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The afternoon summary of #CEFutureLeaders
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Ce futureleaders morning
- 1. #CEFutureLeaders THURSDAY 30TH MARCH 2017 | HAVAS VILLAGE LONDON
- 2. #CEFutureLeaders @CreativeEquals Ali Hanan Founder, Creative Equals
- 3. 9.9% 9.8% 2005 2015 Female creative leadership: there has been no change for a decade Source: Cannes Lion ‘The Data of Creativity’ 2016
- 5. 12% ADLAND OUR CONSUMERS 80%* #CEFutureLeaders @CreativeEquals
- 8. Agency C-suite and HR Policy Recruitment Industry Midweight Pipeline Junior Seniors Leaders #CEFutureLeaders @CreativeEquals
- 13. YOU
- 14. #CEFutureLeaders @CreativeEquals Thank you to our sponsors:
- 15. #CEFutureLeaders @CreativeEquals Nishma Robb Head of Marketing, Google Chair of Women @Google
- 16. Confidential & Proprietary The Power is in Your Hands Nishma Robb @nishmarobb
- 17. Confidential & ProprietaryConfidential & Proprietary
- 18. Confidential & ProprietaryConfidential & Proprietary
- 19. Confidential & ProprietaryConfidential & Proprietary
- 21. Confidential & ProprietaryConfidential & Proprietary Inspiring-girls.com Inspiring-girls.com Inspiring-girls.com
- 22. Confidential & ProprietaryConfidential & Proprietary
- 24. Confidential & Proprietary “If she can see it, she can be it”Geena Davis
- 25. Confidential & ProprietaryConfidential & Proprietary
- 27. Confidential & Proprietary You have the power to change the future.
- 29. Confidential & Proprietary Keep Bossin’ it! Thank you! @nishmarobb
- 30. #CEFutureLeaders @CreativeEquals Tracy De Groose Chief Executive Officer, Dentsu Aegis Network
- 31. ‹#›Innovating the way brands are built BE BRAVE @tdegroose
- 32. Belief Situation Adversity Why ’brave happens’
- 33. Make history Save lives Create opportunities …went on to Bravest Entrepreneur: How The Fisherwoman Of Gaza Built A Business In The Blockaded Seaport
- 35. Everyone
- 36. Big ‘take a deep breath’ moments Little moments that take your breath away
- 37. brave /breɪv/ adjective adjective: brave; comparative adjective: braver; superlative adjective: bravest 1. ready to face and endure danger or pain; showing courage."she was very brave about the whole thing" verb verb: brave; 3rd person present: braves; past tense: braved; past participle: braved; gerund or present participle: braving 1. endure or face (unpleasant conditions or behaviour) without showing fear."he pulled on his coat ready to brave the elements"
- 38. Bravery is easier when you are part of a team
- 39. I still want your job Rob H Bravery is about putting your hand up
- 40. Bravery is a legacy you can unleash in others
- 41. You’ll never discover new oceans, if you don’t have the courage to lose sight of the shore
- 42. R E N A I S S A N C E A NEW CREATIVE VALUE SYSTEM
- 43. ‹#›Innovating the way brands are built § BE BRAVE @tdegroose
- 45. A presentation from Tim Lindsay CEO of D&AD to Creative Equals 30 March 2017
- 46. Doing the right thing • In 2013, of the 49,920 students studying creative arts and design in the UK, 61.7%, were women, however only 12% of creative directors in the workplace are women (It’s Nice That, Campaignlive). • Increasing the level of female employment could help raise GDP by 5% in the US, 11% in Italy, and 27% in India. And that’s before you start to quantify the positive social impacts that would also arise. (PWC 2015) • In the UK, A 3-year degree now costs around £27,000 in tuition alone. Over 78% of employees in the creative industry are educated to degree level, resulting in 91.9% of jobs being filled by the more advantaged groups (Creative Industry Federation). • The creative media workforce is twice as likely to have attended a fee paying school. (Creative Skillset [UK] Workforce Survey 2015)
- 47. FUCK FAIRNESS
- 48. Good for Business • Companies in the top quartile for gender or racial and ethnic diversity are more likely to have financial returns above their national industry medians • Companies in the top quartile for racial and ethnic diversity are 35 percent more likely to have financial returns above their respective national industry medians. • Companies in the top quartile for gender diversity are 15 percent more likely to have financial returns above their respective national industry medians • In the United Kingdom, greater gender diversity on the senior-executive team corresponded to the highest performance uplift in our data set: for every 10 percent increase in gender diversity, EBIT rose by 3.5 percent. (Mckinsey 2015) • 85% of the CEOs we surveyed whose companies have a formal diversity and inclusiveness strategy said it’s improved their bottom line (PWC 2015) • 86% of female and 74% of male millennials consider employers’ policies on diversity, equality and inclusion when deciding which company to work for (PWC 2015) • 91% of female consumers feel advertisers don’t understand them. Seven in 10 women go further to say they feel “alienated” by advertising.
- 49. D&AD position: • D&AD want to banish the ‘one chance culture’, the ‘who you know’ and the education expectation. We’re challenging these narrow route-ways and broadening access and opportunity for much needed creative misfits. • D&AD believe that to break in to the creative industry, the only decider of success should be talent and drive. • “We need to get to kids who have no idea what we do. We need to open the doors wide and let them in. There are many undiscovered voices out there - voices that, against all odds, can rise up and enrich this culture and perhaps change the very nature of the marketplace for the better.” (Dan Wieden)
- 50. So what do we do?
- 53. New Blood Awards
- 54. Shift event - September - December
- 55. Gender She Says TokenMan He For She WACL Girlhood Creative Equals See it be it Agencies The Kennedy's (W+K) Digify (Livity) FortySix (Dentsu) The Pipe (Ogilvy) Who’s doing what when it comes to gender and diversity initiatives? Wider diversity programmes Commercial break New Blood Shift Digital Futures A New Direction One I.D. Creative Pioneers
- 56. We need to get our act together, literally
- 57. Thank you for listening
- 58. #CEFutureLeaders @CreativeEquals Claire Beale Global Editor-in-Chief, Campaign
- 59. #CEFutureLeaders @CreativeEquals Laura Jordan-Bambach Co-founder, SheSays, Creative Partner Mr President DRINKS ONLY
- 63. * The birth of Mr President
- 64. “Modern marketing is like riding a wave, but no two waves are the same. To make great work you need to learn to surf.”
- 65. We believe: Brands need creativity beyond advertising There is a better way to create a culture Traditional agency models don’t get to the best work We don't want to make shit to add to the world of shit We care about the work, the money would follow
- 67. v
- 71. Unique creative vision A grown-up culture A different agency structure Truly interesting work No clients for the money
- 75. Come back to our “why”
- 77. New creds New biz Care for the team Blood, sweat and tears Holding your nerve
- 79. Our “why” is still our driving force, and reason for us all come to work every day
- 81. Size and shape of the agency What clients you take on Whether you over-deliver Innovation How and where you grow What agency you become
- 82. v The paradoxes of creative leadership* *thanks to LEGO
- 83. Creative isn’t just adding the sugar to the tea. But business isn’t just an annoying bit on the side either Business vs Creativity
- 84. Are you in for the quick fame of an X-Factor finalist? What about awards? Or the brilliance of Bowie? Do clients come first? Fame vs Brilliance
- 85. Do you leave your mark all over the work? Or allow your team to express themselves fully? Imprint vs Growing Talent
- 86. Do you lead with a vision of what the agency and creative could be? Or are you honest, and realistic about where the agency and work is now? Visionary vs Grounded
- 87. Are you full of energy and drive, always three steps ahead? Or do you stop and take time to learn from your mistakes? Dynamic vs Reflective
- 88. Do you spend your time building the agency profile within the industry and culture? Or do you focus on the work, and let it speak for itself? Out vs In
- 89. Five things I’ve learnedv
- 90. The right partners are key
- 91. It’s only a principle once you lose money over it
- 93. To do different you need to be different
- 94. Check yo’self before you wreck yo’self.
- 95. Reflection: Why does the world need another agency? Why does it need you?