13. Skilled Labor with out Beckett contract More Expensive shoe Better product Appeal to avid runnersbecause they are willing to buy the more expensive brands of shoes Wouldn’t sell to other people because of the cost
14. Unskilled Labor with out Beckett contract Make more shoes Avid runners won’t buy Cheaper shoe
15. Skilled Labor with Beckett contract More expensive shoe Appeal to avid runners because they want good quality shoes and are willing to pay for expensive shoes Willsell as much to other people because of the endorsement
16. Your best option! Unskilled Labor with a Beckett contract More profit because someone is endorsing it Make more shoes Middle and lower class familieswillbuy it Lower and middle class families make up most of society Contract with Beckett will help these shoes appeal to more people These shoes will be sold at familiar and common stores such as Footlocker and Wal-Mart.