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Designing Intrapreneurship Program 
with Gamified Startup Toolkit
Adoption Risk
Disruption Risk
Accumulation Risk
Why Startups fail?
Startups fail.
Scale too early.
Winners change direction.
The No.1 reason for startup failure = premature scaling
The Startup Genome Project
The Pivot
Searching, not Planning
If there is a reason to startup success, its focus.
Alistair Croll, Lean Analytics
1. Create scalable concept
2. Prioritize Actions
3. Measure what matters
Ideation Application Learning
3 x 5
Things you can do Things you focus on
Create scalable concept
Prioritize Actions
Measure what matters
3 x 5
5 Sources of Growth
OfferingsRoles SegmentsUsecases Funnels
Roles
Roles Usecases
Roles SegmentsUsecases
OfferingsRoles SegmentsUsecases
Offering for Travelers
Offering for Travelers
Offering for Hosts
Offering for Hosts
Offering for Hosts
OfferingsRoles SegmentsUsecases Funnels
The Web Funnel by Steve Blank
Customer / User
Profile
Attention &
Acquisition
Solution & Customer
Experience
Growth
Engine
ACTIVATIONATTENTION RETENTION REVENUES REFERRAL
Create scalable concept
Prioritize Actions
3 x 5
5 Stages of Growth
EMPATHY HAPPINESS VIRALITY EFFICIENCY SCALE
EMPATHY
Sketching
Wireframing
Visual Design
Clickable Prototypes
Interview Board
test resonance in interviews
31 Points and
more
EMPATHY HAPPINESS
2. Sign Up
1. gamifiedstartup.com
Co-Creators Acquisition
Build the MVP & Test Happiness
EMPATHY HAPPINESS VIRALITY
Build Viral Features
EMPATHY HAPPINESS VIRALITY EFFICIENCY
Optimize your offerings
Offerings for Travelers
Offerings for Hosts
Optimize the usage flows
Example: Host Acquisition
Objections Handling
Legal Policies
EMPATHY HAPPINESS VIRALITY EFFICIENCY SCALE
The GamePlan
VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS
GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership
ACTIVITIES: 1. Understand the problem
2. Solution Concept
3. Reaction Testing
1.Minimum viable product
2. Test „happiness“
3. Iterate MVP
1.Viral Features
2. Automate processes
3. Increase virality
1.Optimize Pricing
2. Segmented Offers
3. Optimize Delivery
1. Scale the channels
2. Build ecosystem
3. Go global
Create scalable concept
Prioritize Actions
Measure what matters
3 x 5
5 Metrics of Growth
Concept
Interview
ScoreAdjust
Concept
Learning
EMPATHY
Interview Board
test resonance in interviews
31 Points and
more
Concept
Interview
ScoreAdjust
Concept
MVP
Net Promoter
Score
Adjust
MVP
Learning
EMPATHY HAPPINESS
http://www.netpromotersystem.com/about/measuring-your-net-promoter-score
Promoter Neutral Detractor
Concept
Interview
ScoreAdjust
Concept
MVP
Net Promoter
Score
Adjust
MVP
Viral
Features
Viral
Coefficient
Adjust
Viral Features
Learning
EMPATHY HAPPINESS VIRALITY
Concept
Interview
ScoreAdjust
Concept
MVP
Net Promoter
Score
Adjust
MVP
Viral
Features
Viral
Coefficient
Adjust
Viral Features
Business
Model
Customer
Lifetime Value
Adjust Business
Model
Learning
EMPATHY HAPPINESS VIRALITY EFFICIENCY
Channels
Customer
Acquisition
Costs
Adjust
Channels
Execution
SCALE
The GameScore
VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS
GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership
ACTIVITIES: 1. Understand Problem
2. Develop Solution
3. Reaction Testing
1.Minimum viable product
2. Test „happiness“
3. Iterate on MVP
1.Viral Features
2. Automate Processes
3. Increase Virality
1.Optimize Pricing
2. Segmented Offers
3. Optimize Delivery
1. Scale Channels
2. Build Ecosystem
3. Go Global
METRICS: Interview Score Net Promoter Score Viral Coefficient &
Cycle Time
Customer Lifetime
Value
Customer Acquisition
Costs
The Acceleration Program Board
Gamified Startup
Recommended tools.
gamifiedstartup.com
www.founderscope.de

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Designing intrapreneurship program with gamified startup toolkit