Corporate Startup Summit Best Practice Slam 20.10.16

1. Company Building als Königsweg?
Corporate Startup Summit 2016

2. Source: Baghai, Coley and White Version 1-1 | Slide© 2016 itheca Group | Confidential 2
Baghai, Coley & White's Three Horizons of Growth
time
sales/profit
Horizon 1
Horizon 2
Horizon 3
Mature Business
Existing business models:
Efficiency innovation
Emerging Business
New opportunities via
business model innovation
Viable Options
New/ potentially disruptive
business models
Focus Executing to defend, extend, and
increase profitability of existing
businesses ≠
Resourcing initiatives to build new
businesses
≠
Uncovering options for future op-
portunities and placing bets on
selected options
Output Annual planning and forecasting;
detailed plans for growth through
adjacencies
Business building strategies, in-
vestment budget, detailed busi-
ness plans for new ventures
Decisions to explore: initial pro-
ject plan, project milestones
increasinguncertainty

3. Source: Nagji, B., & Tuff, G. (2012). Harvard Business Review Version 1-1 | Slide© 2016 itheca Group | Confidential 3
Nagji and Tuff’s Innovation Ambition Framework
increasing uncertainty
increasinguncertainty

4. Corporate's «Next Generation» Challenges
Business Models Leadership & Culture Ownership & Governance
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Approach #1: Intrapreneurship
Funding
Talents
Strategic fit
Corporate slack Ownership & Governance
Rivalry
Entrepreneurial culture Corporate assets
Ideas

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Approach #2: Incubation & Acceleration Programs
Ownership & Governance
Entrepreneurial culture
Reach & Selection
Strategic fit
Talents
Domain focus
Impact Pace

7. Beyond Corporate Innovation: Venture Builders
Venture Flipper
Venture Builder
Company Builder
Company-led  Mint Digital, Sidekick Studios
Operator-led  JustAddRed, Elepath, studio.vc, eFounders
Investor-led  betaworks, Obvious Ventures, Hard Valuable Fun HVF, Forward Partner, Blenheim Chalcot
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8. The Solution: Company Building «as a Service»
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Company Building «as a Service»
Combining Strengths
New
Business
Corporate
Company Builder
Investor

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Company Building «as a Service»
Combining Strengths
Corporate
Market AccessExperienceBase Knowledge
Client AccessBase Technologies
Base Products
Base Services
Brand
Reputation
Ownership
Funding
Support Services
Sales & Distribution
Partner Network
Base Assets
Infrastructure
New
Business
Culture
Products
Value Propositions
Services
Business Models
Profit
Distribution
Entrepreneurship
Exit Scenarios
Sites
Markets
Clients
Identity
Vision & Mission
Staff
PurposeCommunication
Marketing
Sales
Partner Network
Research & Development
genuine digital
service-oriented
global design & reach
Assets
Knowledge
Technology
Infrastructure
Revenue Models
Brand
Reputation
LeadershipOperational Model
Organizational Model
local adaption
customer-centric
Investor FundingExit Scenarios
Company
Builder
LeadershipPartner Network
Talent Access
Entrepreneurship
Purpose
Technology
Assets
Client Access
Support Services
Reputation
Infrastructure
Seed & Growth
Knowledge Tools & Methodologies Market Access

11. Pascal A. Miserez
Senior Partner & CEO
> itheca Group
> Badenerstrasse 21, CH-8004 Zürich
> vox +4161 385 3838 > fax +4161 383 0100
> mob +4179 3204123 > @ithecaGroup
> www.itheca.com > pascal.miserez@itheca.com
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