales and service success is directly tied to the performance of your ecommerce systems. Now is the time to ask yourself... Are you ready for Peak Season selling? Visit: crossview.com/peak-season-website-performance-optimization to Learn more.

1. $2.5 M
Now is the time to ask yourself...
ARE YOU READY FOR
PEAK SEASON SELLING?
WHY PEAK SEASON READINESS MATTERS
PEAK SEASON STANDOUTS
READY. SET. GO!
PEAK SEASON PERFORMANCE TIPS
SECONDS COST
SPEED MATTERS
Holiday sales increased 3% to more than $626 billion last year, but analysts are
predicting that sellers will be more cautious ordering in preparation for the 2016 holidays.
But peak season readiness requires more than optimized inventory. Sales and service success
is directly tied to the performance of your ecommerce systems.
CrossView clients realized impressive gains year-over-year
during their peak seasons.
1 SECOND DELAY
IN PAGE RESPONSE CAN REDUCE
CONVERSIONS
BY UP TO 7%
79%
52%
21
4 5
3
AND COSTS UP TO
IN LOST REVENUE ANNUALLY
IF YOUR SITE IS DRIVING
$100,000 IN SALES A DAY.
OF SHOPPERS WHO ARE DISSATISFIED
WITH THE PERFORMANCE OF A
WEBSITE ARE LESS LIKELY TO BUY
FROM THE WEBSITE EVER AGAIN.
OF ONLINE SHOPPERS SAY THAT
FAST PAGE LOADS ARE CRITICAL TO
THEIR LOYALTY.
Download a page load time
monitor. A Google extension,
for instance, can be added to
Chrome to measure page load
time and display results in the
toolbar.
Ensure that your systems and
applications are scalable, and
can adjust to unexpected
shifts in traffic. Tune your
configuration, take full
advantage of caching, and
eliminate system bottlenecks.
Establish clearly defined peak
volume targets for your
upcoming peak season.
Consider the pros and cons of
using Application Performance
Management tools to reduce
the time and effort to
solve performance and
functional issues.
Develop a plan to ensure that
your system can withstand
peak period traffic and
understand how to measure
your system’s capacity.
Set aside resources
and time for testing
ahead of your
peak season.
SATISFACTION NOT GUARANTEED
INCREASE IN
CYBER
MONDAY
REVENUE
INCREASE IN
BACK TO
SCHOOL
REVENUE
INCREASE IN
THANKS
GIVING
REVENUE
SPECIALTY
APPAREL RETAILER
105%
LIFESTYLE
PRODUCTS RETAILER
SHOE RETAILER
456% 30%
Want insight specific to your business? Leverage CrossView’s expertise in peak season readiness.
Take advantage of a 30-minute complimentary conversation with our performance optimization
experts. Visit CrossView.com/peak-season-website-performance-optimization to learn more.
Sources: Akami.com, CNBC.com, Gomez.com
CrossView analyzed data from key clients across a variety of retail sectors, including apparel, housewares and specialty retailers.
Large and small retailers were included in the analysis, which was limited to business-to-consumer
www.crossview.com
© 2016 CrossView Inc.
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