1.
DESIGN SPRINT
P R O T O T Y P I N G I D E A S U S I N G

2.
AGENDA
T O D A Y ’ S
1
T H E W H AT, W H Y A N D H O W
O F D E S I G N S P R I N T S
2
F I V E P H A S E S &
P R A C T I C A L I N S I G H T S
3
Q U E S T I O N S

3.
“A DESIGN SPRINT IS A FLEXIBLE PRODUCT
DESIGN FRAMEWORK THAT SERVES TO
MAXIMISE THE CHANCES OF MAKING
SOMETHING PEOPLE WANT.”
W H AT & W H Y ?

4.
DESIGN SPRINT VS DESIGN THINKING

5.
NO GOING
BACK
WASTE TIME
BUILDING
LIES,
DAMNED LIES,
AND STATISTICS
START WITH A
BAD SOLUTION

6.
“A DESIGN SPRINT IS NOT A METHOD FOR
GETTING A MORE SOPHISTICATED PRODUCT
DEVELOPMENTS EFFORT DONE FOR LESS
MONEY AND TIME.”

7.
THE IDEAL DESIGN SPRINT
F I V E D AY S

8.
5 PHASES
U N D E R S TA N D
P H A S E
S K E T C H
P H A S E
D E C I D E
P H A S E
P R O T O T Y P E
P H A S E
T E S T
P H A S E
PREPARE
ITERATE
M O N D AY T U E S D AY W E D N E S D AY T H U R S D AY F R I D AY

9.
HOW CAN WE BRING THE CHRISTMAS SPIRIT INTO
THE AIRPORT USING PEPPER?
C H A L L E N G E

10.
TEAM
T H E P E R F E C T S I Z E I S S E V E N O R L E S S
WHO CRAFTS YOUR COMPANY’S MESSAGE?
(CMO, MARKETER, PR, COMMUNITY
MANAGER, …)
M A R K E T I N G E X P E R T
WHO REGULARLY TALKS TO YOUR
CUSTOMERS ONE-ON-ONE? (RESEARCHER,
SALES, CUSTOMER SUPPORT, …)
C U S T O M E R E X P E R T
WHO MAKES THE DECISIONS FOR YOUR
TEAM? (CEO, FOUNDER, PRODUCT
MANAGER, HEAD OF DESIGN, …)
D E C I D E R
WHO CAN EXPLAIN WHERE THE MONEY
COMES FROM? (CEO, CFO, BUSINESS
DEVELOPMENT MANAGER, …)
F I N A N C E E X P E R T
WHO BEST UNDERSTANDS WHAT YOUR
COMPANY CAN BUILD AND DELIVER?
(CTO, ENGINEER, …)
T E C H E X P E R T
WHO DESIGNS THE PRODUCTS YOUR
COMPANY MAKES? (DESIGNER,
PRODUCT MANAGER, …)
D E S I G N E X P E R T

11.
PREPPING THE ROOM
S E T T I N G T H E S TA G E
W H I T E B O A R D S M A S K I N G TA P E T I M E T I M E R S T I C K Y N O T E S M A R K E R S

12.
T H E N O - D E V I C E R U L E
T I M E I S P R E C I O U S

13.
U N D E R S T A N D
D E F I N E A N D U N PA C K T H E P R O B L E M TO S O LV E

14.
START AT THE END
L O N G T E R M G O A L
C R E AT E A N I N N O VAT I V E
I M P R E S S I O N O F T H E A I R P O RT,
T H R O U G H C U S TO M E R E X P E R I E N C E
S P R I N T Q U E S T I O N S
- H O W W I L L W E M A K E PA S S E N G E R S C O M F O RTA B L E TA L K I N G TO P E P P E R ?
- W I L L PA S S E N G E R B E I N TO O M U C H O F A H U R RY ?
- W H E R E W I L L W E P L A C E P E P P E R ? B E F O R E O R A F T E R S E C U R I T Y ?
- H O W D O W E B R I N G A WA R M C H R I S T M A S S P I R I T TO T H E A I R P O RT ?

15.
ASK THE EXPERTS
O N E - A T - A - T I M E I N T E R V I E W S
N O B O D Y K N O W S E V E RY T H I N G

16.
5 PHASES
U N D E R S TA N D
P H A S E
S K E T C H
P H A S E
D E C I D E
P H A S E
P R O T O T Y P E
P H A S E
T E S T
P H A S E
PREPARE
ITERATE
M O N D AY T U E S D AY W E D N E S D AY T H U R S D AY F R I D AY

17.
S K E T C H
G E N E R AT E I D E A S TO S O LV E T H AT P R O B L E M

18.
LIGHTNING DEMO’S
D O N ’ T R E I N V E N T T H E W H E E L

19.
EVERYONE CAN SKETCH ;)
Y E S , Y O U C A N !

20.
N O G R O U P B R A I N S T O R M S
N O D E S I G N - B Y - C O M M I T T E E

21.
V O T I N G

22.
5 PHASES
U N D E R S TA N D
P H A S E
S K E T C H
P H A S E
D E C I D E
P H A S E
P R O T O T Y P E
P H A S E
T E S T
P H A S E
PREPARE
ITERATE
M O N D AY T U E S D AY W E D N E S D AY T H U R S D AY F R I D AY

23.
D E C I D E
D E C I D E W H I C H I D E A S TO P E R S U E F O R T E S T I N G

24.
STORYBOARDING

25.
5 PHASES
U N D E R S TA N D
P H A S E
S K E T C H
P H A S E
D E C I D E
P H A S E
P R O T O T Y P E
P H A S E
T E S T
P H A S E
PREPARE
ITERATE
M O N D AY T U E S D AY W E D N E S D AY T H U R S D AY F R I D AY

26.
P R O T O T Y P E
B U I L D A P R O TO T Y P E U S E R S C A N P L AY W I T H

27.
FAKE IT
B U I L D I N G A R E A L T H I N G B U I L D I N G A F A C A D E
T I M E T I M E
REALNESS
REALNESS
L A U N C H
R E A L E N O U G H TO T E S T

28.
PICK THE RIGHT TOOLS

29.
DIVIDE AND CONQUER

30.
5 PHASES
U N D E R S TA N D
P H A S E
S K E T C H
P H A S E
D E C I D E
P H A S E
P R O T O T Y P E
P H A S E
T E S T
P H A S E
PREPARE
ITERATE
M O N D AY T U E S D AY W E D N E S D AY T H U R S D AY F R I D AY

31.
T E S T
VA L I D AT E Y O U R A S S U M P T I O N S B Y O B S E RV I N G P R O TO T Y P E U S E

32.
INTERVIEW
F I V E I S T H E M A G I C N U M B E R

33.
BACK TO THE FUTURE
D E T E R M I N E T H E N E X T S T E P

34.
CREATE MOMENTUM
EFFICIENCY
TEAM BUILDING
EMPATHY
DEVELOPING A CULTURE OF INNOVATION
D E S I G N S P R I N T B E N E F I T S

35.
NOTHING TO LOSE
G E T T H E C H A N C E T O L E A R N