1. Prepared by:
Kathy Jones, ABR
Sales Associate
Long & Foster® Real Estate, Inc.
43490 Yukon Dr., Suite 105
Ashburn, VA 20147
(703)726-3417
(877) 724-9494
(703) 724-9508
kathy.jones@longandfoster.com
THE HOME SELLER’S ADVANTAGE
Prepared Especially for:
john doe
123 main st
ashburn va 20147
November 9, 2010

2. Long & Foster®
Real Estate, Inc.
• #1 privately-owned real estate company in America
• Over 200 sales offices
• Nearly 13,000 professional Sales Associates
• Annual sales of nearly $51.5 billion in 2009
• More than a great real estate company – we’re also a
great Mortgage, Title, and Insurance company

3. Why Long & Foster®
• Leader in listing and selling homes
• 98% customer satisfaction rating
• Vast pool of referrals from previously satisfied
customers
• Members of a national relocation network
• We know successful methods for getting your home
ready to show

4. For marketing the property located at:
123 main st
Neighborhood ashburn village
Year Built 2005
Fin SqFt 3000
Lot Size .25
Style colonial
Bedrooms 5
Full Baths 3
Half Baths 1

5. On The Market
21422 Fairhunt Dr
List Price $564,900
Sold Price
Sold Date
DOM 566
Sell Concess 0
Neighborhood Moreland Estates
Year Built 2010
Fin SqFt 2638
Lot Size 0.150298
Style Other
Bedrooms 4
Full Baths 2
Half Baths 1

6. On The Market
42632 Cochrans Lock Dr
List Price $740,000
Sold Price
Sold Date
DOM 186
Sell Concess 0
Neighborhood Village Of Waxpo
Year Built 2006
Fin SqFt 0
Lot Size 0.530005
Style Colonial
Bedrooms 4
Full Baths 4
Half Baths 1

7. On The Market
23084 Oglethorpe Ct
List Price $998,000
Sold Price
Sold Date
DOM 629
Sell Concess 0
Neighborhood Brambleton
Year Built 2005
Fin SqFt 5006
Lot Size 0.25
Style Colonial
Bedrooms 4
Full Baths 3
Half Baths 1

8. Under Contract
20148 Boxwood Place
List Price $560,000
Sold Price
Sold Date
DOM 70
Sell Concess 0
Neighborhood Belmont Country
Year Built 2005
Fin SqFt 0
Lot Size 0
Style Colonial
Bedrooms 4
Full Baths 3
Half Baths 1

9. Under Contract
19858 Mellon Cir
List Price $850,000
Sold Price
Sold Date
DOM 269
Sell Concess 0
Neighborhood Belmont Country
Year Built 2000
Fin SqFt 0
Lot Size 0.560009
Style Colonial
Bedrooms 4
Full Baths 4
Half Baths 2

10. Under Contract
41958 Greenlook Ln
List Price $1,200,000
Sold Price
Sold Date
DOM 448
Sell Concess 0
Neighborhood Evergreen Reserv
Year Built 2007
Fin SqFt 8812
Lot Size 1.0
Style Colonial
Bedrooms 4
Full Baths 6
Half Baths 1

11. Recently Sold
43056 La Riva Dr
List Price $499,900
Sold Price $511,480
Sold Date 10/22/10
DOM 145
Sell Concess 11825
Neighborhood Reserve At Belle
Year Built 2010
Fin SqFt 0
Lot Size 0.119995
Style Colonial
Bedrooms 4
Full Baths 2
Half Baths 1

12. Recently Sold
19664 Stanford Hall Pl
List Price $700,000
Sold Price $737,500
Sold Date 10/22/10
DOM 62
Sell Concess 0
Neighborhood Belmont Country
Year Built 2004
Fin SqFt 3597
Lot Size 0.339991
Style Colonial
Bedrooms 4
Full Baths 3
Half Baths 1

13. Recently Sold
43421 Blantyre Ct
List Price $799,000
Sold Price $785,000
Sold Date 11/05/10
DOM 139
Sell Concess 5000
Neighborhood Belmont Land Bay
Year Built 2002
Fin SqFt 0
Lot Size 0.319995
Style Colonial
Bedrooms 4
Full Baths 3
Half Baths 1

14. 123 main st 21422 Fairhunt Dr 42632 Cochrans Lock Dr 23084 Oglethorpe Ct
Status On The Market On The Market On The Market
List Price $564,900 $740,000 $998,000
Sold Price
Sold Date
DOM 566 186 629
Sell Concess 0 0 0
Neighborhood ashburn village Moreland Estates Village Of Waxpo Brambleton
Year Built 2005 2010 2006 2005
Fin SqFt 3000 2638 0 5006
Lot Size .25 0.150298 0.530005 0.25
Style colonial Other Colonial Colonial
Bedrooms 5 4 4 4
Full Baths 3 2 4 3
Half Baths 1 1 1 1

15. 123 main st 20148 Boxwood Place 19858 Mellon Cir 41958 Greenlook Ln
Status Under Contract Under Contract Under Contract
List Price $560,000 $850,000 $1,200,000
Sold Price
Sold Date
DOM 70 269 448
Sell Concess 0 0 0
Neighborhood ashburn village Belmont Country Belmont Country Evergreen Reserv
Year Built 2005 2005 2000 2007
Fin SqFt 3000 0 0 8812
Lot Size .25 0 0.560009 1.0
Style colonial Colonial Colonial Colonial
Bedrooms 5 4 4 4
Full Baths 3 3 4 6
Half Baths 1 1 2 1

16. 123 main st 43056 La Riva Dr 19664 Stanford Hall Pl 43421 Blantyre Ct
Status Recently Sold Recently Sold Recently Sold
List Price $499,900 $700,000 $799,000
Sold Price $511,480 $737,500 $785,000
Sold Date 10/22/10 10/22/10 11/05/10
DOM 145 62 139
Sell Concess 11825 0 5000
Neighborhood ashburn village Reserve At Belle Belmont Country Belmont Land Bay
Year Built 2005 2010 2004 2002
Fin SqFt 3000 0 3597 0
Lot Size .25 0.119995 0.339991 0.319995
Style colonial Colonial Colonial Colonial
Bedrooms 5 4 4 4
Full Baths 3 2 3 3
Half Baths 1 1 1 1

17. On The Market
Under Contract
Recently Sold
Comparative Market Analysis Graphed
by Status

18. Graphic Analysis of On The Market Properties
High Price: $998,000
Low Price: $564,900
Avg $ per SqFt: $206.75
Average Price: $767,633
Median Price: $740,000
Average Days on Market: 460
Average Year Built: 2007
Summary Statistics of 3 Properties

19. Graphic Analysis of Under Contract Properties
High Price: $1,200,000
Low Price: $560,000
Avg $ per SqFt: $136.18
Average Price: $870,000
Median Price: $850,000
Average Days on Market: 262
Average Year Built: 2004
Summary Statistics of 3 Properties

20. Graphic Analysis of Recently Sold Properties
High Price: $785,000
Low Price: $511,480
Avg $ per SqFt: $205.03
Average Sale To List Ratio: 101.75%
Average Price: $677,993
Median Price: $737,500
Average Days on Market: 115
Average Year Built: 2005
Summary Statistics of 3 Properties

22. Pricing Your Property to Sell
• Pricing your property correctly is crucial
• You want to sell your property in a timely manner
at the highest price possible
• Current market conditions determine the value

23. Intelligent Pricing
• By pricing your property
at market value, you
expose it to a much
greater percentage of
prospective buyers.
• This increases your
chances for a sale while
ensuring a final sale
price that properly
reflects the market value
of your home.

24. Activity vs. Timing
• A property attracts the most
attention, excitement, and
interest from the real estate
community and potential
buyers when it is first listed
on the market.
• Improper pricing at the
initial listing misses out on
this peak interest period
and may result in your
property languishing on the
market.

25. The Effect of Overpricing
• Improper pricing may lead
to a below market value
sale price, or even worse,
no sale at all.
• Your home has the highest
chances for a fruitful sale
when it is new on the
market and the price is
reasonably established.

26. Pricing Your Property to Sell
Analysis of the comparable properties
suggests a list price range of:
$657,654 to $698,333

27. Kathy Jones, ABR
Sales Associate
Long & Foster® Real Estate, Inc.
43490 Yukon Dr., Suite 105
Ashburn, VA 20147
(703)726-3417
(877) 724-9494
(703) 724-9508
kathy.jones@longandfoster.com
We’re ready to go to work for you now!
In Conclusion
List your home with Kathy Jones and you’ll receive:
• Excellent service and support
• A thorough market analysis of your home
• A winning marketing plan
• The full resources of The Long & Foster®
Companies