A strong and attractive corporate culture is one of the most important factors for talent acquisition and employee engagement. To better understand what makes a company culture exemplary and highly attractive to top talent, Credera turned to Glassdoor, the world’s largest crowd-sourced job site.

1. | 2017 CMO Survey 1
Culture & Talent:
Winning at Both
A strong and attractive corporate culture is one
of the most important factors for talent
acquisition and employee engagement. To better
understand what makes a company culture
exemplary and highly attractive to top talent,
Credera turned to Glassdoor, the world’s largest
crowd-sourced job site.

2. | 2017 CMO Survey 2
Overview
This SlideShare is a brief summary of the information you’ll receive when you
download the full whitepaper which includes the following sections.
Culture & Talent: Winning at Both
• The Retention/Engagement Crisis
• Building Strong and Attractive Corporate Culture
• Closing the Gap & Winning the Talent War

3. | 2017 CMO Survey 3
Inspired Employees are the Most Productive
Culture & Talent: Winning at Both

4. | 2017 CMO Survey 4
Closing the Gap & Winning the Talent War:
In our research, we were reminded that culture starts at the leadership
level. We were encouraged by the fact that leaders and managers have a
tremendous opportunity to influence corporate culture and attract top
talent to their teams by:
• Creating physiological and psychological safety
• Ensuring an environment of belonging
• Developing an atmosphere of respect
• Creating the sense that there is “something bigger”
• Helping team members reach their full potential
Culture & Talent: Winning at Both

5. CULTURE & TALENT: WINNING AT BOTH
Read the whitepaper
Learn how executives across industries and markets can
create a strong and attractive corporate culture that
improves talent acquisition and employee engagement.
GET IT HERE
5

6. | 2017 CMO Survey
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