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Annual 
Mee)ng 
Flash 
Sessions 
2014 CrossRef Annual Meeting! 
#crossref14! 
Flash Presentation!
Branding 
On our way 
Carol Anne Meyer! 
@meyercarol! 
Business Development & Marketing! 
2014 CrossRef Annual Meeting! 
#crossref14! 
Flash Presentation!
The DOI space is getting 
crowded
Clarity 
Simplification 
Distinctiveness
• Clearer 
New 
Look, 
New 
Message 
iden)ty 
• New, 
simplified 
logo 
• Revamped 
website 
• Descrip)ve 
service 
names 
• Fewer 
logos
! 
Enables
! 
Enables 
• Linking 
• Discovery and Delivery 
• Evaluating 
• Collaborating
! 
Enables 
• Linking 
• Discovery and Delivery 
• Evaluating 
• Collaborating 
of Scholarly content 
• Journals 
• Books 
• Conference papers 
• Reports 
• Dissertations 
• Standards 
• Datasets 
• Figures 
• Tables
! 
Enables 
• Linking 
• Discovery and Delivery 
• Evaluating 
• Collaborating 
of Scholarly content 
• Journals 
• Books 
• Conference papers 
• Reports 
• Dissertations 
• Standards 
• Datasets 
• Figures 
• Tables 
to benefit 
• Researchers 
• Libraries 
• Aggregators 
• Funding Agencies 
• The Public 
• Scholarly publishers
! 
Enables
! 
Enables 
Linking 
Reference Linking Cited-by Linking
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
! 
Enables
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossCheck CrossRef DOI Event Tracking
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossCheck CrossRef DOI Event Tracking 
CrossMark New Peer Review Models
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossCheck CrossRef DOI Event Tracking 
CrossMark New Peer Review Models 
FundRef
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossCheck CrossRef DOI Event Tracking 
CrossMark New Peer Review Models 
FundRef 
Collaborating 
Linked Data Linked Clinical Trials 
FundRef NISO OA Indicator 
Prospect Journal Article Tag Set (JATS)
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossCheck CrossRef DOI Event Tracking 
CrossMark New Peer Review Models 
FundRef 
Collaborating 
Linked Data Linked Clinical Trials 
FundRef NISO OA Indicator 
Prospect Journal Article Tag Set (JATS)
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossRef Plagiarism Check CrossRef DOI Event Tracking 
CrossMark New Peer Review Models 
FundRef 
Collaborating 
Linked Data Linked Clinical Trials 
FundRef NISO OA Indicator 
Prospect Journal Article Tag Set (JATS)
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossRef Plagiarism Check CrossRef DOI Event Tracking 
CrossMark New Peer Review Models 
FundRef 
Collaborating 
Linked Data Linked Clinical Trials 
FundRef NISO OA Indicator 
Prospect Journal Article Tag Set (JATS)
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossRef Plagiarism Check CrossRef DOI Event Tracking 
CrossRef Publication Record New Peer Review Models 
FundRef 
Collaborating 
Linked Data Linked Clinical Trials 
FundRef NISO OA Indicator 
Prospect Journal Article Tag Set (JATS)
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossRef Plagiarism Check CrossRef DOI Event Tracking 
CrossRef Publication Record New Peer Review Models 
FundRef 
Collaborating 
Linked Data Linked Clinical Trials 
FundRef NISO OA Indicator 
Prospect Journal Article Tag Set (JATS)
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossRef Plagiarism Check CrossRef DOI Event Tracking 
CrossRef Publication Record New Peer Review Models 
CrossRef Funding Data 
Collaborating 
Linked Data Linked Clinical Trials 
CrossRef Funding Data NISO OA Indicator 
Prospect Journal Article Tag Set (JATS)
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossRef Plagiarism Check CrossRef DOI Event Tracking 
CrossRef Publication Record New Peer Review Models 
CrossRef Funding Data 
Collaborating 
Linked Data Linked Clinical Trials 
CrossRef Funding Data NISO OA Indicator 
Prospect Journal Article Tag Set (JATS)
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossRef Plagiarism Check CrossRef DOI Event Tracking 
CrossRef Publication Record New Peer Review Models 
CrossRef Funding Data 
Collaborating 
Linked Data Threaded Publications 
CrossRef Funding Data Linked Clinical Trials 
CrossRef Text and Data Mining Journal Article Tag Set (JATS)
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossRef Plagiarism Check CrossRef DOI Event Tracking 
CrossRef Publication Record New Peer Review Models 
CrossRef Funding Data 
Collaborating 
Linked Data Threaded Publications 
CrossRef Funding Data Linked Clinical Trials 
CrossRef Text and Data Mining Journal Article Tag Set (JATS)
! 
Enables 
Linking 
Reference Linking Cited-by Linking 
Discovery and Delivery 
CrossRef Metadata Services Bibliographic Management 
CrossRef Metadata Search Document Delivery 
Multiple Resolution Link Resolver 
CrossRef APIs 
Evaluating 
CrossRef Plagiarism Check CrossRef DOI Event Tracking 
CrossRef Publication Record New Peer Review Models 
CrossRef Funding Data 
Collaborating 
Linked Data Threaded Publications 
CrossRef Funding Data Linked Clinical Trials 
CrossRef Text and Data Mining Journal Article Tag Set (JATS)
CrossRef Plagiarism Check 
CrossRef Publication Record 
CrossRef Funding Data 
CrossRef Funding Data 
CrossRef Text and Data Mining
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CrossRef Branding Update

  • 1. Annual Mee)ng Flash Sessions 2014 CrossRef Annual Meeting! #crossref14! Flash Presentation!
  • 2. Branding On our way Carol Anne Meyer! @meyercarol! Business Development & Marketing! 2014 CrossRef Annual Meeting! #crossref14! Flash Presentation!
  • 3.
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  • 13. The DOI space is getting crowded
  • 14.
  • 16. • Clearer New Look, New Message iden)ty • New, simplified logo • Revamped website • Descrip)ve service names • Fewer logos
  • 18. ! Enables • Linking • Discovery and Delivery • Evaluating • Collaborating
  • 19. ! Enables • Linking • Discovery and Delivery • Evaluating • Collaborating of Scholarly content • Journals • Books • Conference papers • Reports • Dissertations • Standards • Datasets • Figures • Tables
  • 20. ! Enables • Linking • Discovery and Delivery • Evaluating • Collaborating of Scholarly content • Journals • Books • Conference papers • Reports • Dissertations • Standards • Datasets • Figures • Tables to benefit • Researchers • Libraries • Aggregators • Funding Agencies • The Public • Scholarly publishers
  • 22. ! Enables Linking Reference Linking Cited-by Linking
  • 23. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management
  • 24. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery
  • 25. Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs ! Enables
  • 26. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossCheck CrossRef DOI Event Tracking
  • 27. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossCheck CrossRef DOI Event Tracking CrossMark New Peer Review Models
  • 28. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossCheck CrossRef DOI Event Tracking CrossMark New Peer Review Models FundRef
  • 29. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossCheck CrossRef DOI Event Tracking CrossMark New Peer Review Models FundRef Collaborating Linked Data Linked Clinical Trials FundRef NISO OA Indicator Prospect Journal Article Tag Set (JATS)
  • 30. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossCheck CrossRef DOI Event Tracking CrossMark New Peer Review Models FundRef Collaborating Linked Data Linked Clinical Trials FundRef NISO OA Indicator Prospect Journal Article Tag Set (JATS)
  • 31. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossMark New Peer Review Models FundRef Collaborating Linked Data Linked Clinical Trials FundRef NISO OA Indicator Prospect Journal Article Tag Set (JATS)
  • 32. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossMark New Peer Review Models FundRef Collaborating Linked Data Linked Clinical Trials FundRef NISO OA Indicator Prospect Journal Article Tag Set (JATS)
  • 33. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossRef Publication Record New Peer Review Models FundRef Collaborating Linked Data Linked Clinical Trials FundRef NISO OA Indicator Prospect Journal Article Tag Set (JATS)
  • 34. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossRef Publication Record New Peer Review Models FundRef Collaborating Linked Data Linked Clinical Trials FundRef NISO OA Indicator Prospect Journal Article Tag Set (JATS)
  • 35. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossRef Publication Record New Peer Review Models CrossRef Funding Data Collaborating Linked Data Linked Clinical Trials CrossRef Funding Data NISO OA Indicator Prospect Journal Article Tag Set (JATS)
  • 36. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossRef Publication Record New Peer Review Models CrossRef Funding Data Collaborating Linked Data Linked Clinical Trials CrossRef Funding Data NISO OA Indicator Prospect Journal Article Tag Set (JATS)
  • 37. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossRef Publication Record New Peer Review Models CrossRef Funding Data Collaborating Linked Data Threaded Publications CrossRef Funding Data Linked Clinical Trials CrossRef Text and Data Mining Journal Article Tag Set (JATS)
  • 38. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossRef Publication Record New Peer Review Models CrossRef Funding Data Collaborating Linked Data Threaded Publications CrossRef Funding Data Linked Clinical Trials CrossRef Text and Data Mining Journal Article Tag Set (JATS)
  • 39. ! Enables Linking Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossRef Publication Record New Peer Review Models CrossRef Funding Data Collaborating Linked Data Threaded Publications CrossRef Funding Data Linked Clinical Trials CrossRef Text and Data Mining Journal Article Tag Set (JATS)
  • 40. CrossRef Plagiarism Check CrossRef Publication Record CrossRef Funding Data CrossRef Funding Data CrossRef Text and Data Mining
  • 41. Up Next • Relaunching the web site • 6 month time frame • Rebranding other marketing materials