20 Video Marketing Ideas for Every Skill Level

1. 20 Video Marketing Ideas
for Every Skill Level
>> Beginner
>> Intermediate
>> Advanced
- Create short “thank you” videos from your
team to new customers.
- Film a screencast demo of your product.
- Create an animated GIF of how to perform a
function of your tool.
- Film 15-second testimonials from real
customers and evangelists.
LIVE IDEASPRE-RECORDED IDEAS
- Film extended customer testimonials.
- Create longer product demonstrations and
whiteboard-style instructional videos.
- Do a short introduction of the company, its
mission, and vision.
- Create a full product demo.
- Turn blog posts into short, how-to videos
and summaries.
- Film longer interviews with key members of
the company.
- Shoot live presentations performed by
company members.
- Create videos for each of your calls-to-
action.
- Broadcast from cool industry events you or
your colleagues are attending.
- Use Google Hangouts or Skype as a way to
thank customers on a special occasion (e.g.,
one year of working together.)
- Hold a live Q&A / AMA session with
employees or visitors.
- Live stream a conversation with a thought
leader or influencer who is relevant to your
audience.
- Live stream relevant in-office events to
showcase your company culture.
- Show a live demo with your sales reps and
include an open Q&A.
- Film a live presentation with open Q&A.
- Stream a “day at the office” with a company
executive.