1. SOCIAL MEDIA 101
Best Practices

2. Brand Loyalty Through Social
Media
Remember the analogy?
Trustworthy
Engaging
Consistent
Responsive

3. SHARABLE CONTENT
Measurable Word of Mouth Marketing

4. Message comes from someone they know and trust
expands reach
grows social media

5. How to Create Sharable
Content
Contests
Polls
Blog Posts
Multi-media

6. Leverage Your Assets
Discounts for race Entry
Discounted sponsorship
products
Photos from Race & Training
New Website content
features (race results, blog
posts, race photos,

7. What makes Something
Sharable?
Unique
Relevant
Contest Structure
Original (also good for SEO)

8. SOCIAL MEDIA
Best Practices

9. Best Social Media Channels for
Race Directors

10. Golden Rule
Push versus Passive -FB and
Twitter not a place for
commercials and words from
our sponsors.
Facebook Fans can block
feed or unfan your brand
Twitter Followers will
unfollow

11. Romeo & Juliet
Social media is not a place for
monologues. Would Romeo
and Juliet still be alive if
social media existed in
Shakespeare’s time?

12. Social Media is Not a Place for
Monologues
Respond to other brands and Avoid event invitations and
peoples messages. private email messages
Follow other events
Facebook Pages
Share other brands and
Friends messages
“like” other messages

13. The Cocktail Party
Promote others more than you
promote yourself
Retweeting people’s praise of you
comes off as jerky. Just thank
them.
It’s okay to not comment back for
every single comment you receive.
It’s nice when you can respond
but don’t litter the comments with
a bunch of “Thanks, Judy.”
People know you care if you are
doing it right.

14. Links do matter to Google and to the people you care about.
When you can, give them a link.
It’s okay to follow the competition. It is okay to let the
competition follow you.
Your avatar picture shouldn’t be a logo. We don’t meet logos at
parties, do we? You can include a logo, but make it you.

15. HOW OFTEN SHOULD I POST?

16. EVERYDAY?