San Antonio Talons 2012 Media-Kit

San Antonio Talons
2012
Inaugural
“Season One”

San Antonio Talons 2012 Inaugural Season Media Kit

AFL- ARENA FOOTBALL MISSION STATEMENT

“To serve our community with pride and passion as a quality
example of individual and team excellence on the field, in the
office, at the arena and
within the community by consistently exceeding our customers’
expectations by demonstrating the highest character,
appreciation and respect for our
game, customers, teammates and partners as a cost-effective
and visionary organization providing a total entertainment
experience.”


WHAT IS ARENA FOOTBALL

AFL - 101


What is Pro Arena Football
SA Talons & AFL Fast Facts
The AFL is the second longest running professional football league in the US, after the NFL
2012 marks the 25th anniversary of arena football.
Home-games for The Talons are at The Alamodome. AFL arena configuration will seat
30,000 fans.
San Antonio Talons starting quarterback, Aaron Garcia, was the AFL’s Offensive Player of the
Year for the 2011 season. He is the AFL’s record breaker of ALL TIME records for passing
yards (50,019), passing touchdowns (1,078), and total touchdowns (1,124).
The team’s name, Talons, takes its name from the sharp piercing claws of a bird of prey.
Eagle, Falcon, Hawk….
The San Antonio Talons team colors are blue, silver, and black.
The San Antonio Talons standard season has nine home games and nine away games, plus
one potential home playoff game.
High profile AFL owners like Lynn Swann and Mike Ditka add awareness and appeal to the
league.
After every AFL game, players and coaches sign autographs on field.
All game balls that end up in the stands are kept by fans


NFL / AFL Comparisons
AFL / NFL – FIELD & GOALS
Field: Field:
Width: 85 feet Width: 160 feet
Length: 50 yards Length: 100 yards
End-zones: 8 yards each End-zones: 10 yards each
Total field length: 198 feet Total field length: 360 feet
Sidelines: 48 inch high, foam padded “Dasher Board” Sidelines: 6 foot painted border

Goal Posts: Goal Posts:
Width: 9 feet Width : 18 1/2 feet
Height of crossbar: 15 feet Height of crossbar:10 feet
Goal-side rebound nets: 30 feet wide on both sides Goal-side rebound nets: No one kickoffs or punts and
of goal posts,32 feet high, bottom is 8 feet from passing plays out of the back of the end-zone are
the ground, kickoffs and passing plays may out of play
bounce off the nets and still be legally in play

These differences make the AFL a much faster paced game
with generally higher scoring and keep the NFL a game
dominated by strategy where defense wins championships.


SCORING

Touchdown: 6 points + Touchdown: 6 points +
• Place-kick - 1 point • Place kick - 1 point
• Touchdown – 2 points • Touchdown - 2 points
• Drop-kick - 2 points
Defense returns PAT attempt Defense returns PAT attempt
for touchdown: for touchdown:
2 points for defense No score - play dead at change of possession
Field Goals: Field Goals:
By place kick - 3 points Place kick only - 3 points
By drop kick - 4 points


AFL / NFL – TEAM & PLAY

Team Size:
Team Size: 50+ man active roster
21 man active roster

Offense: Offense:
8 players on the field 11 players on the field

Defense: Defense:
8 players on field 11 players on field

Motion: Motion:
One offensive player may be in motion in any direction One offensive player may be in motion either parallel to the
(including forward) at snap line of scrimmage or backwards at snap


NFL / AFL -Comparisons
AFL 101
EQUIPMENT:
• Official AFL football is the same size and weight as the NFL ball.
• Each ball is manufactured by Spalding.
• Pads and uniforms are similar to NFL uniforms

MOVEMENT OF THE BALL AND SCORING:
• Four (4) downs are allowed to advance the ball ten (10) yards for a first down, or to score.

KICKING :
• Kickoffs are from the goal line. Kickers may use a one-inch tee.
• Punting is illegal.
• On fourth down, a team may go for a first down, touchdown or field goal.
• The receiving team may field any kickoff or missed field goal that rebounds off the net.
• Any kickoff untouched which is out of bounds will be placed at the 20-yard line or the place where it
went out of bounds, whichever is more advantageous to the receiving team.


AFL - 101
PASSING :
• Passing rules in Arena Football are the same as outdoor NCAA Football in which
receivers must have one foot inbounds. A unique exception involves the rebound nets.
• A forward pass that rebounds off of the end zone net is a live ball and is in play until it
touches the playing surface.

TIMING:
• Four quarters: 15 minutes
• Halftime: 15 minutes with exceptions
• Between plays: 25 seconds
• Overtime: 15 minutes with at least one guaranteed for each



• An indoor padded surface 85 feet wide and 50 yards long with eight-yard end zones.
• Goal posts are nine feet wide with a crossbar height of 15 feet
• (NFL goal posts are 18-1/2 feet wide with the crossbar at 10 feet)
• The goal-side rebound nets are 30 feet wide by 32 feet high. The bottoms of the nets are eight
feet above the ground.
• Sideline barriers are 48 inches high and made of high-density foam rubber called “Dasher
Boards” See also: “NFL comparison AFL”


Talons Organization


Executive Front-Office
Jason Lohe, CEO/Owner
Jason Lohe is the CEO/General Manager/ Partner of the San Antonio Talons. Mr. Lohe has a wide and well-rounded resume in the
world of professional sports. His experience includes: working with Michael Jordan and Nike Basketball. His background also
includes front office experience with the original San Jose Clash/Earthquakes a Major League Soccer Franchise, the Oakland A’s
Baseball team, and for Octagon Football Sports Agency. His current focus remains in the sports world. Over the years he has helped
several owners to find partners for their ownership groups, and he continues to be a respected conduit for deal flow. He is one of
the few financial advisors in the country who is a Registered Player Financial Advisor with the National Football League Players
Association.

Rob Yowell, President
Mr. Yowell is considered one of the leading executives in the world of sports marketing, naming rights and sponsorship sales. He has
held senior executive positions with WPP agency IEG, the Bonham Group and Anschutz Entertainment Group (AEG/Envision). During
his career, he has been responsible for negotiating more than $750 million in corporate sponsorships and naming rights agreements,
and collectively participated in over $2 billion in sponsorship. Mr. Yowell earned bachelor’s degree in English and Anthropology from
Duke University, and a Master’s degree in Sports Business Administration from Ohio University.

Cree Crawford, Chief Operating Officer / Senior Exec. Vice President
Cree Crawford has been involved in various aspects of the entertainment and music industries for over 25 years Founder and Partner
at Vegas Passport, LLC .Former Entertainment Casino Consultant for Progressive Gaming PGIC Mr. Crawford has also contracted with
some of the world’s leading business organizations, Non-Governmental Organizations, and Government agencies. These include: The
U.S. Department of Defense, U.S. Navy, U.S. Army, U.S. Air Force and the U.S. Marine Corps. Mr. Crawford is a graduate of
Georgetown University C.A.S. Washington, DC


Head Coach
Lee Johnson is entering his first season as the Head Coach
of the San Antonio Talons.

Recognized as one of the top defensive coordinators in the AFL,
Lee joins the Talons after his most recent post with the Orlando
Predators.

Head Coach Lee Johnson began his football career as a player,
and holds a repertoire of championship titles including the Super
Bowl, Arena Bowl and NFL Europe championship. In 1997
Johnson took on his first leadership position, serving as a
defensive line coach, and in 2000 transitioned into coaching in the
Arena Football League (AFL). Since then, Johnson has
represented teams such as Chicago, Cleveland and Colorado and
has come to be recognized as the best defensive coordinator in
the league.

“We are a team dedicated to character, integrity and capability and
I will make sure our players live up to those standards,” says
Johnson.
“ As a coach, I have faced many of these teams before and I think Head Coach Lee Johnson
we have a real advantage here, not only do we have many of the
best players in the league, but we are a new team that will come
out surpassing expectations of the city, and the league.”


Starting Quarterback

Aaron Garcia (6’1” 195 lbs.') played college football at Sacramento State.
In Garcia’s 18 year professional career he has played for the Arizona
Rattlers, Connecticut Coyotes, New Jersey Red Dogs, Iowa Barnstormers,
New York Dragons, and the Jacksonville Sharks.
In 2010, Garcia became the all-time leader in passing touchdowns in
Arena Football history, with 932 passes thrown.

Garcia, a true legend of Arena Football, holds the current professional
arena football record for passing yards (50,019), passing touchdowns
(1,078), and total touchdowns (1,124). He was awarded the title AFL
Offensive Player of the Year in both 2001 and 2011.

On August 12 2011, with two seconds remaining in the 4th quarter of
Arena Bowl XXIV, Garcia threw the winning touchdown pass to win his first
Arena Bowl championship title for the Jacksonville Sharks.


2012 Talons Roster
1) DL Jerry Brown 6’5 265 10/20/87 Illinois AtSA11/11/11
2) FB Chad Cook 6’1 265 7/24/85 Murray State AtSA11/11/11
3) DB Eric Crocker 6’2 195 5/20/87 Arkansas Monticello AtSA12/22/11
4) DL Victor DeGrate 6’4 255 2/8/85 Oklahoma State AtSA12/22/11
5) DB Ken Fontenette 5’11 195 1/14/86 Houston AtSA11/29/11
6) QB Aaron Garcia 6’0 200 10/28/70 Sacramento State AtSA9/27/11
7) WR Brent Holmes 5’11 170 11/4/80 Texas A&M Kingsville AtSA11/11/11
8) DB Maurice Holmes 6’1 195 11/15/83 Charleston AtSA10/17/11
9) WR Shaun Kauleinoamoku 5’10 185 5/24/87 Western Oregon AtSA11/11/11
10) FB Riley Kendall 5’10 260 5/14/82 CSU Sacramento AtSA11/11/11
11) DB Brian Logan 5’7 185 5/2/88 BYU AtSA11/29/11
12) WR Carl Moore 6’4 220 9/19/88 Florida AtSA12/29/11
13) OL Van Nelson 6’5 330 9/8/80 Texas A&M Kingsville AtSA11/11/11
14) OL Ty Nsekhe 6’8 325 10/27/85 Texas State AtSA10/17/11
15) DB William Poole 5’9 170 7/24/86 USC AtSA12/22/11
16) WR Robert Quiroga 6’2 210 2/7/82 Baylor AtSA9/28/11
17) LB Jamar Ransom 6’0 235 7/1/84 Oklahoma State AtSA10/17.11
18) DL Jones Seawright 6’6 305 4/12/82 North Carolina AtSA11/11/11
19) DB Fred Shaw 6’2 220 11/30/83 Central Oklahoma AtSA12/22/11
20) QB Steven Sheffield 6’4 210 3/4/88 Texas Tech AtSA1/12/12
21) OL Albert Stinson 6’6 340 6/24/83 Jackson State AtSA1/12/12
22) OL Derik Stotland 6’3 310 7/2/83 N/A AtSA11/11/11
23) OL/DL Simi Toeaina 6’4 315 4/16/87 Oregon AtSA12/22/11
24) LB Leslie Turner 6’1 235 10/17/87 Richmond AtSA10/17/11
25) OL Jamar Ward 6’4 375 11/12/77 Morningside AtSA10/21/11
26) LB/DL Mark Weivoda 6’2 295 11/29/80 Idaho State AtSA11/11/11
27) WR/DB EJ Whitley 5’10 180 9/12/85 Abilene Christian AtSA12/22/11
28) DB Darien Williams 6’0 190 11/28/84 Oklahoma AtSA11/11/11
29) DL Jon Williams 6’3 270 11/2/81 Texas College AtSA9/28/11
30) WR Jason Willis 6’1 200 7/26/80 Oregon AtSA12/22/11
31) WR Jomo Wilson 6’0 200 9/22/85 Eastern Oregon AtSA10/21/11


AFL Teams Across the Country


Home Game Schedule
All Home-Games Played at Alamodome – 30,000 Seat Arena Config.
March 10th 2012 vs. Utah-Blaze

March 17th 2012 vs. Spokane-Shock

April 13th 2012 vs. New Orleans-Voodoo
“Halloween in April – Massacre at The Dome”

April 28th 2012 vs. Chicago-Rush

May 12th 2012 vs. Pittsburgh-Power

May 19th 2012 vs. San Jose-Saber Cats

June 16th 2012 vs. Iowa-Barnstormers

June 30th 2012 vs. Kansas City-Command

July 14th 2012 vs. Arizona-Rattlers

San Antonio TALONS 2012 Media Guide

Home-Field

ALAMODOME


AFL Alamodome Arena Layout
All Home-Games Played at Alamodome – 30,000 Seat Configuration


Ticketing Options

Website


Season Ticket Sheet


Partnership Benefits
Partnering with a professional sports team like The Talons adds value to your brand. Sponsoring the San
Antonio Talons football team will make you stand out and create a solid and memorable place in the
consumer’s mind through loyal fans of not only The Talons but of FOOTBALL in San Antonio

BRAND/CORPORATE AWARENESS:
Fans will give your brand favorable recognition when exposed to other specific marketing
messages. You’ll be associated with good times and family fun.
BRAND/CORPORATE IMAGE:
Your Talons sponsorship opens dialogue between companies, showing you as a team player
who knows how to win. Sponsorship also gives you an impressive venue to conduct business
with clients.
EMPLOYEE RELATIONS:
Your Talons sponsorship encourages company camaraderie and sets you as the employer of
choice when attracting staff.
COMMUNITY RELATIONS:
Your Talons sponsorship shows you’re a part of the San Antonio community and invests in the
lives of our citizens and the future of our city.


Uniforms


National Television
 The AFL is broadcast into the homes
of millions of the NFL’s biggest fans
through our partnership with the NFL
Network

 25th Season begins in March and
runs through Arena-Bowl XXV in
August

 23 LIVE HD games via NFL Network
 20 Regular Season games
San Antonio Talons  2 Playoff Game and Arena Bowl
Broadcast
 Weekly Broadcast: Friday night 8pm EST
Talons vs. Voodoo – Friday April 13th Broadcast
“Massacre at the Dome”
Halloween in April theme
 International Distribution:
 Eurosport
 Armed Forces Network


AFL FAN DEMOGRAPHICS
Over 18,000,000 AFL Fans Nationwide
Over 2,000 LOCAL Talons FB Fans BEFORE 1st Game

Gender AFL Fans:
• Male: 71%
• Female: 29%

Age AFL Fans:
• 18-49: 63%
• 18: 33%

Income AFL Fans:
• Under $50,000: 80%
• $50,000-100,000: 33%
• Over $100,000: 20%


ARENA / FIELD SIGNAGE

Dasher Boards:mmmmmmm
Show off your company during every big hit with
a full-color dasher board sign.
8’-Foot and 16’-foot options
As low as $5,000 FULL SEASON

Rebound Net:
During every field goal and extra point, your
company’s logo will be front and center on our
towering rebound net. Inventory:
• 30 - 16’ dasher panels
Field Logos: • 4, 8’ door panels
• 2, 5’ dasher panels
Watch players dash past your company’s logo,
85’ X 200’ field set up (rectangle)
which will be prominently displayed on the field
in front of thousands of fans.


ARENA / FIELD SIGNAGE
PRIMARY SIDE
1 2 3 4 5 6 7 8 9 10 11
12
NET 10 RUSSELL

20
5 10 15 20 25 20 15 10 5

13
6’x 9’ 6’x 9’
Turf 6’x 9’ 6’x 9’ Turf

14
Square Turf Arena/Field Turf Square
Name
40

Square Square
Arena/Field Name

Arena/Field Name

15
39
38

16
LEAGUE LEAGUE
37
36

17
6’x 9’ 6’x 9’
35

6’x 9’ Turf Arena/Field Turf
Square Square 6’x 9’
Turf

10
NET
Name

18
Turf
Square
34

Square

5 10 15 20 25 20 15 10 5
33

19
32 31 30 29 28 27 26 25 24 23
22 21
2012 FIELD LAYOUT (Regular Season)


TALONS FIELD “NAMING RIGHTS”

Field Naming Rights:
Sponsorship: $220,000.00 (1 Available)

Benefit / Exposure:
• 1 Season Executive Suite – 16 Guest
• 10 Season Tickets to all 9 Talons Home Games
• Full page ad in Game Day Program
• Web Link on Talons Web Site
• Two (2) PA Announcements at Talons Home Games
• Two (2) Player and/or Dance Team Company’s choosing
• 100 Tickets to be donated to local charities in the name of
your Company during the 2012 season
• Two (2) 20’ x 3’ Ads with Company Name/Logo
• Placed on both sides of the field between the 20 yard lines
• All press releases and announcements will read, “…Talons
football on [Company Name] Field at the Alamodome.


PLAYING SURFACE FIELD SIGNAGE

PLAYING SURFACE FIELD SIGNAGE

Field Turf Logo Sponsorship:
$30,000 (2 Available)

Benefits / Exposure:
Two (2) 8’ x 5’ Ads with Company Logo *
placed on both sides of the field between the 5 and 10 yard lines or in the center
of the field, on both sides of the 25, between the 15 and 20 yard lines
5 Season Tickets to all 9 Talons Home Games *
FULL- PAGE AD in ALL Game Day Programs *
Web Link on Talons Web Site *
One (1) PA Announcements at Talons Home Games *
One (1) Player and/or Dance Team Appearance *
100 Tickets donated in the name of your Company during the 2012 season *


ARENA VIDEO SIGNAGE
All eyes will be on your company when you advertise to Talons fans through the
Alamodome Video Boards

LED Video Options: ALAMODOME
• Center Arena Score Board Display
• Jumbotron
• LED Ribbon Board Display

SAN ANTONIO TALONS

Sponsoring an instant replay, mini commercial,
static message or interactive feature will give your brand tremendous attention and
exposure

Contact for details: Cree.Crawford@SanAntonioTalons.com


Brand / Logo Placement
Interview Backdrop
As players and coaches step in for formal
television interviews, your company will receive
large exposure as the exclusive sponsor of the
Interview Backdrop
Football Branding (non - official balls)
nothing quite like catching a football. When an
AFL football goes into the stands, fans are
allowed to keep the ball. Get your company’s
Uniform Patch & Helmet Logo logo on the ball for those close-up action shots
This is a one-of-a-kind opportunity for your and great exposure.
company to physically become part of the
San Antonio Talons uniform when your logo
or mark is prominently on a jersey patch
and/or the helmet. Our players become
ambassadors of your brand, and the media
exposure during local, regional and national
television broadcasts can have huge
rewards for your company.


IN-GAME PROMOTIONS
Every Talons game will be an unforgettable experience.
Join in the fun by being part of these exciting game day advertising opportunities
Public Address Announcements (PA’s) Single Game Sponsorships
Your company’s message will be broadcasted
to Talons fans over our state-of-the-art public The exposure possibilities are endless
address system. Sponsor a song or our pre- when your company receives top billing
game warm-ups and let fans hear what you with Single Game Sponsorship of a Talons
have to offer. home game. This combination of
hospitality, promotional opportunities and
Promotional Item Distribution game day advertising will place your
Promotional items draw big crowds. Send fans company everywhere fans are looking.
home smiling with team memorabilia and Game Day advertising will include placing
keepsakes adorned with your company’s logo. your logo on giveaway items, generous PA
• Hats • Food announcements and premium Alamodome
video board placement. Single Game
• T-shirts • Product Samples
Sponsors also receive national exposure
• Mini footballs
through Talons media
• Bubbleheads


In-Game Arena Blimp Promotion

Talons Blimp / Flyer Drop
High above the arena, the Talons Blimp will showcase your company’s logo and is
featured prominently during pregame activities. This floating billboard lets you distribute
coupons and promotional materials to eagerly awaiting fans.


FAN TEXT PROGRAM
Talons Deal Of The Day:
Every home-game The Talons marketing team will be collecting cell phone
numbers for Fans to participate in OPTIN Daily Direct Email / Texts for San
Antonio focused DISCOUNT DEALS.
Leveraging The successful business marketing model of GRUPON and
LIVING-SOCIAL The San Antonio Talons will send (1 DEAL DAILY) to their
growing fan-base.

When Talons fans pick up their mobile phone, they can see you as part of
our interactive fan text.

This deal of the day will send fans to your company or store, where they’ll
be greeted by a Talons team member, mascot or Dance team member.

Elements:
• Flat FEE.
• NO profit-split
• Includes TALONS Team or SKY Dance Team
member(s) at your business for autograph signing


Social Media


Website Marketing Branding


Print Opportunities
Printed materials are more than game-day purchases. They
become keepsakes from a memorable Talons experience. Place
your company’s custom print advertisement in one of these San
Antonio Talons print opportunities:

Talons “Game-Day Program”
Game-Day Program printed special for each game. 9 Regular Season Games+ 1 Extra Play-off
Potential. (10 games for price of 9) .. SEE GAME DAY PROGRAM

Pocket Schedule – SOLD OUT
Create season-long top of mind awareness when your company’s logo appears on Talons schedule
cards. These pocket sized cards conveniently fit into fans wallets, so your message will be with them
wherever they are.

Ticket Backs
It’s not just a ticket stub, it’s a mini-billboard. Your company’s coupon or message can be placed on
the back every game ticket for the 2012 Talons season.
• Pre-Season Game Feb. 29th – 50,000 special edition tix printed for Exhibition Game.
• Season Ticket Package Backs Avail. For FEB 29th Pre-Season Game


Game-Day Program

Every fan gets their hands on our
Playbook.

Place an ad in our high-quality printed full-color
booklet distributed at each Talons game.
Free to every fan, placement in the Playbook puts you
front and center with every Talons fan.
• 40,000 Printed Per Game –exiting fans who want extra
• 32,000 Arena Configuration
• 9 – Regular Season Games
• +1 Potential Play-off Game – (Included gratis)

For Info:
Publishing@SanAntonioTalons.com


Talons “Journal”
Limited Edition Annual Autograph Book

Celebrate the “Year One” inaugural Talons
season by being the EXCLUSIVE SPONSOR for
this commemorative keepsake.

This high-end produced and printed magazine/book will contain
special edition interviews and Special Limited Edition Autograph
Pages for:
• Talons Players
• SKY Dancers
• “Swoop” Talons’ Mascot
• Coaching Staff
• Executives
Includes full Talons Team Photo and SKY Dancers Team Photos


Talons Personal Appearances
Drive Traffic to your Business
Leverage Talons Brand/Team Fans with Talons
Appearances . Autograph Signings . Media Interaction


Talons Team Members
Appearances by The Talons Football Team Members
Quarterback, O-Line, D-Line, Full Squad

Celebrate a Grand Opening, Promotion, Special Event

• Autograph Signings
• Photo-ops
• Media Interaction
• Promo-Give Away’s
• Children’s Events
• Hospitals
• Charity / Philanthropy


Talons’ “SKY Dancers”
Appearances by The Talons’ Dance Team
16 Member Professional Dance Specially Selected in Major 2 Day Audition
Poise . Talent . Professional . Civic Focused

Celebrate a Grand Opening, Promotion, Special Event
• Photo-ops


“Swoop” Talons Mascot
Appearances by The Talons’ Mascot “SWOOP”

Celebrate a Grand Opening
Promotion, or Special Event
• Photo-ops
• Children’s Events
• Hospitals
• Charity / Philanthropy


TALONS PLAYER DINING PROGRAM
Have The Talons Team dine at your restaurant.
Fans will flock to see their favorite players at your restaurant.
Benefits of being a dining partner of the Talons include:
• Dasher Board (on field)- As a Dining Partner your establishment logo/name on a field
side dasher-board
• Team / Player Appearances – Times TBD
• Individual Players Dining at your Establishment Ongoing
• Full Team Dinners with Players available for Autograph Signings / Radio Remotes / Interviews
• Autograph signings – Scheduled AND autograph cards on hand when player dines
• Social media promotion by the team and players
• Ongoing Facebook and Twitter Mentions of your Establishment as Players Dine with you.
• Game-Day Program “Talons Play Book” Ads in 9 Home Games
• P.A. – Promotion Announcements During Games - Depending on offer Value
PLAYERS ISSUED: Dining Card with Value / Gift Certs. / Full Dinners TBD


TALONS EXECUTIVE SUITES
Give your Clients, Family and Friends the ultimate game day experience from one of our
luxurious suites in The ALAMODOME!

Executive Suites – Luxury Inside/Outside with Great Vantage
Watch the action from these comfy suites that have seating for up to 12, 14, or 16.
Featuring comfortable furniture and HD TV, these spacious suites are perfect for
entertaining while catching all the action. Slip out the glass sliding door to your
private balcony with theater-style seats for great views of the on-field excitement.

Field Suites – ON FIELD Suites: Uniquely Developed by Talons
You’ll never forget the experience of sitting right next to the playing surface. Our
Field Suites are a “one-of-a-kind” experience in the AFL, with seating for up to 24
guests. These suites will leave a lasting impression on your valued clients,
employees, family and friends - especially when a player might land in your lap!


OVERVIEW PROMOTION OPPORTUNITIES
 25 Second Clock
 Introductions – Visiting Team
 Autograph Session  Coupon Drops Blimp /Catwalks
 Jumbo-tron Elements  Tailgate Party / Area
 Autograph Session Chairs / Tables  Dasher Boards
 Kick-Off  Team Posters
 Away Jersey Patch  Delivery of Food
 Kids Club  Team Travel Bags
 Back Pad of Helmet  Products To Stands
 Lanyards  Team Warm-Ups
 Ball Boys  Down Box
 Mascots  Ticket Backs
 Ball Logo  Drive
 Merchandise  Time Outs Top of Dasher Boards
 Ball Out of Bounds/Play  Eating Contests
 Newsletter  Touchdown
 Bandanas  End Zones
 On Field Promotion  Towel on Player Belts
 Behind The Bench  Extra Point
 On Field Signage  Towels / Bench Area
 Bench Doors  Fan Club
 PA Drops  T-Shirt Cannon
 Blimp - Signage  Field Goal
 Party Areas  T-Shirt Worn Under Pads Logo
 Blimp – Coupon Drop  Field Naming Rights
 Penalties  Tunnel Banners
 Cheerleaders / Dance Team  First Downs
 Photo-Op Frames  Turf Logos
 Dance Team Calendar  Game Ball Delivery / Presentation
 Player of the Game Award  Turnover / Defensive Stop
 Dance Team Posters  Game Night Sponsor
 Pocket Schedules  TV Inventory
 Chinstrap  Game Pants Logo
 Post Game Kicking  Upper Level Seat Banners
 Coaches / Player Hats  Game Day Publication
 Post-Game Party / Area  Video Board Ads
 Coaches / Players Bench Wear  Game Schedule Poster
 Pre-Game Party / Area  VIP Passes
 Coaches / Team Travel Wear  Giveaways – Entering The Building
 Pre-Game Pyro / Laser Show  Wall Banners – In The Arena
 Coaches Clipboards  Giveaways – Leaving The Building
 Press Conference Backdrop  Wall Banners – In The Concourse
 Coaches Corner /Before The Game  Gloves
 Quarter Breaks  Water/Squeeze Bottles
 Coaches Headsets  Halftime
 Radio Inventory  Website Homepage Banner / Link
 Coaches Shirts  Helmet Club
 Roster Insert  Weekly Coaches
 Coin Toss  Helmet Sticker
 Score Announcements  Player Radio / TV Show
 Concourse Tables  Helmet Sweat Band-Front
 Scoreboard Signage  Weekly Team Dinner
 Coolers / Ice Chest  Home Jersey Patch
 Social Media Blast – FB / Twit  Meet & Greets
 In Stand Promotions
 Starting Line Up  Wrist Band Logo
 Injuries
 Sweat Band Logo  Yardage Markers
 Introductions – Home Team


TALONS MARKETING PROGRAMS

For Program Options / Pricing / Details

Cree Crawford, Chief Operations Officer / Senior Exec. Vice-President
San Antonio Talons – Professional AFL Franchise
130 E. Travis St. Suite 525
San Antonio, TX 78205
Cree.Crawford@SanAntonioTalons.com
www.SanAntonioTalons.com
C. 512.917.8180
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San Antonio Talons 2012 Media-Kit

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