Una Guia para empezar a utilizar SlideShare

1. A LinkedIn Company

2. What is SlideShare?
SlideShare is a global hub of professional content with over 18 million
presentations, infographics, videos and documents.
Eric Schmidt, Guy Kawasaki, Hubspot, Cisco and thousands of others with
knowledge use SlideShare.
PRESENTATIONS DOCUMENTS INFOGRAPHICS

3. “SlideShare is a critical way to build your reputation
as a subject-matter expert. There are millions of views
on my SlideShare content that has reached people
who don't like to read "text" nor watch videos. On
SlideShare, you're able to reach an audience beyond
your own network, and expose a broad audience to
your expertise.
—Guy Kawasaki, Entrepreneur, Author

4. It’s a great place to
share your insights.
Illustrate your subject matter expertise on SlideShare to:
Cultivate opportunities via your new
or repurposed content that can reach
audiences intent on finding insights
like yours to build their knowledge.
Build your reputation with compelling
visual content that sets you apart and
is shared more on the web.
Boost your search visibility with
SlideShare’s SEO muscle power
and reach over 70 million
professional users.

5. Let’s get started!

6. Step 1: First things first—
Set up your account.
Click Signup from the top menu or go to www.slideshare.net/signup
Tip: Sign up with your LinkedIn
account so that you can expand
your professional reach on
both platforms.

7. Step 2: Tell the world who you are.
Your identity is attached to your content. By adding more
details, you add credibility to your profile and brand.
Hover over your
photo in the top right,
then click your name.
Fill out your profile information so people can
find you more easily and will know who you are.

8. Step 3: Give your content
an audience it deserves.
Connect your social media accounts under Account Settings
to help your content go viral.
When you connect your accounts, you
will see SlideShare activity from those
in your network. You will also be able to
automatically share your SlideShare
activity with your networks.

9. Step 4: Get inspired by what other top
professionals are sharing.
See what others are sharing to get
ideas for your first upload.
Check out just a few of the experts
and organizations on SlideShare:
Guy Kawasaki
Mashable Hubspot
Salesforce

10. Ready to share
your insights
with the world?

11. SlideShare supports presentations, infographics and documents. You can upload
PDFs, PowerPoints, Word Documents, OpenOffice presentations and more!
Add files from Dropbox,
Google Drive, Gmail and more.
Go to slideshare.net/upload
Can’t think of what to upload? Visit the Upload Ideas page to get
ideas at http://www.slideshare.net/what-to-upload-at-slideshare
Step 5: Share what you know and reach over
70M monthly visitors.

12. 70%
70% of our audience finds
SlideShare through long-tail search.
Make sure to add a title, description
and tags so that people can easily
find your content.
Getting Started on SlideShare
Step 6: Optimize your content so it’s
more discoverable in search queries.

13. Need to make a change?
No problem!
You can re-upload your file and retain
your URL, views, likes, and other stats.
Visit “My Uploads” to edit details or re-upload.

14. You’ve uploaded your
first SlideShare!
Now what?
Get even more out of SlideShare by sharing, embedding more!

15. Step 7: Drive views to your content by embedding
on other sites and sharing on social media.

16. Once you’ve created your deck, check back
to see how it’s performing with our free
Analytics. Find out:
• Geographical Distribution: Where
your users are coming from.
• Traffic Sources: How your audience
is discovering your content.
• Timing: When your SlideShares
are most popular.
Step 8: Use SlideShare Analytics to improve
your content strategy.

17. Need help creating something
to upload to SlideShare?
We’ve partnered with Haiku Deck to enable you to create
beautiful decks easily and directly on SlideShare. Visit
www.slideshare.net/create for content creation support.

18. Tips for publishing on SlideShare.
Have a strong descriptive cover
slide and title that tells readers
what your content is about, and
makes them want to click to
read more.
Make sure your content
is understood without a
live presentation: Add any
additional context so that your
content can be understood by
an online audience.
Visual is viral: Visual content
is processed in the brain
60,000 times faster than text.
Have a strong visual story that
supplements your written one.
Share. And then share again:
The more you share, the more
likely your SlideShare will turn
up in search results and get
more views.

19. Visit us at blog.slideshare.net
for the latest SlideShare tips and news