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Entertainment Digital Marketing
1. AWARD WINNING
STORY TELLERS
DISCOVER SOME PLACE NEW WITH PHILLIPS-COOK ENTERTAINMENT
C O N F I D E N T I A L A N D P R O P R I E T A R Y | P R O P E R T Y O F P H I L L I P S - C O O K E N T E R T A I N M E N T , L L C
2. EXPERIENCE THE BEST
Online | On Air | In Print
Within Phillips-Cook Entertainment, LLC lies an award winning production company that
has the ability to connect brands with our top notch productions including television shows
and high-quality films. and original web series content.
We invite you to be a strategic partner through the production of multiple on air and digital
television shows focused around the exclusive lifestyle experiences provided by your brand
with A-List celebrities, along with one of the most powerful entertainment families in the
world, The Jacksons. We have put together exclusive strategies that incorporate key
components to your annual marketing plan to creates such a beautiful marriage of brand
stories, including exclusive access to celebrity ‘friends’ and partners of the family and
production company. We will partner with the activations of your brand in to both our on-
air projects, as well as an innovative online digital channel that will incorporate major
celebrities, experiences, and branding opportunities to reach millions of users and
maximizing your conversion scale.
C O N F I D E N T I A L A N D P R O P R I E T A R Y | P R O P E R T Y O F P H I L L I P S - C O O K E N T E R T A I N M E N T , L L C
3. CLOSING THE BRIDGE BETWEEN
TV, MUSIC AND LUXURY
Amplify placement on TV through surround-around
consumer touch points, PR, web, events and talent.
It's the association between the brand and the
content home. It's the appreciation of the luxury and
the story behind what music means to the world.
MUSIC IS POWER
THE BRAND FOCUSED CONSUMER
They are artistic, fashion minded, music loving
individuals who seek out quality and are always
looking for the hottest brands and the best new
music to listen to. They like to have fun when they
aren’t in their professional environment and express
themselves through their own personal style.
Being able to partner with international experience
brands like yours to connect with premier customers
all over the world on a personal and musical level.
We look forward to telling a great story together.
C O N F I D E N T I A L A N D P R O P R I E T A R Y | P R O P E R T Y O F P H I L L I P S - C O O K E N T E R T A I N M E N T , L L C
4. THE SECRET LIVES
"I must confess. It feels good to be thought of
as a person, not as a personality"
Michael Jackson
C O N F I D E N T I A L A N D P R O P R I E T A R Y | P R O P E R T Y O F P H I L L I P S - C O O K E N T E R T A I N M E N T , L L C
6. LIFE AFTER JACKSON
It's a fantasy for many women to have a relationship with an
international superstar...but what isn't talked about is the hard
work and drama that comes along with it. The lack of trust, desire
for perfection, the groupies, and even loneliness can be taxing.
These women will discuss their struggles, rebuild relationships
within the family, and expose answers to questions along the way.
This is a 10 episode reality based network series focused on the
women who have dated, married or had children with the members
of the famous Jackson family...including Michael's secret girlfriend
of 20 years.
You will see, hear and experience what it's like to be a part of the
most famous and dynamic families of multiple generations.
Throughout the season be a part of the experience, talk with the
women, and have chances to hang out with the family themselves!
C O N F I D E N T I A L A N D P R O P R I E T A R Y | P R O P E R T Y O F P H I L L I P S - C O O K E N T E R T A I N M E N T , L L C
7. EDDIE'S EATERY
T R E A T Y O U R T A S T E B U D S
fine dining for everyone
'DISHING'
MAJOR NETWORK
LIFESTYLE SHOW GIVING YOU AN
EXCLUSIVE LOOK IN TO YOUR FAVORITE
CELEBRITIES HOMES
WITH LA TOYA JACKSON
8. This is a fun show in the likes of "The Lifestyles
Of The Rich And Famous!" The show focuses on
A-List celebrities in their homes, discussing their
favorite 'DISH' as we tour their home, meet
their family, see their prized possession(s),
review their career highlights and experience
who they really are during their down time. We
can discuss any topic(s) Arnold would like to
focus on, before we venture in to the kitchen.
With Arnold's lead and La Toya's assistance,
they will prepare his favorite dish! If Arnold can't
cook, not a problem, we can go to his favorite
restaurant and order his favorite dish! This
show is a great way to connect talent with
viewers to humanize their lifestyles!
11. The way people behave in
the real world can be the
most powerful signal for
understanding who they
are and what they want.
Analyzing user location
data in real-time allows us
to target users based on
behavior or places they
have recently visited.
GOAL: Drive engagement,
site traffic, reviews and
conversions.
Place Targeting: Reach users at
specific locations, chains, or stores to
stay top of mind.
Geo-Conquesting: Find users while
they’re visiting competitors’ stores.
Funnel Messaging: Tailor messaging
depending on how far users are from
the store.
Category Targeting: Reach users at
categories of places, like all coffee
shops, parks, or airports.
12. CONNECTED TV
In the old days, a single TV ad could reach millions of viewers. Now, people are watching
TV in all kinds of ways—and in all kinds of places. Some still have TV screens in their living
rooms, but more and more are watching on their phones, tablets, and computers. Even
though viewership gets more fragmented every day, you still need to reach them.
We help you put your ad in front of TV viewers, regardless of how they’re watching their
shows, and we make sure you reach the right people—at any point in the customer
journey
13. SOCIALMEDIAADVERTISING
Facebook slideshow ads are video-like ads that use motion to tell your
story beautifully across devices and on every connection speed. Highlight
your brand through stand alone product images or eye catching lifestyle
photos that rotate automatically. With Slideshow you can tell a compelling
story that brings your brand to life.
GOAL: RETARGETING AND PROSPECTING
14. In partnership with GumGum, you have the ability to test custom in-image ad
overlays, which have shown 10x better engagement than traditional display ads.
GumGum uses image-recognition technology and page analysis to serve ads on
relevant content, cross-device. We will build custom creative units from existing
static and video assets for an engaging consumer brand experience. Ads will run
across an exclusive network of premium publishers such as: Time Inc, Food & Wine,
People, InStyle, USA Today, Variety, Rolling Stone, Travel and Leisure, Ellen.
With our programmatic solution, you can reach users at scale across a multitude of
publisher sites and apps thanks to our integrations with leaders like ShareThrough,
TripleLift, YieldMo, Google AdX, AdYouLike, Nativo, Ligatus, and Taboola.
15. JEFFRE PHILLIPS
Principle | Executive Producer
ADAM COOK
Principle | Executive Producer
HEATHER PORTER
Executive in Charge | Line Producer
COURTNEY MANLOVE
Public Relations & Business Development
O U R
E X E C U T I V E
T E A M