It's beginning to look a lot like "Omnishopping." Criteo's Holiday Halftime report finds that omnishopping is a global movement, with more than 3/4 shoppers around the world using a variety of devices and channels to shop. The Holiday season is also extending, with the biggest growth in shopping and buying happening earlier in November than years past. Black Thursday has emerged as the new ecommerce holiday and Black Friday has gone global.

1. Holiday Halftime – US/Global
November 1 – December 3, 2017
PREVIEW
Commerce Insights for
Retailers and Brands

2. 222 Source:
It’s Beginning to Look a Lot Like “Omnishopping”
Holiday 2017 is a major turning point for global retailers as they fully address omnishopping
behavior: enabling shoppers to buy whenever, wherever and on any device.
A healthy US economy, a post election year and
some breakout high-value products have
contributed to double digit increases in the
number of people purchasing.
The rise in shoppers was dramatically outpaced
by the rise in purchasers earlier in
November. Shoppers started early and were
ready to buy when discounts kicked in.
Black Thursday emerged as the new
ecommerce holiday: Thanksgiving had the
biggest cart sizes of the season thus far and
the highest percent of mobile commerce.
Mobile commerce rises on the weekends
when shoppers are out and about. Retailers are
encouraging shoppers to “click & ship” to
increase sales efficiency and it’s working.
The breakout gifts of the season are the
Fingerling, Nintendo Switch, Google Home
Minis, UHDTVs, Instant Pots, Legos, PS4s,
Apple Watches, Christmas and family
pajamas and Fitbits.
Criteo data shows that US retailers are thriving
by using omnishopping techniques (Click &
Collect, Showrooming, Webrooming) along
with their retail footprints to grow revenues.
HOLIDAY HALFTIME – USCriteo Sponsored Products data: November 1 – 27, 2017

3. What is
Omnishopping?
And just how common is it?

4. 444
Omnishopping is a global movement
We surveyed nearly 10,000 shoppers globally in 2017 to understand how people shop today
of shoppers use a
variety of devices
and channels to shop
More
than 3/4
Source: Criteo Shopper Story, US, UK, FR, DE, JP, BR 2017 | n= 9033 HOLIDAY HALFTIME – US

5. 555
Webrooming and Showrooming are the most common in the US
Source: Criteo Shopper Story, US 2017 | n = 2435 HOLIDAY HALFTIME – US

6. And now the numbers…
Growth in the number of people
shopping and the number purchasing
When does holiday really start?

7. It’s an extended season
The calendar said “Halloween” but shoppers got a
jump on the other holidays:
Christmas trees had 55% more searches than
Halloween candy in October.
HOLIDAY HALFTIME – USSource: Criteo Sponsored Products data: October 1 – 31, 2017

8. 888 Source: Criteo Sponsored Products data: November 1 – 27, 2017
The biggest growth in shopping happened earlier in November
CYBER MONDAY – US
We are in a post-Election year where shoppers were clearly feeling confident.
Election
Day 2016

9. 999 Source: Criteo Sponsored Products data: 11/1 – 27, 2017
The biggest growth in buying happened earlier in November
HOLIDAY HALFTIME - US
Purchasing increased most the first weekend of the month, and then again around the 13th, when some
retailers triggered deals in advance of Black Friday. Thanksgiving is becoming a big ecommerce day.
Election Day
impacted sales
last year.
Early Black Friday
sales triggered
The Thanksgiving
mobile commerce
phenomenon
Waiting for Cyber
Monday deals

10. 101010 Source: Criteo Sponsored Products data 11/1 – 18, 2017
Shopping Black Friday Week - Cyber Week: +1.5%
HOLIDAY HALFTIME - US
Moderate growth most days but shopping falls off as deals expire.
Deals
expire

11. 111111 Source: Criteo Sponsored Products data 11/1 – 18, 2017
Purchasing Black Friday - Cyber Week: +7.7%
HOLIDAY HALFTIME - US
Deals spread
through the week
Deals
expire

12. 121212 Source: Criteo Sponsored Products data 11/20 – 12/3/2017
Cyber Monday: 7.5X the number of purchasers compared to October
HOLIDAY HALFTIME – US
Black Friday was 6.2X an average day in October. The greater increase of purchasing vs shopping was likely
due to preshopping online or in stores.

13. How much did they spend?…
Cart values and order sizes
Click here to download the report.