A presentation given at the Department of Innovation lunch event on social media in August 2010, outlining the reasons why Australian Government need to consider social media in their communications and engagement activities.

1. Presented by Craig Thomler August 2010 Social media & Gov 2.0 in Australian Government

2. Who am I?

5. Samuel Morse’s electric telegraph (1838) ( http:// en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg )

7. Internet use in Australia

8. Source: http://about.sensis.com.au/IgnitionSuite/uploads/docs/2009_Sensis_e-Business_Report.pdf Australia’s internet experience

10. Australia’s internet experience Source: http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/

11. Is social media important to Australian government?

12. Source: Hitwise March 2010 - www.hitwise.com The government experience – Trends

13. Source: Hitwise June 2010 - www.hitwise.com The government experience – Trends

15. Australian Gov 2.0 in action

16. Click on the images above to visit each website Australian Gov 2.0 in action

17. And Gov 2.0 outside government…. Source: http://government20bestpractices.pbworks.com/Australian+election-related+sites For the election alone! ABC Campaign Pulse Google Student Voice ACF environment election scorecard MyPolitician Aussies vote NTEU higher education scorecard Australia2 Our Say Buzzelection Politics Brief EFA Election guide SMH Vote-a-matic Election10 The Social Election 2010 Election Blackout Twit worm Election leaflets Visual Democracy ElectionWIRE What Do You Think Google Federal Election 2010 map

18. Guidance for use of Gov 2.0 and social media in the Australian government

21. Discussion & Questions? (Don’t be shy!)

22. Presented by Craig Thomler August 2010 Social media & Gov 2.0 in Australian Government