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Build Communities and Coffers with a 3-Step Social Media Process

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PR Council
PR Council

This document outlines a three-step process for building communities and fundraising online and through social media. Step 1 is to build a community using social networking sites like Facebook, Twitter, and video sharing sites. Step 2 provides tools and techniques for creating sustainable dialogue with the community through outreach, syndicating content, and using newsroom 2.0 strategies. Step 3 explains how to leverage the first two steps for digital and mobile fundraising through websites, widgets, and mobile apps.

TecnologiaDesign
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Track 2 A Three-Step Process to Building Communities And Your Coffers
Step 1: Build a community with social networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
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Step 1: Build a community with social networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Step 2: Tools and techniques for creating a sustainable dialogue with your community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Tools and techniques for creating a sustainable dialogue with your community How do you syndicate? Tutorial URL: http://rssgov.com/rssworkshop.html
Newsroom 2.0 – Static to Dynamic 4,500 unique visitors per month 1.5 min / visit Search Results = BusinessWire 70,000 unique visitors per month 6 minutes / visit Search = Inbound Traffic
Step 3: How to leverage step 1 and 2 to ensure success for digital and mobile fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Step 3: How to leverage step 1 and 2 to ensure success for digital and mobile fundraising ,[object Object],[object Object]
 
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Build Communities and Coffers with a 3-Step Social Media Process

  • 1. Track 2 A Three-Step Process to Building Communities And Your Coffers
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  • 9. Step 2: Tools and techniques for creating a sustainable dialogue with your community How do you syndicate? Tutorial URL: http://rssgov.com/rssworkshop.html
  • 10. Newsroom 2.0 – Static to Dynamic 4,500 unique visitors per month 1.5 min / visit Search Results = BusinessWire 70,000 unique visitors per month 6 minutes / visit Search = Inbound Traffic
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Notas do Editor

  1. The Affluent Survey from Ipsos Mendelsohn found that as the rich get richer, they spend more time online. Overall, the affluent spent 23.4 hours per week online, and among those pulling in $250,000 and up, the figure rises to 27.4 hours. Mediaweek.com | 9.2.08 Wealthy people average membership in 2.8 social networks, with an average of 110 connections. MarketingVOX.com | 3.13.08 According to a social media benchmark study of 6,000+ women by BlogHer and Compass Partners, 36.2 million women actively participate in the blogosphere every week, with 15.1 million publishing and 21.1 million reading and commenting. MediaPost.com | 5.9.08 The top 20 social network sites (ranked by share of attention) had a combined total 142 million monthly visitors in June 2007. Compete.com | 7.24.07