In this talk from Red Hat Agile Day 2015, Cory Foy covers the notion of Strategic Play by covering tools like Wardley Maps, Business Model Canvas, Purpose-Based Alignment Model and Product Vision Statement
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Stratgic Play - Doing the Right Thing at the Right Time
1. Doing the Right Thing at the Right Time
Strategic Play
Cory Foy
Director of Corporate Education
The Iron Yard
@cory_foy
foyc@coryfoy.com
https://www.flickr.com/photos/sashaiw/12625143425/
4. Strategy
A high level plan to achieve one
or more goals under conditions
of uncertainty.
https://en.wikipedia.org/wiki/Strategy
5. Foobiotics, Inc.
❖ Builds custom web and mobile
solutions for customers using
Java and Ruby
❖ Doesn’t do maintenance,
generally turns solutions over
to the customer
https://www.flickr.com/photos/opensourceway/6006414578
6.
7. Crowdsourced Weather with IoT
❖ We’ll send people IoT devices
❖ They’ll put them outside and connect to their WiFi
❖ It will send us the weather from their location
❖ ???
❖ Profit!
8. As a customer, I want to have a
device with weather sensors so I
can track the weather
As a customer, I want to connect
my device to my WiFi so it can
send data
As a weather person, I want to be
able to see data from the various
locations so I can track more
accurate data
As a customer, I want to be able to
see a history of weather from my
device so I can track the weather
at my location
Strategy?
12. OODA and Wardley Mapping
Observe
Determine Needs
Create Value Chain
Map
Orient
Challenge if you really need to build it
Update and adjust your map
Decide
Decide Where to attack (then Why)
Methods (How + Approach)
Simple (Break into teams, FIST)
Evaluate (Canvas)
Act
Act! (Get Stuff Done)
Iterate
20. OODA and Wardley Mapping
Observe
Determine Needs
Create Value Chain
Map
Orient
Challenge if you really need to build it
Update and adjust your map
Decide
Decide Where to attack (then Why)
Methods (How + Approach)
Simple (Break into teams, FIST)
Evaluate (Canvas)
Act
Act! (Get Stuff Done)
Iterate
23. MarketDifferentiation
Alignment to Business Purpose
Partner
Parity
Differentiating
Who Cares?
IoT Device
Network
WiFi
Server
Security
Configuration
Communication
Measurement
25. Product Vision Statement
❖ For [target customer]
❖ Who [statement of need]
❖ The [product] is a [product
category] that [key benefit]
❖ Unlike [primary competitive
alternative] our product
[statement of differentiation]
26. Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
1
4
3
2
5
9
7
6
8
27. Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
4
3
2
5
9
7
6
8
28. Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
4
3
History of
Weather
Increased real-
time data points
5
9
7
6
8
29. Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
4
Sell on web site
History of
Weather
Increased real-
time data points
5
9
7
6
8
30. Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
Self-Service
Communities
Sell on web site
History of
Weather
Increased real-
time data points
5
9
7
6
8
31. Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
Self-Service
Communities
Sell on web site
History of
Weather
Increased real-
time data points
Sell Devices
Subscription Services
9
7
6
8
32. Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
Self-Service
Communities
Sell on web site
History of
Weather
Increased real-
time data points
Sell Devices
Subscription Services
9
7
Technologists
Sales
Weather Experts
Analysts
8
33. Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
Self-Service
Communities
Sell on web site
History of
Weather
Increased real-
time data points
Sell Devices
Subscription Services
9
Low Cost IoT
Partners
Analytics
Technologists
Sales
Weather Experts
Analysts
8
34. Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
Self-Service
Communities
Sell on web site
History of
Weather
Increased real-
time data points
Sell Devices
Subscription Services
9
Low Cost IoT
Partners
Analytics
Technologists
Sales
Weather Experts
Analysts
Manufacturers
Weather Service
Communities
35. Key Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Cost Structure Revenue Streams
Business Model Canvas
Home owners
Meteorologists
Self-Service
Communities
Sell on web site
History of
Weather
Increased real-
time data points
Sell Devices
Subscription Services
Value-Driven
Subscription-Based
Low Cost IoT
Partners
Analytics
Technologists
Sales
Weather Experts
Analysts
Manufacturers
Weather Service
Communities
36.
37. Cory Foy
Director of Corporate Education
The Iron Yard
@cory_foy
foyc@coryfoy.com
www.businessmodelgeneration.com/
canvas/bmc
www.informit.com/articles/article.aspx?
p=1384195
blog.gardeviance.org/2015/02/an-
introduction-to-wardley-value-chain.html
blog.coryfoy.com/2014/01/product-vision-
statements-aka-your-elevator-pitch/
Business Model Canvas
Purpose-Based
Alignment Model
Wardley Maps
Product Vision Statements