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Social Media
  and
  Scholarly
  Communication
  ISMTE, 2010
  Oct. 19th, 2010                            Geo rey Bilder
  Oxford, UK                 Director of Strategic Initiatives
Wednesday, 20 October 2010
Wednesday, 20 October 2010
• A framework for thinking about applying
                             technology to scholarly communication.

                   • A simplistic overview of two technology
                             trends (Web 2.0, Web 3.0).

                   • Guidelines of developing a culture and
                             infrastructure that supports innovation.

                   • Some historical context.

Wednesday, 20 October 2010
A problem



Wednesday, 20 October 2010
http://onion.com/dD593t
Wednesday, 20 October 2010
Average Number of Article Readings per Year
        and Average Minutes per Reading by
        University Faculty in the US (percent change)

                      90
                      68
                      45                                         Readings
                                                                 Minutes per Reading
                      23                                         North
                        0
                     -23
                     -45
                             1977   1993   2000-2003 2004-2006




            Carol Tenopir



Wednesday, 20 October 2010
Researcher as “author”




Wednesday, 20 October 2010
Researcher as “author”




Wednesday, 20 October 2010
Researcher as “author”   Researcher as “reader”




Wednesday, 20 October 2010
Researcher as “author”   Researcher as “reader”




Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
• 64 million tweets per day.
                             • 2.7 million tweets per hour.
                             • 44,481 tweets per minute.
                             • 741 tweets per second.
                                                 http://royal.pingdom.com/2010/06/08/twitter-now-2-billion-tweets-per-month/

Wednesday, 20 October 2010
Wednesday, 20 October 2010
Help Researchers
                             Practice
                       “Reading Avoidance.”


Wednesday, 20 October 2010
“Strategic Reading”




                                http://dx.doi.org://10.1126/science.1157784
Wednesday, 20 October 2010
What have we done in
                    the past to address
                           this?


Wednesday, 20 October 2010
Brand

Wednesday, 20 October 2010
Brand
                             Is it relevant?
                             Is it good?
                             Is it important?



Wednesday, 20 October 2010
Wednesday, 20 October 2010
“Trust Me”


Wednesday, 20 October 2010
Wednesday, 20 October 2010
Paratext




Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
“The unusual colors are just wonderful books and as the
name says, in very unsusual colors as books go.
They will make a very eye catching focal point.”




Wednesday, 20 October 2010
Brand
                             Is it relevant?
                             Is it good?
                             Is it important?




Wednesday, 20 October 2010
Brand
                                            Is it relevant?
                                            Is it good?
                                            Is it important?




                             provenance infrastructure
Wednesday, 20 October 2010
Brand
                                                           Is it relevant?
                                                           Is it good?
                                                           Is it important?

                             * What is it?   * What has
                                             been done
                                                               * Who do we
                             * Where can     to it?
                                                               credit it to?
                             I get it?
                                             * Who
                                                               * What are
                             * What refers   provides
                                                               their
                             to it?          stewardship
                                                               credentials?
                                             of it?
                             *What does
                             it refer to?


                             provenance infrastructure
Wednesday, 20 October 2010
http://www.laspositascollege.edu/library/magazines_journals.php




Wednesday, 20 October 2010
http://www.laspositascollege.edu/library/magazines_journals.php




Wednesday, 20 October 2010
http://www.laspositascollege.edu/library/magazines_journals.php




Wednesday, 20 October 2010
Let’s play a game...



Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Selecting A Book

                             • title page
                             • publisher’s “blurb”
                             • contents page
                             • preface
                             • index
                             • bibliography
                             • leaf though the book
Wednesday, 20 October 2010
Web 2.0 Made
                              Simplistic


Wednesday, 20 October 2010
http://headrush.typepad.com/creating_pa
Wednesday, 20 October 2010
read + write



Wednesday, 20 October 2010
Blogs



Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wikis



Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Social Bookmarking
                               &
                        Categorization


Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
And So On...



Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Implications
                   • What person X is blogging
                   • What person X is bookmarking
                   • What person X is listening to
                   • What person X is taking pictures of
                   • What person X's travel schedule is
                   • What books X is reading or planning on
                             reading

Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Implications (Academic)
                   • See the realtime annotated bibliography of
                             Dr. W
                   • Show all the ways in which people that you
                             trust have categorized resource X
                   • See how your taxonomy compares to the
                             taxonomy of Dr.Y
                   • See all the resources that your research
                             group is categorizing as Z

Wednesday, 20 October 2010
Help researchers help
                      each other discover
                     what they should pay
                         attention to.
Wednesday, 20 October 2010
Help researchers help
                        each other to
                          “not read.”

Wednesday, 20 October 2010
Web 3.0 Made
                              Simplistic


Wednesday, 20 October 2010
read + write + compute



Wednesday, 20 October 2010
A small digression...



Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Crucial question for publishers is:

  “If ‘hiding’ information in unstructured text is a problem-
    then shouldn’t we be exploring new ways to “publish”?




Wednesday, 20 October 2010
So how did we get
                                  here?


Wednesday, 20 October 2010
Let’s play a another
                              game...


Wednesday, 20 October 2010
I just read Perdido Street Station.




Wednesday, 20 October 2010
I am sure that I turned the gas off.




Wednesday, 20 October 2010
There is no I in the word Team.




Wednesday, 20 October 2010
The book captured the zeitgeist of
                 the time.



Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
SPARQL




Wednesday, 20 October 2010
SPARQL

     http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss




Wednesday, 20 October 2010
SPARQL

     http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss

             PREFIX rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#>
                      PREFIX foaf: <http://xmlns.com/foaf/0.1/>
                              SELECT DISTINCT ?name
                                        WHERE {
                                 ?x rdf:type foaf:Person .
                                   ?x foaf:name ?name
                                            }
                                   ORDER BY ?name



Wednesday, 20 October 2010
SPARQL

     http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss

             PREFIX rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#>
                      PREFIX foaf: <http://xmlns.com/foaf/0.1/>
                              SELECT DISTINCT ?name
                                        WHERE {
                                 ?x rdf:type foaf:Person .
                                   ?x foaf:name ?name
                                            }
                                   ORDER BY ?name



Wednesday, 20 October 2010
Blog



             Journal A              Journal B


                             Wiki
                                    Personal Website
                OPAC

Wednesday, 20 October 2010
Blog



             Journal A              Journal B


                             Wiki
                                    Personal Website
                OPAC

Wednesday, 20 October 2010
Help researchers use machines
        to discover what they should pay
                  attention to.



Wednesday, 20 October 2010
Wednesday, 20 October 2010
In the last 5 years ... a set of innovative techniques –
  collectively termed ‘web 2.0’ – have enabled people to
  become producers as well as consumers of
  information.

  It has been suggested that these relatively easy-to-use
  tools, and the behaviours which underpin their use,
  have enormous potential for scholarly researchers,
  enabling them to communicate their research and its
  findings more rapidly, broadly and effectively than ever
  before.

                             http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/use-and-relevance-web-20-researchers

Wednesday, 20 October 2010
OK, so how do we
                        experiment with this
                               stuff?


Wednesday, 20 October 2010
It sounds like this could
                     get expensive.


Wednesday, 20 October 2010
...And take a long time.



Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
“What I’m writing here is the single most
            important take-away from my Sun years, and it
            fits in a sentence: The community of developers
            whose work you see on the Web, who probably
            don’t know what ADO or UML or JPA even
            stand for, deploy better systems at less cost in
            less time at lower risk than we see in the
            Enterprise. This is true even when you factor in
            the greater flexibility and velocity of startups.”

                                                Tim Bray

                             http://www.tbray.org/ongoing/When/201x/2010/01/02/Doing-It-Wrong
Wednesday, 20 October 2010
“What I’m writing here is the single most
            important take-away from my Sun years, and it
            fits in a sentence: The community of developers
            whose work you see on the Web, who probably
            don’t know what ADO or UML or JPA even
            stand for, deploy better systems at less cost in
            less time at lower risk than we see in the
            Enterprise. This is true even when you factor in
            the greater flexibility and velocity of startups.”

                                                Tim Bray

                             http://www.tbray.org/ongoing/When/201x/2010/01/02/Doing-It-Wrong
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Analysis


                                Design


                             Implementation


                                Testing




Wednesday, 20 October 2010
Analysis             Design
                                      Implementation   Testing




                                        Time
                                                       ∞

Wednesday, 20 October 2010
Analysis
                             Implementation

                               Time
                                              ∞

Wednesday, 20 October 2010
• processes and tools
                   • comprehensive documentation
                   • detailed contract negotiation
                   • follow a plan
Wednesday, 20 October 2010
Agile
                             Manifesto

Wednesday, 20 October 2010
We are uncovering better ways of developing
                  software by doing it and helping others do it.
                   Through this work we have come to value:

 Individuals and interactions OVER processes and tools

                        Working software OVER following a plan

          Customer collaboration OVER contract negotiation

            Responding to change OVER comprehensive documentation

                        That is, while there is value in the items on
                       the right, we value the items on the left more.
                                                               http://agilemanifesto.org/


Wednesday, 20 October 2010
Kent Beck
                                  Mike Beedle
                             Arie van Bennekum
                              Alistair Cockburn
                             Ward Cunningham
                                Martin Fowler
                               James Grenning
                                Jim Highsmith
                                 Andrew Hunt
                                  Ron Je ries
                                    Jon Kern
                                  Brian Marick
                               Robert C. Martin
                                 Steve Mellor
                                Ken Schwaber
                               Je Sutherland
                                 Dave Thomas
Wednesday, 20 October 2010
Analysis


                                Design


                             Implementation


                                Testing




Wednesday, 20 October 2010
Wednesday, 20 October 2010
Time
                                    ∞

Wednesday, 20 October 2010
Time
                                    ∞

Wednesday, 20 October 2010
Wednesday, 20 October 2010
The Early Modern
                                 Internet


Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
"The new wave is not
                       value added, it's
                     garbage-subtracted."
                                                           -Esther Dyson

                             http://davenet.scripting.com/1994/12/01/estherdysonondavenet.html
Wednesday, 20 October 2010
Thank You
                              gbilder@crossref.org




Wednesday, 20 October 2010

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