This is a project that I created in my personal branding class. I took this class in November of 2022. In this you will see what it is that I am looking for in an employer and who I can be as an employee.
2. My name is Cory. Until early 2021 I didn’t
know what I wanted to do professionally. I
started talking sports and creating my
own “show segments” on YouTube just for
fun. I did that for about a year, then
decided to take classes to better my skills
and maybe even work for a company like
ESPN or Fox Sports. I want to help create
new and exciting content while providing
a positive image to become the voice you
turn to when you need sports news.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
•Broadcast Announcer
•Sportscaster
•On Air Radio
The Guy Next Door - With my
archetype as well as sports, its
about community in one way or
another. I want to bring each
community into the game.
Wether that’s done with give
aways, donations, live chats, etc…
Sportscasting for the Entertainment Industry
Picture Relevant
to Your Industry
Goes Here
4. Recruiters for sports content makers
TARGET AUDIENCE
Rob Angel
Outreach Plan:
• I will apply for the Digital Content Creation opening.
Making sure I understand any and all requirements
for the position.
• After the application, a proper direct email to get in
touch.
• After
fi
rst introduction I will give no more than a
weeks timeframe to get back in touch.
EVP
, Digital Corp
Development at Nexstar
Media Group
Jennifer Dale
VP
, Recruiting at Gray
Television
Kurtis Redman
Crew Coordinator at Fox
Sports
Outreach Plan:
• I will apply for the Web Producer opening. Making
sure I understand any and all requirements for the
position.
• After the application, a proper direct email to get in
touch.
• After
fi
rst introduction I will give no more than a
weeks timeframe to get back in touch.
Outreach Plan:
• I will apply for a Content Creation opening. Making
sure I understand any and all requirements for the
position.
• After the application, a proper direct email to get in
touch.
• After
fi
rst introduction I will give no more than a
weeks timeframe to get back in touch.
5. GOALS
Short Term: (May, 2023)
• Apply to 5 jobs in the Sports Broadcasting
fi
eld
within three months of graduation.
‣Updated resume, publish LinkedIn pro
fi
le,
and create spreadsheet to track jobs that
have been applied too.
Mid Term: (2024)
• 5,000 viewers for my sports related content on
YouTube in one year.
‣Increase the volume of content that is
pushed out. Increase the amount of
advertisement for the channel.
Long Term: (2028)
• Full time Broadcast Announcer for radio or tv.
‣Higher education/internship opportunities.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Digital Content Production
SOFT
HARD
Novice / Adept / Expert
Video Editing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Project Management Novice / Adept / Expert
Research Skills
SOFT
HARD
Novice / Adept / Expert
Effective Writing Novice / Adept / Expert
Time Management Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
7. PROMISE
I will help Sports Media entertain and inform by creating
new and exciting content.
8. CREDENTIALS
Work Experience:
•Creator of SportZ Beast on YouTube
with weekly play by play for NFL
games and self created show
segments.
Education:
•Dan Patricks’ School of Sportscasting
Certi
fi
cate.
Volunteer Work:
•Youth sports coaching.
• Youth sports photography.
9. COMPETITION
Audrine Trotman
Industry Experience:
• Director of Sports & Athletics
Education:
• Florida Athletic University
• Manhattanville College
• Pace University
Leadership Experience:
• Event Management.
• Strategic Planning.
Skills and Pro
fi
ciencies:
• Event Planning - 9 endorsements.
• Marketing - 5 endorsements
• Social Networking - 2 endorsements
Cory Lozier
Overall Online Presence:
• 500+ connections. No Custom Banner. No Headshot.
Good amount of detail and organized. Seems to be
active on social media. General LinkedIn URL.
• Grade: 65 out of 100
Industry Experience:
• No related industry experience
assumed to be still enrolled in
classes.
Education:
• Sportscasting Certi
fi
cate.
Leadership Experience:
• Team Management.
• Organization.
Skills and Pro
fi
ciencies:
• Digital Content Design.
• Video Editing.
• Content Creativity.
Overall Online Presence:
• No connections yet. No custom banner image.
Average headshot. Pro
fi
le was just set up. No
published articles. Im pretty active on other social
medias. Could be better. Standard URL.
• Grade: 10 out of 100
10. COMPETITION
Joseph
Brooking
Noteworthy Experience:
• Sports Videographer.
• Video Production Assistant.
Cory Lozier
Industry Experience:
• 3 years in Video Editing
fi
eld.
Education:
• Bachelor of Arts. State University of New York
College at Old Westbury.
Skills and Pro
fi
ciencies:
• Social Media Communications - 1 endorsement.
• Microsoft Of
fi
ce - 1 endorsement.
• Video Editing - 0 endorsements.
Overall Online Presence:
• 303 Connections. No custom banner. Good Headshot.
Average detail. Active on other social media
platforms. Standard LinkedIn URL.
• Grade: 50 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Sportscasting Certi
fi
cate.
Leadership Experience:
• Team Management.
• Organization.
Skills and Pro
fi
ciencies:
• Digital Content Design.
• Video Editing.
• Content Creativity.
Overall Online Presence:
• No connections yet. No custom banner image.
Average headshot. Pro
fi
le was just set up. No
published articles. Im pretty active on other social
medias. Could be better. Standard URL.
• Grade: 10 out of 100
11. BRAND POSITION
For the everyday fan who wants the up to date
sports news, I provide content without clickbait
articles and bring community right to your
living room. Because without fans there would
be no sports and no sports is no fun.
“THE GUY NEXT DOOR”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Sportscasting Association. (ASA)
• National Podcast Association (NPA)
• National Association of Broadcasters (NAB)
Digital Marketing
• Primary Content: The type of content I post online is
mainly a sports show creating a show not unlike Sports
center. Also live play calling of NFL games. In everything I
do I want to involve the viewers/community with give
aways, polls, live chatting, etc.
• Primary Tools: I promote the show on Facebook and
Youtube about once every couple months by creating ad
posts but with new things coming I want to make a short
commercial for the channel.
• Website: The digital portfolio site will help me by keeping
all of the imagery I use as sort of how can I improve on
what I did last time.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• The ultimate goal is Scott Van Pelt. A coach that
could help with the on air sound and comfortability.
Someone who could show me how to take my ideas
and make them reality.
Formal Education
• Dan Patricks School For Sportscasting Certi
fi
cate.
Technical Skills
• All listed skill sets gap will be addressed by enrolling
back to Full Sail University.
• Digital Content Creation.
• Script Writing.
• Research Skills.
• Production Values.
Soft Skills
• All listed skill set gaps will be addressed by enrolling
back to Full Sail University.
• Leadership Skills.
• Time Management.
• Creative Thinking.
• Problem-Solving.
14. Cory Lozier
You know sports articles are riddled
with click bait media that often times
don’t give you the information you’re
looking for. Well, what I do in my content
is deliver a topic relevant headline while still drawing the
attention from a consumer. In fact, I try to make everyone
feel as if I’m not just a guy talking about their favorite team.
I’m the guy you want to talk about your team with. With the
increasing numbers of viewers I feel as if I'm getting to
those who have the same thought as I do or they want to
hear what is being said about their team.
“
”
15. REFERENCES
Glavic, Paul. (2015, September 21). Scott Van Pelt Has
ESPN’s Blessing to Experiment With a New ‘SportsCenter’.
https://www.gq.com/story/scott-van-pelt-espn-sportscenter
Gray Television. (2022). Executive Leadership.
https://gray.tv/about#leadership
Redman, Kurtis. (2022) LinkedIn Pro
fi
le.
https://www.linkedin.com/in/kurtis-redman-3bb043164/
recent-activity/shares/
Nexstar Media Group. (1998-2022). EVP
, Digital Corp
Development, Nexstar Digital.
https://www.nexstar.tv/corporate-of
fi
cers/rob-angel/
Feller, Ethan. (2021, March 18). Are network sports
announcers worth the mulit-millions they’re paid? Do they
effect ratings?
https://www.sportsbroadcastjournal.com/are-network-
sports-announcers-worth-the-multi-millions-theyre-paid-
do-they-effect-ratings/
Trotman, Audrine. (Unknown). LinkedIn Pro
fi
le.
https://www.linkedin.com/in/audrine-trotman-ms-
raa-1a44a042/
Brooking, Joseph. (Unknown). LinkedIn Pro
fi
le.
https://www.linkedin.com/in/joseph-brooking-899aa7194/
