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- 3. YEAR LONG INNOVATION FORUM Balboa Park • 2015 • San Diego WEEKENDS TO CHANGE THE WORLD25
- 5. • Share some of the trends we’ve uncovered over the past year. • Set the stage for a dynamic day-long conversation about how these trends can impact your brands. • Suggest how trends can become ideas PURPOSE
- 6. ENGAGE Media iCONNECT SCIENCE of Happy CHANGING Consumer MAKER / diy Alternative CURRENCIES DATA Filtration Co / CREATINGNativeTRENDS
- 7. NativeTRENDS SCIENCE OF HAPPINESS CO-CREATING ENGAGEMENT MEDIA CHANGING CONSUMER MAKER / HACKER / DIY ALTERNATIVE CURRENCIES DATA FILTRATION CONNECTED WORLD
- 9. NativeTRENDS SCIENCE OF HAPPINESS CO-CREATING ENGAGEMENT MEDIA CHANGING CONSUMER MAKER / HACKER / DIY ALTERNATIVE CURRENCIES DATA FILTRATION CONNECTED WORLD
- 11. MAKER / diy 3D Revolution Grows
- 12. MAKER / diy November 9 - 10, 2013 September 21-22, 2013 Maker Community Events
- 13. MAKER / diy Growth of DIY Fashion upcycling • fashion hacking
- 14. MAKER / diy DIY Kids - STE(A)M
- 15. MAKER / diy The Repair Movement
- 16. NativeTRENDS SCIENCE OF HAPPINESS ENGAGEMENT MEDIA CHANGING CONSUMER MAKER / HACKER / DIY ALTERNATIVE CURRENCIES DATA FILTRATION CO-CREATING CONNECTED WORLD
- 17. Co/Creating “Madness of Crowds” From Inane to Sublime
- 19. Co/Creating From Idea to Sale
- 21. Co/Creating Now five years old, GitHub has 3.5 million users with over 6 million repositories. StoryCode is an open-source, global community for emerging and established cross-platform and immersive storytellers. Beyond Video & Mktg
- 22. NativeTRENDS SCIENCE OF HAPPINESS CO-CREATING CHANGING CONSUMER MAKER / HACKER / DIY ALTERNATIVE CURRENCIES DATA FILTRATION ENGAGEMENT MEDIA CONNECTED WORLD
- 23. ENGAGEMENT Media
- 24. •Innovative ways to interact with our media are increasing at a dizzying pace ... especially with massive increases in mobile. ENGAGEMENT Media •50% of Verizon’s mobile traffic is now video ... 66% predicted by 2017. •Games & Apps •Augmented Reality •Hardware and software innovation •Social viewing
- 25. Twitter Is Testing Out A New ‘TV Trending’ Box At The Top Of Your Timeline Twitter messages were shown to cause a “significant increase” in ratings 29 percent of the time. ENGAGEMENT Media Social Twitter TV Ratings - MONDAY
- 26. •75% - 85% of TV viewers use other devices while watching ➡ A lot of these people are doing unrelated tasks. •37% - 52% using second device related to show they're watching ➡ With 27% - 44% browsing for products spotted in a show or ad ➡ 90% of customers will recommend brands after social media interactions. •BuzzFeed's Peak Video Hours Are the Same as TV's Prime-Time ENGAGEMENT Media Some Facts •20% are engaged with Facebook or Twitter about shows they're watching.
- 27. Interactive ENGAGEMENT Media Intrasonics uses embedded audio codes to activate mobile apps
- 28. IKEA Augmented Reality ENGAGEMENT Media Augmented Airwalk Invisible Store
- 29. ENGAGEMENT Media Augmented The New York Times Idea LabBudweiser Imp Light
- 30. ENGAGEMENT Media Hacking & Playing
- 31. ENGAGEMENT Media
- 32. NativeTRENDS SCIENCE OF HAPPINESS CO-CREATING ENGAGEMENT MEDIA CHANGING CONSUMER MAKER / HACKER / DIY ALTERNATIVE CURRENCIES DATA FILTRATION CONNECTED WORLD
- 33. CONNECTED World
- 34. CONNECTED World WHAT IS A CONNECTED WORLD? • We have reached a time where smart objects are embedded everywhere, are interconnected ... and they learn. • Nearly 700 million new smartphones shipped last year - helping drive the cost of wireless chipsets way down. • 1 Trillion networked devices worldwide by 2025 Some Facts • More than 50% the gadgets at 2013 CES featured a wireless connection.
- 35. CONNECTED World Smartphones Used by 61% Of U.S. Consumers vs. 50.4% in 2012 Nearly 10% of those surveyed report using their Smartphone during sex. 30% of revenue for Facebook coming from Mobile Ads Smartphone Domination 72% of RESPONDENTS report BEING WITHIN 5 FEET OF THEIR SMARTPHONES AT ALL TIMES. 35% DURING A MOVIE 33% ON DINNER DATE 32% KID SCHOOL FUNCTION 19% IN THE SHOWER
- 36. CONNECTED World Obvious Next Device
- 37. CONNECTED World BioBeats - selects music based on your pulse Wearable Connectivity
- 38. CONNECTED World Objects “Talking” to Us
- 39. CONNECTED World 25¢ Object to Object
- 40. CONNECTED World • Offer TNT-Shirts with DramaMeter sensors built in - connect to a “live national pulse” of TNT viewers. • All brands should start working now on iWatch app concepts that can be quickly moved into production when Apple and others release their SDK. • upwave could begin establishing partnerships with wearable health monitoring device companies for integration into website.
- 41. NativeTRENDS CO-CREATING ENGAGEMENT MEDIA CHANGING CONSUMER MAKER / HACKER / DIY ALTERNATIVE CURRENCIES DATA FILTRATION CONNECTED WORLD SCIENCE OF HAPPINESS
- 43. SCIENCE of Happiness • Happiness is part of health and wellness - steady increase in belief that happy leads to healthy. • Explosion of science that connects healthiness with happiness. • Brands must stand for something more meaningful than simply the products and services they offer • Successful brands will show they are part a healthy/happy lifestyle. • Millennials believe brands can have positive impact. Some Facts
- 44. Adult Big Wheel - Holds 275lbs. The Bank of Happiness - Estonia 5 U.S. Airports have Yoga Centers SCIENCE of Happiness Mind - Body - Spirit
- 46. NativeTRENDS SCIENCE OF HAPPINESS CO-CREATING ENGAGEMENT MEDIA CHANGING CONSUMER MAKER / HACKER / DIY DATA FILTRATION CONNECTED WORLD ALTERNATIVE CURRENCIES
- 48. WHAT%IS%AN%ALTERNATIVE%CURRENCY?% • A#new#way#of#thinking#about#value#and#how#to#exchange#it.# ✦ Time#is#money.# ✦ Scarcity#is#value.# ✦ Influence#is#value.# ✦ Ac?vity#is#value.# ✦ Personal#informa?on#is#value.# ✦ Photos#are#value.# ✦ Brands#are#value. Value Redefined Alternative Currencies
- 53. NativeTRENDS SCIENCE OF HAPPINESS CO-CREATING ENGAGEMENT MEDIA CHANGING CONSUMER MAKER / HACKER / DIY ALTERNATIVE CURRENCIES CONNECTED WORLD DATA FILTRATION
- 54. DATA Filtration
- 55. “There may be no greater challenge to progress and productivity than information overload.” DATA Filtration Efficiency
- 56. Filtering job applicants by assessing brain waves DATA Filtration Selection Urgent emails cut through the clutter and FIND you...instantly. Heat Maps built from keyword searches Walkscore.com
- 58. More Than Half A Million Magazines Created on Flipboard 2.0 The Flipboard Editor allows you to manage your magazines from a convenient dashboard. Rearrange and delete items, set covers and share your magazines with friends DATA Filtration Social • Media
- 59. NativeTRENDS SCIENCE OF HAPPINESS CO-CREATING ENGAGEMENT MEDIA MAKER / HACKER / DIY ALTERNATIVE CURRENCIES DATA FILTRATION CONNECTED WORLDCHANGING CONSUMER
- 64. CHANGING Consumer CARS - OUT Twenty years ago, two-thirds of kids had a license by age 18, according to AAA; but only about half do now. SOCIAL MEDIA - IN Driving around has given way to documenting your life on Facebook, Twitter, Instagram. Playing
- 67. SCIENCE OF HAPPINESS CO-CREATING ENGAGEMENT MEDIA CHANGING CONSUMER MAKER / HACKER / DIY ALTERNATIVE CURRENCIES DATA FILTRATION CONNECTED WORLD • Self Reliance • Community • Bettering • Personalization