Fred Abaroa discusses how to turn your personality into profit by marketing yourself on social media. He outlines the basic steps of marketing yourself as: know me, like me, trust me, buy me. He emphasizes the importance of building likability through friendliness, relevance, empathy and realness. He shares his own social media analytics and contact information to demonstrate how he has used these principles to develop a large following and brand as "CostaVidaFred, the Marketing Imagineer."
2. Begin With The End In Mind Fred Abaroa Other Tweep Friends: 1,456 Followers: 1,510 2nd-order followers: 14,653,053 Velocity: 31,933 second-order followers/day Social Capital: 9,704.0 +2.4 Very High Friends: 1,423 Followers: 1,555 2nd-order followers: 3,035,337 Velocity: 5,944 second-order followers/day Social Capital: 1,952.0 +0.1 High Average
13. Fred AbaroaThe Marketing Imagineerc:207-604-0652Twitter: @CostaVidaFredBlogs: www.CostaVidaFred.comPodcasts: WordOnTheTweet.netMakingMountainsOutOfMoleHills.comLocation:Arundel, ME
Notas do Editor
It is an honor to speak at the first Social Media Breakfast in Maine (twice)
These principles I learned in 1981
We did lots of surveys on these basically asking have you heard of the company or product. Many times people were not aware of a product but certantly the company
What do you think of when I mention company AList several traits
The Vulture looks good from a distance but up close not so pretty. They invite you to a meeting under false pretenses. “I’d like to talk to you about a business opportunity…”
Not only to the one you are talking to but everyone.
We are not talking about fall back into my arms trust. I have a funny story about this. I was teaching a seminar trying to illustrate that you need to know, like and trust someone and pull a random person out of the audience had them stand on a table then asked them to dive into my arms. I didn’t expect that they would simple on the fact that I had not know them. Well the person started to dive and I had to stop her. Found out later she had heard of me from a friend of mine and had built that trust in me because of the trust they had in the friend and this is why I don’t use that object lesson anymore. Remember this slide? 14 million 2nd order followers. Could that be a result of Knowing and Liking and Trusting me?
Whether for profit or not profit your goal is that what ever your selling people will buy.
