Arla Unika is where Arla experiments and challenges conventions in dairy. Since 2002, Arla Unika has developed new world class cheeses in close cooperation with passionate and skilled people in the dairy business and adventurous product developers. Today, Arla Unika is an exclusive and well known brand in Denmark and Unika’s cheeses are on the menu of several of Denmark’s top restaurants. The dairy products are also available for the consumers, however only in Arla Unika’s designated stores in Aarhus and Copenhagen and in a limited range of speciality stores. How can we move online and make it possible to reach more people while still keeping the extremely high level of expertise, storytelling and sensory experience that is such an essential part of the experience in the physical shops? This was the core challenge for Creuna in creating a unique and award-winning online cheese experience. Helle Jensen, Senior UX Consultant in Creuna Denmark