Ed Pentz's presentation about CrossMark at the APE 2010 - The Fifth International Conference "Academic Publishing in Europe" 19 - 20 January 2010 Berlin-Brandenburg Academy of Sciences Berlin, Berlin, Germany

2. CrossMark: Trust and
the Stewardship of
Scholarly Content
Ed Pentz
Executive Director
CrossRef
January 20th, 2010

4. Photo: `R4cH3L on Flickr

6. Strategic .org
• CrossRef: membership
association of publishers
• Founded for strategic reasons:
services best achieved
collaboratively
• 16 member board of directors
from membership
• Broad church: Commercial,
societies, non-profits, university
presses, OA publishers – 66%
non-profit
• A powerful NETWORK

7. 2,943 publishers and societies
39.6 million content items
21,128 journals
99,748 books
16,902 conference proceedings
300 million clicks in 2009

10. How Tim we determine whether there needed to be new
Sir can told BBC News that we can trust the material emanating
systemsathat would give websites a label foras a tool for
from site? The Web was originally conceived
researchers who trusted one another implicitly; strong models of
trustworthiness oncebuilt in.had have been livingreliable
security were not they We been proved with the
consequences ever be interested insubstantial organisations be
sources…So I'd since. As a result, different research should
labeling to engineering layers of trust and provenance into Web
devoted websites in different ways.
interactions. ..." !

11. Registration, Certification, Awareness, Archiving:
editorial, production, marketing, access

13. Certification of the version of record
Ongoing stewardship of scholarly content

14. Version of record
• Scholarly Publishing Roundtable (US House
Committee on Science and Technology/White House Office of Science and
Technology Policy)
• To the fullest extent possible, access should
be to the definitive version of journal
articles — the version of record (VoR)
produced and stewarded by the publisher.

16. Industry Problems
• The scholarly pre-publication process is
largely invisible
• The common belief that the publisher’s job
is done on publication of the “final” version
• A proliferation of versions of content
online that are not stewarded
• Trust metrics have not been established on
the web

17. Cross ark

19. Elevator Pitch
• A logo that identi es a publisher certi ed
version of record
• Clicking the logo tells you
• If the copy is publisher-maintained and whether
there have been any corrections
• Where the publisher-maintained version is
• Other metadata the publisher chooses to include

20. Enables Researchers to
• Easily determine if they are looking at a
publisher-maintained version of record and
if not, a link to the publisher version
• Easily ascertain the current status of the
document and if there have been updates
• Easily access and use any non-bibliographic
metadata the publisher has provided

21. Enables Publishers to
• Identify the publisher-maintained version of
record
• Emphasize initial certi cation of the version
of record AND ongoing stewardship
• Highlight and disseminate corrections in an
industry standard way
• Highlight other (often invisible) steps taken
to ensure the trustworthiness of the content

27. Deposit a little extra
metadata

28. Insert HTML code/
PDF metadata

29. What publishers already do

31. Ed Pentz
epentz@crossref.org