2. 1. The Digital, Mobile and Realtime journey
2. The Why & How of Programmatic
3. IAB Europe & WARC research preview
4. What’s next – an example
5. Panel discussion
Agenda
15. Conclusions
Programmatic is key to Realtime
Realtime is key to Digital
Digital is key to Audience Engagement
Audience Engagement is key to Publisher, Brand
and Agency success
17. CLIENT FORUMCLIENT FORUM
Panel Stephan Noller
CEO & Founder
nugg.ad
Erhard Neuman
CEO
ADTECH AG
Joelle Frijters
CEO & Co-founder
Improve Digital
Khurran Hamid
Global Director of
Digital Media
GSK
Notas do Editor
1. Digital mobile and the realtime journey
2. The WHY and HOW of programmatic
Research overview – looking beyond the hype
There is more to the web than social
There is more to real time than twitter
Whats next:
Goal Introduction of new Hyundai i10 model
TimeframeMid-January to beginning of March
Target group25-34 years, new middle class, adaptive pragmatists
TV Two TV ad flights with one break in between
Online Two accompanying synchronized Second Screen ad campaigns with wywy LiveSync
WebsiteCorresponding content on website for 180 seconds while TV spot airing with wywy SiteSync (“TV Landing Page”)