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Disclaimer
This material was prepared based on information available and views held at the time it was made. Statements in this material
that are not historical facts, including, without limitation, plans, forecasts and strategies are “forward-looking statements”.
Forward-looking statements are by their nature subject to various risks and uncertainties, including, without limitation, a decline in
general economic conditions, general market conditions, technological developments, changes in customer demand for products
and services, increased competition, risks associated with international operations, and other important factors, each of which
may cause actual results and future developments to differ materially from those expressed or implied in any forward-looking
statement.
With the passage of time, information in this material (including, without limitation, forward-looking statements) could be
superseded or cease to be accurate. SoftBank Corp. disclaims any obligation or responsibility to update, revise or supplement any
forward-looking statement or other information in any material or generally to any extent. Use of or reliance on the information in
this material is at your own risk. Information contained herein regarding companies other than SoftBank Corp. and other
companies of the SoftBank Group is quoted from public sources and others. SoftBank Corp. has neither verified nor is responsible
for the accuracy of such information.
Any statements made herein regarding Sprint Corporation (“Sprint”) are made by SoftBank solely in its capacity as an investor in
Sprint. None of such statements are made on behalf of or attributable to Sprint. Any information contained herein regarding
Sprint is subject to any and all subsequent disclosures made by Sprint on its own behalf. Neither Sprint nor SoftBank undertakes
any obligation to update the information contained herein in connection with any subsequent disclosures made by Sprint, or to
reflect any other subsequent circumstances or events. Nothing contained herein may be construed as an obligation on the part of
Sprint to provide disclosures or guidance on its own behalf.
2
SoftBank’s Journey So Far
3
SoftBank Established
1981
Business Domain = Information Revolution 4
1981 1982 1995 1996 2000
(Initial investment)
2001 2004 2006 2013 2014
Bold Decisions
5
6
Our Track Record
IRR
$67bn 76%
$36bn 41%
$16bn 19%
$15bn -2%
$11bn 78%
$3bn 30%
$2bn 41%
Estimated Return
IRR 43%
(current SoftBank Mobile)
(current SoftBank Mobile)
*Aggregation of investments with over JPY 10bn or more of accumulated investment or accumulated return after SoftBank became a pure holding company in Oct. 1999.
*Also includes listed subsidiaries and affiliates that SoftBank Corp. is currently investing in (excludes investments of those listed subsidiaries).
7
Key Business Review
2003 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14
8Japanese-GAAP IFRSs
(FY)
695.3bn
*FY2006-2011: operating income of Mobile Communications business
FY2012-2014: segment income of Mobile Communications business
(JPY)
76.3bn
(Mobile operating income)
Mobile EBIT
• Confidence in leading
position
• Continue efficient
operations
• Mobile innovator
9
2013
Oct. - Dec.
2014
Jan. - Mar. Apr. - June July - Sept. Oct. - Dec.
2015
Jan. - Mar.
Marcelo’s
appointment
+211k
+30k
*Sprint platform
Net Additions (postpaid)
• Japan - U.S. synergies
• Enhancing network
• Efficient operations
10
1997 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14
133.0bn
(FY)
Japanese-GAAP IFRSs
*Net income attributable to owners of the parent
Net Income
(JPY)
• Transforming business
model
• Mobile centric strategy
• Collaborate with Alibaba
11(Source) Created by SoftBank Corp. based on App Annie Index for Games: iOS and Google Play combined - Worldwide.
2014 2015
4 5 6 7 8 9 10 11 12 1 2 3
1
2
3
4
5
World’s Games Ranking
• Maximize existing value
• Create new entertaining
games
• Enhance global user
base
10t
20t
30t
40t
50t
60t
12
(Source) Created by SoftBank Corp. based on publicly available historical
information published by Alibaba Group Holding Limited. USD 1 = JPY 120, USD 1 = RMB 6.2
Walmart (global): sum of net sales of Walmart U.S and Walmart International
(Global)
(U.S.)
(JPY )
51t
35t
47t
Apr. ’11 - Mar. ’12 Apr. ’12 - Mar. ’13 Apr. ’13 - Mar. ’14 Apr. ’14 - Mar. ’15
Feb. ’11 - Jan. ’12 Feb. ’12 - Jan. ’13 Feb. ’13 - Jan. ’14 Feb. ’14 - Jan. ’15
Alibaba
Walmart
Gross Merchandise Volume
• Enhance ecosystem
• Mobile focus
• Develop cross-border
commerce
13
Key Highlights of 

Our Recent Investments
2012
June
2014
March
2015
March
YoY
301%
14
• 30x market expansion

in next 7 years
• Product diversification
• Enhance mobile
ecosystem
Gross Merchandise Volume
80%
4%
4%
12%
*Market share based on available or estimated data of registered vehicles on respective platforms.
Nov. 2014 60%
Others
+
15
Market Share (India)
• Expand service to

200 cities across India
• Leapfrogging car usage
• Leading on-demand
platform in India
22x 
in 1.5 years
2013 Q3 2015 Q1
Indexed at 2013 Q3 = 1
16
Quarterly Bookings
• Fully capturing

local transportation
• 600mil potential users
in SEA
• Create new ecosystem
*USD =1,050 KRW 17
Gross Merchandise Volume
(USD, latest 12 months)
2015 Q1
(latest 12 months)
2011 Q1
(latest 12 months)
$2.0bn
• Shaking up 

the entire industry
• Integrated fulfillment &
delivery pioneer
• Broad product
assortment catering

to diverse users
Our Approach
18
PMS
WARM RED
PMS
BLACK 6
19
SoftBank 1.0
Japanese company with telco focus
and some global assets
20
PMS
WARM RED
PMS
BLACK 6
SoftBank 2.0
SoftBank 2.0 - Global Technology Player
21
SoftBank Group
Representative Director, 

President & COO

Nikesh Arora
*The title of Masayoshi Son, chairman and CEO remains the same.
* Pending AGM resolution.
Right market
Right idea Right team
Permanent
capital
22
Right market
2010 2020 2030 2040 2050
Right Region
GDP
205
180
84
46
($t)
Permanent
capital
23
Right Industry
(Source) Created by SoftBank Corp. based on a report issued by Citigroup, “Global Growth Generators” (Feb. 2011).
Right idea
Permanent
capital
24
Potential
demand
Cutting-edge

product
Disruptive

business model
Right team
Permanent
capital
25
PMS
WARM RED
PMS
BLACK 6
World-class Entrepreneurs
Further highly
selective
investment
Maximize
value of
SoftBank assets
Work with 

great
entrepreneurs
Year Ahead
26
27
Information Revolution
IoT
AI
28
Next Themes of Information Revolution
Mobile Internet
Cloud
& Big Data
Smart
Robotics
Smart
RoboticsIoT
29
Focus on 3 Themes of Information Revolution
AI
30
IoT
-Internet of Things-
2010 2020 2030 2040
10t
Devices
1,000+ devices
per person (2040)
12.5bn
6.9bn
50bn
(Source) Created by SoftBank Corp.
based on data by Cisco IBSG, 2011.
Toward IoT Era
31
Population
9bn
Embeddable FashionBetter Health
32
Smart WearCloud Health Monitor
External air
stimulus
Warm or cool
Sense /
automatic control Biological

information
IoT
Better Player
Swing speed
110km
Ball speed
120km
Ball Spin
+5 Backhand spin
Better Living
33
IoT
Smart Tennis RacketApp-controlled Kettle
34
IoT
Focus on 3 Themes of Information Revolution
AI
Smart
Robotics
35
AI
Self-driving cars Smart search Smart drug discovery
Smart workoutSmart manufacturingSmart finance
1980 2018
Exceeds
human brain
in 2018
30bn
36
Toward AI Era
Number of cells
(Transistor counts)
Realtime Translation Personal Assistant
37
Apple Siri, Google Now, Microsoft Cortana, IBM Watson
How may I help you?
Hello
こんにちは
你好
안녕하세요 Xin chào
Selamat siang
Gu n tag
Jambo
 Buenas tardes
AI
38
IoT
Focus on 3 Themes of Information Revolution
AI
Smart
Robotics
39
Manufacturing Education
Healthcare Logistics
Smart Robotics
2010 2040 40
Exceeds
human population
~ 2040
10bn
Toward Robot Era
41
Drone Distribution
Fastest Delivery Engaging Companion
Smart
Robotics
World’s first

personal robot

with emotion
42
43
Emotion Changes through Communication
Depressed when ignored Happy when praised
44
News ニュース WeatherSports
Emotion Changes Based on External Stimulus
Emotion Generating Mechanism
Input of

external stimulus
Seeing
Listening
Knowing
Generate

emotions
Relieved
Wistful
Nervous
Like
Joyful
Enjoyable
!45
Endocrine

multi-layer

neural network
Noradrenalin
Dopamine
Serotonin
46
Cloud
& Big Data
IoT
AI
Smart
Robotics
SoftBank 2.0
Seize the Opportunity
SoftBank 1.0
Mobile
Internet
47
2.0
48
A global company with
sustainable growth for centuries
49
Information Revolution

- Happiness for everyone
Movie
Information Revolution
50
1. Adoption of IFRSs
SoftBank Corp. has adopted the International Financial Reporting Standards (IFRSs) from the three-month period ended June 30, 2013 (transition date: April 1, 2012).

The financial data for the three-month period ended June 30, 2012 (“YoY”) and the fiscal year ended March 31, 2013 are also presented based on IFRSs. Units in this material are
rounded to the nearest unit. (Previously less than one unit rounded down).
2. Definition of terms etc. in this material.
Free cash flow = cash flows from operating activities + cash flows from investing activities

EBITDA (IFRSs) = net sales – cost of sales – selling, general and administrative expenses + depreciation and amortization

EBITDA (Japanese-GAAP) = operating income (loss) + depreciation + amortization of goodwill

Interest-bearing debt (IFRSs): corporate bonds and commercial paper + long-term borrowings + short-term borrowings + lease obligations + installment payables + preferred securities

Interest-bearing debt (Japanese-GAAP): corporate bonds and commercial paper + long-term borrowings + short-term borrowings (excluding lease obligations)

Net interest-bearing debt: interest-bearing debt - cash position

ARPU (Average Revenue Per User per month) (rounded to the nearest JPY10)

ARPU (excluding communication modules) = (data-related revenue (excluding communication modules) + basic monthly charge, voice-related revenues, etc. (excluding
communication modules)) / number of active subscribers (excluding communication modules)

Record high, record high revenue: since SoftBank Corp. applied consolidated accounting in 1995/3.
3. Trademarks and registered trademarks
The names of other companies, other logos, product names, service names, brands, etc., mentioned in this material are registered trademarks or trademarks of SoftBank Corp. 

or the applicable companies.
Unauthorized copying of this material and use of the information or the data in this material in whole or in part are not permitted.
- Apple, the Apple logo, iPhone and iPad are trademarks of Apple.
- The trademark “iPhone” is used with a license from Aiphone K.K.

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Softbank Key Business Review

  • 1.
  • 2. Disclaimer This material was prepared based on information available and views held at the time it was made. Statements in this material that are not historical facts, including, without limitation, plans, forecasts and strategies are “forward-looking statements”. Forward-looking statements are by their nature subject to various risks and uncertainties, including, without limitation, a decline in general economic conditions, general market conditions, technological developments, changes in customer demand for products and services, increased competition, risks associated with international operations, and other important factors, each of which may cause actual results and future developments to differ materially from those expressed or implied in any forward-looking statement. With the passage of time, information in this material (including, without limitation, forward-looking statements) could be superseded or cease to be accurate. SoftBank Corp. disclaims any obligation or responsibility to update, revise or supplement any forward-looking statement or other information in any material or generally to any extent. Use of or reliance on the information in this material is at your own risk. Information contained herein regarding companies other than SoftBank Corp. and other companies of the SoftBank Group is quoted from public sources and others. SoftBank Corp. has neither verified nor is responsible for the accuracy of such information. Any statements made herein regarding Sprint Corporation (“Sprint”) are made by SoftBank solely in its capacity as an investor in Sprint. None of such statements are made on behalf of or attributable to Sprint. Any information contained herein regarding Sprint is subject to any and all subsequent disclosures made by Sprint on its own behalf. Neither Sprint nor SoftBank undertakes any obligation to update the information contained herein in connection with any subsequent disclosures made by Sprint, or to reflect any other subsequent circumstances or events. Nothing contained herein may be construed as an obligation on the part of Sprint to provide disclosures or guidance on its own behalf.
  • 5. Business Domain = Information Revolution 4 1981 1982 1995 1996 2000 (Initial investment) 2001 2004 2006 2013 2014
  • 7. 6 Our Track Record IRR $67bn 76% $36bn 41% $16bn 19% $15bn -2% $11bn 78% $3bn 30% $2bn 41% Estimated Return IRR 43% (current SoftBank Mobile) (current SoftBank Mobile) *Aggregation of investments with over JPY 10bn or more of accumulated investment or accumulated return after SoftBank became a pure holding company in Oct. 1999. *Also includes listed subsidiaries and affiliates that SoftBank Corp. is currently investing in (excludes investments of those listed subsidiaries).
  • 9. 2003 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14 8Japanese-GAAP IFRSs (FY) 695.3bn *FY2006-2011: operating income of Mobile Communications business FY2012-2014: segment income of Mobile Communications business (JPY) 76.3bn (Mobile operating income) Mobile EBIT • Confidence in leading position • Continue efficient operations • Mobile innovator
  • 10. 9 2013 Oct. - Dec. 2014 Jan. - Mar. Apr. - June July - Sept. Oct. - Dec. 2015 Jan. - Mar. Marcelo’s appointment +211k +30k *Sprint platform Net Additions (postpaid) • Japan - U.S. synergies • Enhancing network • Efficient operations
  • 11. 10 1997 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 ’11 ’12 ’13 ’14 133.0bn (FY) Japanese-GAAP IFRSs *Net income attributable to owners of the parent Net Income (JPY) • Transforming business model • Mobile centric strategy • Collaborate with Alibaba
  • 12. 11(Source) Created by SoftBank Corp. based on App Annie Index for Games: iOS and Google Play combined - Worldwide. 2014 2015 4 5 6 7 8 9 10 11 12 1 2 3 1 2 3 4 5 World’s Games Ranking • Maximize existing value • Create new entertaining games • Enhance global user base
  • 13. 10t 20t 30t 40t 50t 60t 12 (Source) Created by SoftBank Corp. based on publicly available historical information published by Alibaba Group Holding Limited. USD 1 = JPY 120, USD 1 = RMB 6.2 Walmart (global): sum of net sales of Walmart U.S and Walmart International (Global) (U.S.) (JPY ) 51t 35t 47t Apr. ’11 - Mar. ’12 Apr. ’12 - Mar. ’13 Apr. ’13 - Mar. ’14 Apr. ’14 - Mar. ’15 Feb. ’11 - Jan. ’12 Feb. ’12 - Jan. ’13 Feb. ’13 - Jan. ’14 Feb. ’14 - Jan. ’15 Alibaba Walmart Gross Merchandise Volume • Enhance ecosystem • Mobile focus • Develop cross-border commerce
  • 14. 13 Key Highlights of 
 Our Recent Investments
  • 15. 2012 June 2014 March 2015 March YoY 301% 14 • 30x market expansion
 in next 7 years • Product diversification • Enhance mobile ecosystem Gross Merchandise Volume
  • 16. 80% 4% 4% 12% *Market share based on available or estimated data of registered vehicles on respective platforms. Nov. 2014 60% Others + 15 Market Share (India) • Expand service to
 200 cities across India • Leapfrogging car usage • Leading on-demand platform in India
  • 17. 22x 
in 1.5 years 2013 Q3 2015 Q1 Indexed at 2013 Q3 = 1 16 Quarterly Bookings • Fully capturing
 local transportation • 600mil potential users in SEA • Create new ecosystem
  • 18. *USD =1,050 KRW 17 Gross Merchandise Volume (USD, latest 12 months) 2015 Q1 (latest 12 months) 2011 Q1 (latest 12 months) $2.0bn • Shaking up 
 the entire industry • Integrated fulfillment & delivery pioneer • Broad product assortment catering
 to diverse users
  • 20. PMS WARM RED PMS BLACK 6 19 SoftBank 1.0 Japanese company with telco focus and some global assets
  • 21. 20 PMS WARM RED PMS BLACK 6 SoftBank 2.0 SoftBank 2.0 - Global Technology Player
  • 22. 21 SoftBank Group Representative Director, 
 President & COO
 Nikesh Arora *The title of Masayoshi Son, chairman and CEO remains the same. * Pending AGM resolution.
  • 23. Right market Right idea Right team Permanent capital 22
  • 24. Right market 2010 2020 2030 2040 2050 Right Region GDP 205 180 84 46 ($t) Permanent capital 23 Right Industry (Source) Created by SoftBank Corp. based on a report issued by Citigroup, “Global Growth Generators” (Feb. 2011).
  • 27. Further highly selective investment Maximize value of SoftBank assets Work with 
 great entrepreneurs Year Ahead 26
  • 29. IoT AI 28 Next Themes of Information Revolution Mobile Internet Cloud & Big Data Smart Robotics
  • 30. Smart RoboticsIoT 29 Focus on 3 Themes of Information Revolution AI
  • 32. 2010 2020 2030 2040 10t Devices 1,000+ devices per person (2040) 12.5bn 6.9bn 50bn (Source) Created by SoftBank Corp. based on data by Cisco IBSG, 2011. Toward IoT Era 31 Population 9bn
  • 33. Embeddable FashionBetter Health 32 Smart WearCloud Health Monitor External air stimulus Warm or cool Sense / automatic control Biological
 information IoT
  • 34. Better Player Swing speed 110km Ball speed 120km Ball Spin +5 Backhand spin Better Living 33 IoT Smart Tennis RacketApp-controlled Kettle
  • 35. 34 IoT Focus on 3 Themes of Information Revolution AI Smart Robotics
  • 36. 35 AI Self-driving cars Smart search Smart drug discovery Smart workoutSmart manufacturingSmart finance
  • 37. 1980 2018 Exceeds human brain in 2018 30bn 36 Toward AI Era Number of cells (Transistor counts)
  • 38. Realtime Translation Personal Assistant 37 Apple Siri, Google Now, Microsoft Cortana, IBM Watson How may I help you? Hello こんにちは 你好 안녕하세요 Xin chào Selamat siang Gu n tag Jambo  Buenas tardes AI
  • 39. 38 IoT Focus on 3 Themes of Information Revolution AI Smart Robotics
  • 41. 2010 2040 40 Exceeds human population ~ 2040 10bn Toward Robot Era
  • 42. 41 Drone Distribution Fastest Delivery Engaging Companion Smart Robotics
  • 44. 43 Emotion Changes through Communication Depressed when ignored Happy when praised
  • 45. 44 News ニュース WeatherSports Emotion Changes Based on External Stimulus
  • 46. Emotion Generating Mechanism Input of
 external stimulus Seeing Listening Knowing Generate
 emotions Relieved Wistful Nervous Like Joyful Enjoyable !45 Endocrine
 multi-layer
 neural network Noradrenalin Dopamine Serotonin
  • 47. 46 Cloud & Big Data IoT AI Smart Robotics SoftBank 2.0 Seize the Opportunity SoftBank 1.0 Mobile Internet
  • 49. 48 A global company with sustainable growth for centuries
  • 52. 1. Adoption of IFRSs SoftBank Corp. has adopted the International Financial Reporting Standards (IFRSs) from the three-month period ended June 30, 2013 (transition date: April 1, 2012).
 The financial data for the three-month period ended June 30, 2012 (“YoY”) and the fiscal year ended March 31, 2013 are also presented based on IFRSs. Units in this material are rounded to the nearest unit. (Previously less than one unit rounded down). 2. Definition of terms etc. in this material. Free cash flow = cash flows from operating activities + cash flows from investing activities
 EBITDA (IFRSs) = net sales – cost of sales – selling, general and administrative expenses + depreciation and amortization
 EBITDA (Japanese-GAAP) = operating income (loss) + depreciation + amortization of goodwill
 Interest-bearing debt (IFRSs): corporate bonds and commercial paper + long-term borrowings + short-term borrowings + lease obligations + installment payables + preferred securities
 Interest-bearing debt (Japanese-GAAP): corporate bonds and commercial paper + long-term borrowings + short-term borrowings (excluding lease obligations)
 Net interest-bearing debt: interest-bearing debt - cash position
 ARPU (Average Revenue Per User per month) (rounded to the nearest JPY10)
 ARPU (excluding communication modules) = (data-related revenue (excluding communication modules) + basic monthly charge, voice-related revenues, etc. (excluding communication modules)) / number of active subscribers (excluding communication modules)
 Record high, record high revenue: since SoftBank Corp. applied consolidated accounting in 1995/3. 3. Trademarks and registered trademarks The names of other companies, other logos, product names, service names, brands, etc., mentioned in this material are registered trademarks or trademarks of SoftBank Corp. 
 or the applicable companies. Unauthorized copying of this material and use of the information or the data in this material in whole or in part are not permitted. - Apple, the Apple logo, iPhone and iPad are trademarks of Apple. - The trademark “iPhone” is used with a license from Aiphone K.K.