A Sample of 2D/ 3D design and visualisation of my work over the years.

2. I am a highly experienced graphic artist in 2D / 3D visualisation. I have over 30 years experience in the creative
design environment across advertising, retail, POP and exhibitions. I have been employed in both freelance and
full-time roles by leading International agencies, working with clients on above and below the line projects.
Throughout my career, I have lived and worked all over the globe supporting the growth of international brands
across many sectors. Among other places, experience in Canada, New York, Hong Kong and London has
given me a rare insight into how design and creativity operate across many cultures.
My most recent years have been based in central London working for G2 Worldwide and TBWA London.
Where high-end visualisation, 3D modelling, rendering, motion graphics, and video editing were put to use on
some of the world’s largest brands. I currently undertake creative projects as a contractor either in-agency, or
from my own UK studio.
Since studying Graphic Design at Loughborough, then Newcastle College of Art, I have worked on a variety of
worldwide brands. International clients boast companies such as: BMW, LG, T-Mobile, JTI, BAT, LVMH and
Alfred Dunhill. More local clients include Yates’ Wine Lodge, Boots and Birmingham Bullring. This diversity of
clients has allowed me to sharpen my skills and has exposed me to the many facets of design creation. For
example, the strict legislation imposed on marketing tobacco developed a unique, almost abstract approach to
creativity to navigate the necessary regulatory hurdles. This industry also required an immersive creative
process within product innovation to aid sales and marketing teams in their ventures for product development
and marketing funding.
I have full end-to-end capabilities, coupled with a flexibility to specialise either in one area, or across multiple
phases of a design project. This can be early on, such as commissioning or translating research, or further
down the line overseeing production of retail displays, exhibitions and shop-in-shop installations.
I can offer a complete creative service across a broad range of design sectors. My experience greatly enhances
the process by bringing to life a client’s creative expectations with an ability to guide creative direction confidently
and competently.

4. Sixth Sense
Corporate identity for a
Hong Kong based design firm.

5. Bee West
Corporate identity and interactive
digital presenter for Canadian design firm.

6. KeyStage
Corporate identity for an
educational theatre company.

7. NBC
Program schedule brochure with
promotional video for NBC and CNBC Asia.

8. Aletheia
Design and implementation of corporate
identity for an internet security system.

9. SAB Miller
Product innovation and full marketing
platform concept for a new alcoholic drink.

10. Diadora
3D design and visualisation
of a modular retail display unit.

11. SK-ll
3D design and visualisation of a
countertop and freestanding display units.

12. Wrigley’s
3D design and visualisation of modular
stacking units for convenience retail outlets.

13. BAT /KENT/3TEK
Full brand and product development from packaging through to
visual communications, production and retail presence,
including global brand and implementation guidelines.

14. BAT /KENT/SURROUND
Full product development from packaging through to visual
communications, production and retail presence, including global
brand and implementation guidelines.

15. BAT /KENT/NANOTEK 2.0
Full product development from packaging through to visual
communications, production and retail presence, including global
brand and implementation guidelines.

16. BAT /KENT/HD
Full product development from packaging through to visual
communications, production and retail presence, including
global brand and implementation guidelines.

17. BAT /KENT/CONVERTABLES
Full product development from packaging through to visual
communications, production and retail presence, including
global brand and implementation guidelines.

18. JTI /WINSTON/ FULL RANGE
Full global brand positioning and implementation.
Complete launch strategy including visualisation
and verbalisation and multiple consumer engagements.

19. BAT /KENT/EXHIBITIONS
Design of all 2D graphics, 3D exhibition and product prototyping.

20. Bullring
On-screen animated idents and content production
for Bullring shopping centre in Birmingham.

21. Yates’sGroup
In-Bar, branded animated screen idents, plus sales &
advertising promotional content for all UK establishments.

23. 07515 762775
beegibbs1@icloud.com
www.linkedin.com/in/craig-bee-BeeGibbs