This document discusses overcoming the status quo bias in decision-making. It highlights that (1) the status quo bias is an irrational preference for the current state that affects many decisions, (2) taking action against the status quo by bringing new ideas, networking, and having fun are goals of an upcoming marketing conference, and (3) great companies like Billy Beane's have succeeded by breaking the status quo.

1. JOE TERRY
Chief Executive Officer
WELCOME

2. 60%
16 % Lost
24 % Won
60 % “No Decision”
2

3. YOUR COMPETITION
ISN’T WHO YOU
THINK IT IS.
3

4. Definition of Status Quo
ˈstātəs ˈkwō
a cognitive bias; an irrational preference for the
current state of affairs. A large body of evidence
shows that an irrational preference for the status
quo--a status quo bias--frequently affects human
decision-making.
4

5. I CAN’T THINK -
Our overloaded brains freeze when we have to make decisions.
Science has shown if emotions are shut out of the decision-making process, we’re
likely to overthink a decision and produce worse outcomes. 5

6. MARKETING & SALES
MESSAGING CONFERENCE
Hosted by
CHICAGO
SEPT 18-20
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7. SHIFT HAPPENS
7

8. “We’re predicting the acquisition or
demise of several of the 23 training
companies we cover. In fact, numbers of
training companies, large and small, are
in a bad situation right now. Names
you’d recognize. For many of them, it’s
going to get worse before it gets better
—if it gets better.”
Dave Stein, ES Research
July 21, 2009 8

10. 400
200
100
2010 2011 2012 10

11. BREAKING THE STATUS QUO
“The conductor of an orchestra doesn’t
make a sound… he depends on his
ability to make other people powerful.”
Ben Zander

12. Billy Beane - BREAKING THE STATUS QUO
“You're not solving the
problem. You're not
even looking at the
problem.”
Don't
listen
too
closely
to
those
that
are
emo0onally
a1ached
to
the
status
quo
—
it's
possible
that
they're
part
of
the
problem.

13. GREAT COMPANIES TAKING ACTION
AGAINST THE STATUS QUO
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14. GOALS FOR THE CONFERENCE
Take action against your own Status Quo!
#1
Bring home one new idea
you will take action on
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15. THOSE THAT TOOK ACTION
20% 33% 3X
15

16. GOALS FOR THE CONFERENCE
Take action against your own Status Quo!
#2
Network
16

18. GOALS FOR THE CONFERENCE
Take action against your own Status Quo!
#3
Have fun!
18

19. 19

20. 60%
Definition of Status Quo
ˈstātəs ˈkwō
a cognitive bias; an irrational preference for the
current state of affairs. A large body of evidence
shows that an irrational preference for the
status quo − a status quo bias − frequently affects
human decision-making.
20

21. GOALS FOR THE CONFERENCE
Take action against your own Status Quo!
#1 #2 #3
One new Network Have fun!
idea
21

22. THANK YOU
JOE TERRY
Chief Executive Officer
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