Craig Campbell Slides, Chiang Mai SEO Conference 2018

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This document discusses tips and tricks for local SEO. It is a presentation by Craig Campbell, a UK-based SEO consultant. Some of the tips discussed include optimizing the business name, address, and phone number (NAP), getting local citations, using Google reviews appropriately, outreach strategies like PR link building, and avoiding red flags when pursuing tactics like private blog networks.

Negócios

Local SEO
No Bullshit Tips & Tricks to Rank Locally
1

Introduction
2
Craig Campbell
www.craigcampbellseo.co.uk
UK Based SEO Consultant

Link Building is Illegal
@craigcampbell03

Link Building is Illegal
@craigcampbell03
•25k Per Year Head of SEO
•No Wife
•No Life
•No Ambition

@craigcampbell03
Things to Avoid
•Multiple Locations on the same page
•Using Acronyms for NAP
•Over doing the NAP

@craigcampbell03
Examples of Bad NAP
•Doctor Craig Campbell, 123 Test Street, New York, NY11 2TZ
•Dr Craig Campbell, 123 Test St, New York, USA, NY11 2TZ
•Dr C Campbell, 123 Test Street, NY, NY11 2TZ

@craigcampbell03#knowledgebomb1
www.citationsbuilder.com

@craigcampbell03
Quick Tip
Use the same Google account for GMB as your analytics and search console.

@craigcampbell03
Quick Tip
Use a local number where possible
www.twilio.com

@craigcampbell03#knowledgebomb2
“ The Postcode Trick “

@craigcampbell03#knowledgebomb2
•Scrapebox
•GSA
•MoneyRobot
Add Relevance to your NAP

@craigcampbell03
Do Google Reviews Help?

@craigcampbell03
If doing fake reviews
• Drip feed them on
• Don’t just do 5 star reviews
• Keep it natural looking
• Write reviews differently
• Do write other random reviews too from fake persona’s

@craigcampbell03
Or you can simply ask clients to give you real reviews

@craigcampbell03
Keep it Natural Looking

@craigcampbell03
PBN’s Still Work
•Avoid Footprints
•Lead Gen Sites
•Affiliate Sites
•Sites with real traffic and rankings

@craigcampbell03
www.moneyhat.co.uk
• All niches available
• All spam/index checked
• Links relevant to your money site
• Manual outreach
• You pick DR metrics
Buy Good Outreach Links

@craigcampbell03
Reach Out
•Social Media
•Email
•Linkedin

@craigcampbell03
@craigcampbell03
https://www.facebook.com/craigcampbellseo03
https://www.linkedin.com/in/craigcampbell0302/
www.craigcampbellseo.co.uk

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

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Craig Campbell Slides, Chiang Mai SEO Conference 2018

1. Local SEO No Bullshit Tips & Tricks to Rank Locally 1

2. Introduction 2 Craig Campbell www.craigcampbellseo.co.uk UK Based SEO Consultant

3. @craigcampbell03 •Slides •Transcription

4. SEMRush Webinars @craigcampbell03

5. SEO Conferences @craigcampbell03

6. Liked by Some @craigcampbell03

7. Hated By Others @craigcampbell03

8. Hated By Others @craigcampbell03

9. Hated By Others @craigcampbell03

10. Link Building is Illegal @craigcampbell03

11. Link Building is Illegal @craigcampbell03 •25k Per Year Head of SEO •No Wife •No Life •No Ambition

21. @craigcampbell03 www.goo.gl

22. @craigcampbell03

23. @craigcampbell03 Things to Avoid •Multiple Locations on the same page •Using Acronyms for NAP •Over doing the NAP

24. @craigcampbell03

25. @craigcampbell03 Examples of Bad NAP •Doctor Craig Campbell, 123 Test Street, New York, NY11 2TZ •Dr Craig Campbell, 123 Test St, New York, USA, NY11 2TZ •Dr C Campbell, 123 Test Street, NY, NY11 2TZ

26. @craigcampbell03

27. @craigcampbell03 Local Citations

28. @craigcampbell03#knowledgebomb1 www.citationsbuilder.com

29. @craigcampbell03#knowledgebomb1 www.citationsbuilder.com

30. @craigcampbell03

31. @craigcampbell03

32. @craigcampbell03 Quick Tip Use the same Google account for GMB as your analytics and search console.

33. @craigcampbell03 Quick Tip Use a local number where possible www.twilio.com

34. @craigcampbell03 Tim Capper

35. @craigcampbell03

36. @craigcampbell03#knowledgebomb2 “ The Postcode Trick “

37. @craigcampbell03#knowledgebomb2 •Scrapebox •GSA •MoneyRobot Add Relevance to your NAP

38. @craigcampbell03

39. @craigcampbell03

40. @craigcampbell03 Do Google Reviews Help?

41. @craigcampbell03 Do Google Reviews Help?

42. @craigcampbell03 Do Google Reviews Help?

43. @craigcampbell03 Do Google Reviews Help?

44. @craigcampbell03

45. @craigcampbell03 www.jarvee.com

46. @craigcampbell03 www.jarvee.com

47. @craigcampbell03 www.jarvee.com

48. @craigcampbell03 www.linkedhelper.com

49. @craigcampbell03 www.fuelgram.com

50. @craigcampbell03 www.jarvee.com

51. @craigcampbell03 www.linkedhelper.com

52. @craigcampbell03 www.fuelgram.com

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55. @craigcampbell03 www.ghostbrowser.com

56. @craigcampbell03 www.ghostbrowser.com

57. @craigcampbell03 www.buyproxies.org

58. @craigcampbell03

59. @craigcampbell03 If doing fake reviews • Drip feed them on • Don’t just do 5 star reviews • Keep it natural looking • Write reviews differently • Do write other random reviews too from fake persona’s

60. @craigcampbell03 Or you can simply ask clients to give you real reviews

66. @craigcampbell03 www.hitleap.com

67. @craigcampbell03

68. @craigcampbell03

69. @craigcampbell03 Keep it Natural Looking

70. @craigcampbell03

71. @craigcampbell03 Outreach

72. @craigcampbell03 PR Link Building

73. @craigcampbell03

74. @craigcampbell03 PBN’s Still Work •Avoid Footprints •Lead Gen Sites •Affiliate Sites •Sites with real traffic and rankings

75. @craigcampbell03 www.moneyhat.co.uk • All niches available • All spam/index checked • Links relevant to your money site • Manual outreach • You pick DR metrics Buy Good Outreach Links

76. @craigcampbell03

77. @craigcampbell03

78. @craigcampbell03 Reach Out •Social Media •Email •Linkedin

79. @craigcampbell03

80. @craigcampbell03

81. @craigcampbell03 @craigcampbell03 https://www.facebook.com/craigcampbellseo03 https://www.linkedin.com/in/craigcampbell0302/ www.craigcampbellseo.co.uk