How confident are you that the “story” created by marketing is getting told effectively to your customers in the field? How confident are you that your sales team can deliver your story in a way that maximizes differentiation, deal size, and profitability?

4. # plays in
game
seconds
per play
hrs
execution
per season
preparation
required to win
min of
execution
per game

5. The all-important customer conversation
web
StatusQuoThreatened IdentifyNewNeeds DefineSolution Identify ViableVendors ReviewApproaches MakeDecision
Why Change Why You
contentword of mouth
presales
nurturing
social
marketing
Them
You
No
Decision
sales tools

6. Why Change
No
Decision
StatusQuoThreatened IdentifyNewNeeds DefineSolution Identify ViableVendors ReviewApproaches MakeDecision
Why You
Them
You
HEAR FROM…

7. 7
3 Keys
Ideas to
Execute
Network Have fun!
Conference Goals