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CrossRef Branding Update
1.
Annual Mee)ng Flash
Sessions 2014 CrossRef Annual Meeting! #crossref14! Flash Presentation!
2.
Branding On our
way Carol Anne Meyer! @meyercarol! Business Development & Marketing! 2014 CrossRef Annual Meeting! #crossref14! Flash Presentation!
3.
4.
5.
6.
7.
8.
9.
10.
11.
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13.
The DOI space
is getting crowded
14.
15.
Clarity Simplification Distinctiveness
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• Clearer New
Look, New Message iden)ty • New, simplified logo • Revamped website • Descrip)ve service names • Fewer logos
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! Enables
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Linking • Discovery and Delivery • Evaluating • Collaborating
19.
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20.
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Linking • Discovery and Delivery • Evaluating • Collaborating of Scholarly content • Journals • Books • Conference papers • Reports • Dissertations • Standards • Datasets • Figures • Tables to benefit • Researchers • Libraries • Aggregators • Funding Agencies • The Public • Scholarly publishers
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34.
! Enables Linking
Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossRef Publication Record New Peer Review Models FundRef Collaborating Linked Data Linked Clinical Trials FundRef NISO OA Indicator Prospect Journal Article Tag Set (JATS)
35.
! Enables Linking
Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossRef Publication Record New Peer Review Models CrossRef Funding Data Collaborating Linked Data Linked Clinical Trials CrossRef Funding Data NISO OA Indicator Prospect Journal Article Tag Set (JATS)
36.
! Enables Linking
Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossRef Publication Record New Peer Review Models CrossRef Funding Data Collaborating Linked Data Linked Clinical Trials CrossRef Funding Data NISO OA Indicator Prospect Journal Article Tag Set (JATS)
37.
! Enables Linking
Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossRef Publication Record New Peer Review Models CrossRef Funding Data Collaborating Linked Data Threaded Publications CrossRef Funding Data Linked Clinical Trials CrossRef Text and Data Mining Journal Article Tag Set (JATS)
38.
! Enables Linking
Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossRef Publication Record New Peer Review Models CrossRef Funding Data Collaborating Linked Data Threaded Publications CrossRef Funding Data Linked Clinical Trials CrossRef Text and Data Mining Journal Article Tag Set (JATS)
39.
! Enables Linking
Reference Linking Cited-by Linking Discovery and Delivery CrossRef Metadata Services Bibliographic Management CrossRef Metadata Search Document Delivery Multiple Resolution Link Resolver CrossRef APIs Evaluating CrossRef Plagiarism Check CrossRef DOI Event Tracking CrossRef Publication Record New Peer Review Models CrossRef Funding Data Collaborating Linked Data Threaded Publications CrossRef Funding Data Linked Clinical Trials CrossRef Text and Data Mining Journal Article Tag Set (JATS)
40.
CrossRef Plagiarism Check
CrossRef Publication Record CrossRef Funding Data CrossRef Funding Data CrossRef Text and Data Mining
41.
Up Next •
Relaunching the web site • 6 month time frame • Rebranding other marketing materials
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