The two-day Corporate Startup Summit & Award in Zurich will feature panels, workshops, and presentations on topics related to corporate innovation and startup partnerships. On day one, keynote speaker Professor Solomon Darwin will discuss expanding markets through open innovation. There will also be panels on venture capital partnerships and intrapreneurship. The evening will include the Corporate Startup Award ceremony and an afterparty. Day two will continue with panels on identifying startup opportunities, open innovation, and investing in opportunities. Workshops will focus on topics like business model scalability, creativity techniques, and developing corporate venture ideas. The summit aims to provide insights and networking for establishing innovative corporate-startup collaborations.

1. 27th
& 28th
- November - 2018| Zurich
in collaboration with supportet by

2. AI based Innovation & Startup Business Intelligence
platform for established companies.
w w w . s t a r t u p z o o m . c o

3. 3
Welcometo the 7theditionoftheCorporateStartupSummit&Award!
During two days Experts from more than 10 different countries will
share their experience in corporate innovation on the stage of 5 PANEL
discussions,4BESTPRACTICESLAMSessionsandwithin5uniquetwo-
hourWORKSHOPS.
We are honored to welcome Professor Solomon Darwin, Director, Gar-
wood Center for Corporate Innovation @UC, Berkley-Haas School of
Business as a KEYNOTE speaker. He will open the program with a topic
"ExpandYourMarketsThroughOpenInnovation".
Corporate Startup Award ceremony takes place on 27th November as
of 19:30 at the EventSpace stage. But before that Stefan Schöbi, Head
Engagement @Migros will run the FIRESIDE CHAT with Roger Wü-
thrich-Hasenböhler, Chief Digital Officer @Swisscom discussing the
Swisscom'sinnovation landscape.
The evening will be followed by an Afterparty that this year, as well as
thedinner, ispoweredby Kaspersky LabIncubator.
Wewouldliketoexpressourgratitudeandappreciationtooursponsors,
speakers, partners, team and other supporters that made this exceptio-
naltwo dayspossible.
LukasandTeamCorporateStartupSummit&Award2018
editorial
Agenda............................................................4
Program ..........................................................7
Panels .............................................................8
Facilitated Peer Groups..................................10
Best Practise Slams........................................13
Participant Information.................................16
content
Imprint
EnterpriseUP GmbH
c/o Digital Hub Bonn, Rheinwerkallee 6
53227 Bonn, Germany
info@corporatestartupsummit.com
www.corporatestartupsummit.com
Grafik & Layout | Franziska Ring | www.feinfarben.de
in collaboration with supportet by

4. 4
27th
november // agenda
4
12:30 - 13:00
13:45 - 14:30
15:45 - 18:00
13:15 - 13:45
13:00 - 13:15
15:30 - 15:45
14:30 - 14:45
14:45 - 15:30
Event Space
KEYNOTE: "Expand your markets
through open innovation"
Prof.S.Darwin@UCBerkeley-HaasSchool
ofBusiness,USA
PANEL: "VentureCapital asCatalyst for
Corporate/Startup Partnerships?" byL.
André
ClaudiaBienentreu@AXASchweiz,Olivier
Laplace@SwissPost,StefanKuentz@
SwisscomVentures,ArifHatip@Körber
Digital
BestPracticeSlam
"INTRAPRENEURSHIP"
(detailsonpage13)
Facilitated peer
group
“SCALABILITY
TRICKS:BUSINESS
MODELSCALABI-
LITYMATRIXAND
MORE”
withF.Hofmann@
BMILabs,CH
Facilitated peer
group
“WHYWOULDSTAR-
TUPSWORKWITH
YOU?CRAFTING
YOURPARTNER
BRAND”
withJ.Basset@
Co:CUBED,UK
PANEL "Theevolutionofintrapreneurs-
hip"byL.Strniste|A.Nusselt@SIEMENS
|C.Waldner,DigitalDoer|J.Basset@
Co:CUBED |M.Patz@DBSystel
NetworkingZone
Ice-breaking|T.Hollenhorst@Luman,USA
Basecamp K6 Basecamp K8Command Room
Come Together & Registration
Coffee Break
Coffee Break
Welcome &Opening DAY 1 | L.Strniste
Dinner & Networking powered by Kaspersky Lab Incubator 18:00 - 19:00

5. 27th
november // agenda
5
Event Space Basecamp K6 Basecamp K8Command Room
Afterparty powered by Kaspersky Lab Incubator
CorporateStartupAwardCeremony
Firesidechat"Samesamebutdifferent?
AnoverviewofSwisscom'sinnovation
landscape"
withR.Wüthrich-Hasenböhler@Swisscom
andS.Schöbi@Migros
20:30 - OPEN END
19:30 - 20:30
19:00 - 19:30
28th
november // agenda
10:15 - 11:00
9:00 - 10:00
10:00 - 10:15
11:00 - 11:15
Breakfast & Networking / Facilitated session
byTirzaHollenhorst@Luman,USA
PANEL:"OpenInnovation:​wasteoftimeor
keysuccessfactor?"byS.Schöbi|L.Erickson@
SwissnexSanFrancisco|R.Nutzhorn@Human&-
kind|Dr.K.Mjoen@Trondheimkommune
PANEL:“IdentifyingtherightStar-
tups”byAntonSchilling@Pioneers
Discover,AT|A.Menneking@
DeutscheTelekom|T.Pforr@rdrck |
E.Petrova@GenerationS
Opening DAY 2
Coffee Break

6. 66
28th
november // agenda
11:15 - 12:15
14:00 - 16:00
16:30 - 18:00
13:15 - 14:00
Event Space Basecamp K6 Basecamp K8Command Room
PANEL: “How to identify great oppor-
tunities and invest in them professional-
ly" by D.Ginter @digitalswitzerland | K.
Letzing@KickstartAccelerator|Dr.P.Griss@
ZühlkeVenturesAG|A.Iten@SIXGroup|T.de
Kerros@RicoLab
Networking zone
Open floor and networking
Best PracticeSalm "Corporate
Startup Engagement"
(details on p.14)
Best PracticeSlam "Incubation
&Acceleration"
(details on p.15)
Facilitated peer
group
“NEUROSCIENCE
METHODOLOGY
FORCREATIVITY
BOOST”
withKatjaSamara@
NTNUAccel,Norway
Facilitated peer
group
«STRATEGICSUS-
TAININGINNOVATI-
ONANDBEYOND»
withP.Miserez@
evitive,CH
Facilitated peer
group
“YOURNEXTCORPO-
RATEVENTUREIDEA,
IN2HOURS”
withT. VanHalewyck
@bundl,Belgium
BestPracticeSlam"InnovationInsights"
(detailsonp.11)
Key-learningsconsolidation+Wrap-Up
Lunch Break
12:15 - 13:15
16:00 - 16:30

7. 7
27th
november // keynote // eventspace
1345
- 1415
// Expand your markets
through open innovation |
Prof. Solomon Darwin, Director, Center
for corporate innovation @UC Berkley-
HaasSchoolofBusiness
“The world’s largest untapped market, yet undiscovered, is ripe for
harvest offering an immense opportunity for large firms and star-
tups to build scalable and sustainable business models while sol-
ving socio-economic problems worldwide. This untapped market
is unsaturated and offer first-mover advantage to those firms that
are willing to explore, experiment and disrupt their legacy indust-
ries - but this requires new business models and frameworks. Your
firm’s strategies and business models are bound to fail unless they
are rooted in moral values that demonstrate genuine care and con-
cern to solve the pain points of the world’s underserved majority.
This approach will establish a sustainable customer base for large
firms and startups to work together to expand their enterprises
through creation of new markets, products and services - but this
requiresOpen Innovation administered by benevolent leadership” –
Solomon Darwin
1900
- 1930
// Fireside chat: Same
same but different? An overview
on Swisscom’s innovation landsca-
pe|
Roger Wüthrich- Hasenböhler, CDO @
Swisscom | Stefan Schöbi , Head En-
gagement @Migros
The 4th Corporate Startup Award puts Intrapreneurs from around
Europe and their initiatives in te spotlight. The best of them will be
awarded in 4 categories.
Jury:
B.Seiler, Head of Economic Development @City ofZürich
K Letzing, Program & FinTeck Lead @KickstartAccelerator
D.Ginter,Senior DirevtorCorporate Enablement @digitalswitzerland
L.Strniste, Founder @CorporateStartupSummit

8. 88
27th
november // panels // eventspace
1545
- 1800
// Venture capital as cata-
lystforCorp./Startuppartnerships?
Different speeds, culture, perspectives: part-
nerships between startups and corporations
are often a rollercoaster ride. Does Corpora-
te Venture Capital (CVC) help to bridge these
gaps and increase success rates of partnerships? Lukas André of
Redstone is discussing with distinguished panelists from Swisscom
Ventures (Stefan Kuentz),Swiss Post (Olivier Laplace),AXA (Claudia
Bienentreu), and Körber Digital (Arif Hatip) the motivation why cor-
porates build portfolios of startup investments and to what extent
suchCVC activities help to facilitate corporate/startup partnerships.
1445
- 1530
// The evolution of intra-
preneurship
The principles of intrapreneurships are one
of the drivers of the transformation of estab-
lished organisation structures. Lukas Strniste
(Corporate Startup Summit / EnterpriseUP) is
discussingwithexcellentpanelistsfromDeutscheBahn(MatthiasPatz
/The Most Impactful Intrapreneur 2017),Siemens (Alex Nusselt), Intra-
preneuring (ChristopherWaldner) andCO:CUBED (Jeremy Basset) the
reasons for implementing intrapreneurship, what the prevailing hurd-
les depending on the maturity of company are and how to overcome
them.
Moderator: Lukas
Strniste
Alex Nusselt
@Siemens, DE
Christopher Waldner
Digital Doer, DE
Mattias Patz
@DB Systel, DE
Jeremy Basset
Co:Cubed, UK
Moderator: Lukas
Andre
Claudia Bienentreu
@AXA Switzerland, CH
OlivierLaplace
@Swisspost,CH
Arif Hatip
@Körber Digital, CH
Stefan Kuentz
@Swisscom Ventures, CH

9. 9
28th
november // panels
1115
- 1215
// Eventspace
Howtoidentifygreatopportunities
andinvestinthemprofessionally
Understanding where to find and how to re-
cognize great opportunities inside and outsi-
de your organisation, is the crucial first step to
choosing the right strategy and capturing their value systematically.
Daniel Ginter of digitalswitzerland is discussing with distinguished
panelists Andreas Iten (Head Corporate Ventures SIX and F10), Pa-
trick Griss (Executive Partner Zühlke Ventures), Tatjana de Kerros
(Head Venturing RicoLab) and Katka Letzing (Lead at Kickstart Ac-
celerator) their unique perspectives on how to turn opportunities
into value.
1015
- 1100
// Eventspace
"Open Innovation: waste of time
or key success factor?"
1015
- 1100
// Command Room
"Identifying the right Startup"
Moderator: Stefan
Schöbi @MIGROS, CH
Moderator: Anton
Schilling @Pioneers
Discover, Austria
LauraErickson@Swiss-
nexSanFrancisco,USA
AxelMenneking
@Dt.Telekom,DE
Rasmus Nutzhorn@
Human&kind, CA
T.Pforr
@rdrck, CH
Dr. KristianMjoen@
Trondheimkommu-
ne,Norway
E.Petrova
@GenerationS, Rus
Moderator: Daniel
Ginter @digitalswit-
zerland, CH
Tatjana de Kerros
@RicoLab, CH
Katka Letzing
@Kickstart Accelerator, CH
Dr.PatrickGriss
@ZühlkeVentures,CH
Andreas Iten
@SIX, CH

10. 1010
Scalability tricks: Business mo-
del scalability matrix and more|
Felix Hofmann, CEO @BMI Lab AG,
CH | 120min
Theparticipantswilllearnwhatisimportanttodesignbusinessmodelsthat
scale.Theworkshopconsistsofaninputpresentationonscalability–giving
examplesanddiscussingconcepts.Itislaterfollowedbya90minutesinter-
activesession.Here,theparticipantswilldevelopnewbusinessideas,select
theoneswiththemostgrowthpotentialanddetailthoseideasinthemost
scalableform.
NEUROscience methodology for creati-
vityBOOST|KatjaSamara,HeadofPartner
InnovationProgramandBusinessDeveloper@
NTNUAccel,Norway |120min
During the workshop participants learn how are our brains wired and how
to take advantage of our brains architecture.We will test methods that can
boostyourorganization`screativity,learningandthinkingskills.
facilitated peer groups // 27th
nov
Whywouldstartupsworkwithyou?
Crafting your partner brand|
Jeremy Basset CEO @CO:CUBED, UK |
120min
As a large corporate, it's vital you're working
with the world's best startups - but why would they work for you? In
this intensive, insightful and fun workshop, founder of the Unilever
Foundry and nowCEO ofCo:cubed,Jeremy Basset will work with you
to help you craft and articulate your corporate's 'partner brand', hel-
ping you define the "what, why and how" for startup collaboration.
Strategic Sustaining: Innovation
and Beyond|PascalMiserez,SeniorPart-
ner@evitive,CH|120min
Innovation Practitioners, Senior Leaders and (Cor-
porate)VentureCapitalistswilldiscussthemajorflawshighlightedbyevitive's
lateststudyonCorporateInnovationandexplorewaystoaddressthemeffec-
tively.Issuescoveredrangefromorchestratinginnovationtoinnovationgover-
nance,incentivesystemsandfinancing.Thesessionconcludeswithaselection
ofprovenpracticerecommendationfromevitive.
Your next corporate venture idea,
in 2 hours|ThomasVanHalewyck,foun-
dingpartner@bundl,Belgium|120min
In a 2h workshop, we will go from scratch to your
next corporate startup idea. We will let you deepdive in the latest market
trends,teachyouhowtoapplythesetoyourcorecorporateassets,andfinal-
lytoturntheseintonewvaluepropositionsforyournextcorporatestartup.
// 28th
nov

11. 11
Facilitated session | Tirza Hollen-
horst @Luman, USA
Establishing psychological safety and trust
amongst the conference community. A soci-
al game to discover hidden resources in the
community. Consolidate, clarify and celebrate.
best practice slam
"innovation insights"
Do’s and don’ts in Corporate Inno-
vation |VartanMinasyan,HeadofInves-
tment&Innovation@KasperskyLab,RUS
Corporations and innovation managers are
being surrounded by many tools, ecosystem partners and consul-
tants. We will share where you can rely on your connections and
outsource some work and what you better do yourself, based on
Kaspersky experience.
Mi Casa es su Casa – Co-Creation
as the future of digital product
development | Denis Danielyan,
Co-founder @ gravity & storm , CH,DE
Working closely in collaborative teams offers a new way of solving
developmental challenges and services in a sustaining and durable
manner. Instead of the classic approach, in which the success of a
project depends on single interactions between clients and service
providers, the goal of Co- Creation is to team up for a fixed period
in order to learn from each other and maximize the outcome. In the
long run, this results in self-sufficiency and empowerment for the
customer and highly satisfying project results.
breakfast & networking
28th
nov | 900
- 1000
Fresh coffee and
soft drinks are
served throug-
hout the Summit
at the event-
space under the
Command room.

12. 1212
Without Kaspersky Lab
Business Incubator
you:
With Kaspersky Lab
Business Incubator
you:
Need to look for investment Source idea-stage financing
Face unexpected risks Minimize risks
Fail to outline priorities with
hundreds of tasks to do
Focus on the important things
Work hard to get your first clients
Get quick access to the global
market
Go through hell to hire the right
people Build your dream team
Begin your journey with us
Who we are
Kaspersky Lab Incubator – a development zone for corporate innovation.
Kaspersky Lab has founded an incubator to gather teams or independent
developers who have breakthrough ideas, prototypes, or MVPs in the field of
cybersecurity.
Email us at incubator@kaspersky.com, and let’s make the world a safer place
together!
About Kaspersky Lab
Kaspersky Lab is a global cybersecurity company that has been operating
in the market for over 20 years. Over 400 million users are protected by
Kaspersky Lab technologies. Learn more at www.kaspersky.com.
Let’s build
the future
together
www.kaspersky.com/incubator

13. 13
27th
november // best practice slam: intraprenourship // Command room
How to flourish Intrapreneurship
– three key success factors" | Roland
Keller,HeadofInnovationCulture@SwissPost
One of Swiss Posts key asset are its emplo-
yees. One key Swiss Posts success factor is
innovation. The combination of the two we call intrapreneurship.
Therefore intrapreneurship is crucial toSwiss Post. Do you have em-
ployees with intrapreneurial skills? Do you allow them to use these
skills? Do you have tools and methods for intrapreneurs in place? In
this session some of Swiss Posts measures to foster intrapreneurs-
hip the will be presented and learnings will be shared.
Moving beyond process and goals
in corporate entrepreneurship |
Steffen Raetzer, Innovation Catalyst &
Entrepreneur, CH
Three out of four decision makers believe that innovation is a top 3
priority for their organisation.Yet, only one out of five, believes their
business has an advantage in innovation. Based on an on-going rese-
arch project, this session proposes very practical ways to unlock higher
levels of innovative power, grit and passion in intrapreneurs and inno-
vators.
Pioniergeist at it’s best: how we
foster intrapreneurship @ inno-
gy - A case study" | Thomas Hart-
man @str84wd Products and Sebastian
Hopp, Director of opportunities @innogy, DE
Takeastepbehindthescenesoftheinnovationpro-
gram from Germany's most transformative energy
company: goals, approach, success stories, failures
andpitfallsofourjourney.
Whatthrivesintrapreneurshipinthe
corporates? | RajRagupathy,Intrapreneur
@HARMANInternational,Denmark
Howcanintrapreneurshiprightlyflourishandcrea-
tevalueforanorganization?Leveragingfromversatileintrapreneurshipout-
look,Rajshalldeliberateuponthecontext,attributes,cultureandvaluesthat
corporatescanenabletoestablishasuccessfulintrapreneurshipecosystem.
No Bla, Just Do - Turn Employees Into
Intrapreneurs With Swisscom Kickbox|
DavidHengartner,HeadofIntrapreneurship&
InnovationLabManager@Swisscom,CH
Threeyearsago,SwisscompilotedtheAdobeKickboxprocessanddevelopedit
intoa„ready-to-use“SaaS-solutionforbottom-upintrapreneurship.Thetalkwill
cover the lessons learned during the adaption forSwisscom, selected intrapre-
neurshipprojects,effective“guerillamarketing”tactics,aswellasshowinghow
companiescanlaunchtheirownKickboxprograminaveryleanway.

14. 14
28th
november // best practice slam: Corporate Startup engagement //
command room
Leading the next industrial revo-
lution through global startup en-
gagement | Torsten Kolid, Co-Founder
&CEO@YouNoodle,Inc.USA|Jean-Luc
Beylat VP Global Innovation Ecosystem
partnership @Nokia Bells Lab, France
NokiaOpenInnovationChallengeseekstoen-
gage startups around the world in developing
the next industrial revolution. A partnership
between Nokia Bell Labs and San Francisco-based YouNoodle, we
will walk through how to cost-effectively engage startup founders
in a scalable way.
Boosting passion for innovati-
on and new business at Bosch |
Dr. André Hedler, Vice President
“Home of Innovation and Start-ups” @
Bosch Automotive Electronics, DE
Can you imagine being an intrapreneur within a tech giant full of
130 years incredible history? After many years of experience we
know the little secrets and pitfalls on how to innovate and to create
market leaders. We spark enthusiasm for new things and embrace
change, we lead Bosch.
HowtomakeaLionfly|KaiKunze,Foun-
der and CEO @LINGS, powered by Generali
and | Pietro Carnevale, Director of Strategy
andInnovation@GeneraliSwitzerland,CH
Success and survival guide of a corporate startup
acting as an innovation-virus inside the corporate
immunesystem.PietroandKaiwillshareinsightson
both the startup and the corporate experience and
lessonslearned...sofar.
Increasingthesuccessrateofdeveloping
startup-corporate partnerships by a
structuredprogramtobuildandvalida-
teajointvaluestory|Kors van Wyngaar-
den,MedicalOfficer@PhilipsHealthWorks,NL
Based on extensive experience in engaging with startups in 12 weeks pro-
grams Philips HealthWorks is continuously tweaking their approach to in-
creasethevalueofsustainablepartnershipsbetweenPhilipsandHealthcare
startups. Kors will share how HealthWorks uses a structured approach, sta-
keholder and ecosystem engagements to help startups increase their own
valueand,inparallel,tobuildandvalidatethepartnershipvaluestory.

15. 15
28th
november // best practice slam: incubation & acceleration //
Command room
Purpose Driven Innovation at the
Siemens Intrapreneurs Bootcamp
| Dr.BettinaMaisch,SeniorKeyExpertindus-
trialDesignThinking@Siemens,DE
Corporate innovation needs entrepreneurial
spirit in order to be sustainably successful. Bringing ideas to life is a
marathon not a sprint – even in our agile work environment. Corpo-
rate entrepreneurs needs a strong inner motivation in order to stay
engaged, facing the odds and not giving up. The Siemens Intrapre-
neurs Bootcamp is focusing providing a platform where corporate
entrepreneurs focusing on topics what matters to themselves and
connect these to what matters to Siemens and its customers.
Transforming Corporate Incu-
bators: case of hub:raum| AxelMen-
neking,VPStartupIncubationandVenturing@
Telekom,DE
The number of corporate programs has dra-
matically increased during the last years. However, large parts of
their value propositions like co-working space and investment fun-
ding have been commoditized. Learn how hubraum has further de-
veloped its approach and positioning towards the internal stakehol-
ders as well to the startup eco-system.
Innovation via Incubator and Acce-
lerator - Does it really work? Insights
from reality | Holger Greif, Partner and
Head of Digital Transformation @PwC
Switzerland,CH
Companiesarefacedwith"Digitalization","Disruption","Startupsattacking
their value proposition" and many many other buzzwords.Their answer to
theInnovationchallengeisviaIncubatorsandAcceleratorformats,building
theirInnovationCenterandbuildingownteams.Holgerwillgiveinsightsinto
"reality"-whatdoesworkandwheretocompaniesplay"Innovationtheatre"
Helping global corporations to
make use of Russian innovations:
the Skolkovo approach| Kirill Kaem,
SeniorVPforInnovations@SkolkovoFoundati-
onandKiraBlong,MedicalDirectorforRussia
andEurasia@AstraZeneca,Rus
Kirill Kaem will share the foundation’s appro-
ach to advancing all the key areas of innova-
tive development, and explain in detail how
Skolkovo works with global corporations. The foundation’s experts
have screened 15,000 tech projects during the process of selecting
Skolkovo’s 1,800 resident startups. Kira Blong will offer insight into
these partnerships from the point of view of a major corporation on
an example of AstraZeneca pharmaceutical company.

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