Raven Zachary, President, Small Society and Founder, iPhoneDevCamp talks about innovations in the mobile sphere and gives vital info on apps for prospective creators and developers. http://www.creativitycat.com/ http://www.iphonedevcamp.org/

1. What's now and
what's next in mobile:
iPhone apps & brands
3 June 2009
Raven Zachary
Small Society

2. A show of hands.

3. iPhone OS Units (in millions)
40
iPhone iPod touch 16.0
30
13.0
43%
> 37 million iPhone OS units
20 21.2
7.5
17.4
13.0 57%
10 5.4
4.3
3.2
5.4 6.1
3.7
1.0
0 1.4
0.3
Q20‘07 Q3 ‘07 Q4 ‘07 Q1 ‘08 Q2 ‘08 Q3 ‘08 Q4 ‘08 Q1 ‘09
Sources: iPhone - Apple
iPod touch - estimate by Raven Zachary + Apple

4. 47,000+ iPhone Apps

5. App Store US Inventory
Games
Entertainment
Books
Utilities > 47,000
Education Applications
Lifestyle
Travel
Reference
Productivity Games and
Sports
Music Entertainment
Navigation
Healthcare & Fitness
1 in 3
Business
Photography
Finance > 1 billion
Social Networking
Medical downloads
Weather
0 2,250 4,500 6,750 9,000
Sources: Apple, 148apps.com

6. iPhone apps are a BIG deal.

8. • App Store not just for devs anymore
• Early stages, active growth and
experimentation
• Utility, novelty, and games
• Store locator & shopping prominent
• Led by agencies, developed externally
• IT vs. Marketing
• Driving customers into stores or the
purchasing process
Agenda
Branded Apps

9. • Obama ’08 for iPhone
• 10-person team (3 iPhone
developers, 2 server developers, 2
designers, 2 PM, 1 QA)
• 22 days of development
• Apply a strong, existing brand to a
set of established user interface
guidelines
• Hundreds of thousands of users,
tens of thousands of phone calls
generated, top 10 app, 100+ news
stories

10. Thank you!
www.smallsociety.com
Raven Zachary
raven@smallsociety.com
@ravenme
At WWDC next week?