Digital Bites: Responsive design - one size fits all?
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With so many devices and screen sizes available to access the web, how can you ensure that your customers get the best possible user experience regardless of how they view your site? At Digital Bites, Crafted’s Head of Design, Barnie Mills, takes a closer look at Responsive Design, a key trend of 2013.
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Digital Bites: Responsive design - one size fits all?
- 1. Crafted PRESENTATION Responsive design: one size fits all? presented by Barnie Mills, Head of Design at Crafted Ipswich-based integrated digital marketing agency EASILY DIGESTIBLE DIGITAL INSIGHT
- 2. Crafted PRESENTATION The way we access the web has changed…
- 3. 20% of adults own a tablet Mobile Operators Association (MOA) and YouGov Crafted PRESENTATION Over half of Britain owns a smartphone (Ofcom) Xbox One… what will the future hold?
- 4. Crafted PRESENTATION That causes designers some problems…
- 5. Crafted PRESENTATION We no longer know the size of the page
- 6. Crafted PRESENTATION We don’t know how effectively it will be delivered…
- 7. Crafted PRESENTATION We don’t know how the user will interact with it
- 8. Crafted PRESENTATION Which in turn can cause the user some problems…
- 12. Crafted PRESENTATION So, is there an answer?
- 13. You could have a mobile site… Crafted PRESENTATION
- 14. But what about tablets? www.econsultancy.com/ Conversion rate by device Crafted PRESENTATION
- 15. You could have an app… Crafted PRESENTATION
- 16. But which platform? It’s starting to sound expensive! And who is going to manage them all? Crafted PRESENTATION
- 17. You could just hope that your desktop site does the job… Crafted PRESENTATION
- 18. Hopefully users won’t be too frustrated (There could be consequences) You targeting me?! Crafted PRESENTATION
- 19. Or you could have a responsive site! (it only took me 20 slides to get to the point!) Crafted PRESENTATION
- 20. So, what’s that then? Crafted PRESENTATION
- 27. Breakpoint 1
- 28. Breakpoint 1
- 29. Breakpoint 1
- 30. Breakpoint 2
- 31. Breakpoint 2
- 32. Breakpoint 2
- 33. Breakpoint 2
- 34. Breakpoint 3
- 35. Breakpoint 3
- 36. Breakpoint 3
- 37. Breakpoint 3
- 38. Breakpoint 4
- 39. Breakpoint 4
- 40. Breakpoint 4
- 41. Breakpoint 4
- 42. Breakpoint 4
- 43. Breakpoint 4
- 44. Crafted PRESENTATION Some real life examples…
- 46. O’Neill iOS • Conversions increased by 65% • Transactions up 112.5% • Revenue increased by 101.25% Android • Conversions increased by 407.32% • Transactions up 333.3% • Revenue increased by 591.42% Crafted PRESENTATION www.econsultancy.com/uk/blog/62260-five-brands-that- reaped-rewards-after-adopting-responsive-design
- 48. Time Magazine • Mobile and tablet traffic up by 10% • Mobile pages per visit (PPV) up by 23% • Mobile bounce rate decreased by 26% Crafted PRESENTATION www.econsultancy.com/uk/blog/62260-five-brands-that- reaped-rewards-after-adopting-responsive-design
- 51. Crafted PRESENTATION How is this relevant to me?
- 52. Crafted PRESENTATION Make your customer’s life easier Difficulty interacting Difficulty exploring Painful page load
- 53. Crafted PRESENTATION Make your life easier A single site to manage and maintain Analytics in one place, a single report to analyse Google recommends responsive design
- 54. Crafted PRESENTATION Futureproof (I tried so hard to avoid buzzwords!) ?
- 55. Crafted PRESENTATION Thank you Any questions? Ipswich Studio 32 Fore Street, Ipswich, IP4 1JU T: +44 (0) 1473 322841 E: hello@crafted.co.uk London Office Clerkenwell Workshops, 27/31 Clerkenwell Close, London, EC1R 0AT T: +44 (0) 20 3393 3852 www.crafted.co.uk
- 56. Crafted PRESENTATION Credits Iconography from The Noun Project iPad (Andreas Bjurenborg), iPhone, Computer