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The first few days after the GroupOn feature, things can get very busy. So if things get hot: stop, drop and roll  3-Minute Tips Online Registrations Why should you use them?
It makes sense to collect your customers’ contact details!     (you should be doing this in any case). Collecting their contact details online rather than using a paper-based system has several advantages: ,[object Object]
Less risk of errors being made
Opportunity to engage with your new customers BEFORE they redeem the vouchers – this is particularly important for vouchers with long expiration dates,[object Object]
Internet shoppers are used to giving their email addresses
Most customers willingly acceptthe deal’s “rules” (Of course it is imperative that you are reasonable with your   demands. After all you want to woo them not drive them away!) Asking for contact information is regarded as a pretty standard request.
It is important that you: ,[object Object],the customer to quickly complete ,[object Object]
And be purposeful with information – nobody likes their time wasted – make sure you know why you are asking and  know what you are going to do with that information ,[object Object],  discreetly and definitely not passed to a third party
Why is getting customer information straight after purchasing the voucher (and before redemption) so important? It allows you to train your new customers to open and read emails from you. You can do this by: ,[object Object]

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Using online registrations with daily deal customers

  • 1. The first few days after the GroupOn feature, things can get very busy. So if things get hot: stop, drop and roll 3-Minute Tips Online Registrations Why should you use them?
  • 2.
  • 3. Less risk of errors being made
  • 4.
  • 5. Internet shoppers are used to giving their email addresses
  • 6. Most customers willingly acceptthe deal’s “rules” (Of course it is imperative that you are reasonable with your demands. After all you want to woo them not drive them away!) Asking for contact information is regarded as a pretty standard request.
  • 7.
  • 8.
  • 9.
  • 10. Then sending further instructions about the dealIf the expiration date is some time away, you could engage with them in a number of ways. For instance, running competitions where they can win upgrades to their deal.
  • 11. Keeping in touch with the customer(respectfully and with useful information) slowly builds your business as the go-to service in their minds
  • 12.
  • 13. Period before redemption
  • 14. Straight after redemption - Feedback
  • 15. Period after redemption*Note the not-so-fine line between helpful emails and overkill! Get more detailed explanations of these points at our workshops
  • 16.
  • 17.