Corporate Startup Summit 2014 // 03.12.2014 Frankfurt, Deutschland Dr. Henning Trill (Bayer), Christian Beinke (Dark Horse Innovation) - Innovationskultur im Konzern verankern Dr. Henning Trill und Christian Beinke erläutern anhand eines konkreten Projektbeispiels wie innerhalb der eher traditionellen Konzernstrukturen bei Bayer Schritt für Schritt eine interne Innovationskultur aufgebaut wurde und zeigen dabei auf, welche Prozesse, Tools und Methoden Corporates in Ihren Unternehmen adaptieren können.

1. December3rd 2014
Bayer Business ConsultingCorporate Startup SummitFrankfurt
HenningTrill
DARK HORSE INNOVATIONCHRISTIAN BEINKE
December3rd 2014
Bayer Business Consulting –December 2014

2. KOMPLEXITÄT

3. KOMPLEXITÄT
GESTERN

4. KOMPLEXITÄT
HEUTE

6. NEUE TOUCHPOINTS

7. DER NUTZER HAT EINE STIMME

8. MULTIOPTIONEN
NEUE DIGITALE
TOUCHPOINTS
RÜCKKOPPLUNG
DES NUTZERS

10. INNOVATIV
VS.EFFIZIENZ

11. SICHERHEIT
!
UNSICHERHEIT

12. ARBEITSKULTUR
ERGEBNISSE
METHODEN

13. ARBEITSKULTUR
ERGEBNISSE
METHODEN
STRUKTUREN

15. HOW TO?

16. Bayer Business Consulting – December 2014
… do it in a company with 110.000 + employees in
Human & Animal Health, Plant Health and Material Science

17. Bayer Business Consulting – December 2014
Shanghai
Morristown
Pittsburgh
Beijing
Berlin
Leverkusen
Sao Paolo
 160+ Employees
 46 % Women
21%
53%
4%
9%
BBS, other
BHC
13%
BCS
BMS
BAG
By leveraging the highly diverse team and global team of
Bayer Business Consulting!
 19 Nations
 7 Offices
 3 Industries
Backgrounds
Clients
1 BHC Bayer HealthCare, BCS Bayer Crop Science, BMS Bayer Material Science, BAG Bayer AG (holding), BBS Bayer Business Services GmbH
Offices
12%
IT, Math,
Phys
Others
Engineer.
12%
Chem./
Bio.
20%
Multiple
studies
15%
Business
Admin.
37%

18. Bayer Business Consulting –December 2014
For us, Design Thinking is one lever to drive a more innovative and entrepreneurial culture
Induce innovation culture
Find better solutions for our clients
Be more customer oriented
Deliver better projects
Drive entrepreneurial thinking

19. Bayer Business Consulting –December 2014
We introduced Design Thinking to the whole consulting teamat our annual cross regional summit (BC Camp)

20. Bayer Business Consulting –December 2014
Followed by a Design Thinking Week, which was a great experience for early adopters to get deeper into the topic

21. Bayer Business Consulting –December 2014DT Training
2014
2015
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Activity
DT Academy
DT Trainings
DT Playbook
DT Toolbox
CAMP
Colloquium
DT Room
We built the implementation of this cultural change six core elements and a structured roadmapDT RoomDT Toolbox & PlaybookDT CampDT Team/ AcademyDT Roadmap

22. Bayer Business Consulting –December 2014
Now, we have used the approach very successfully in various projectsProduct DevelopmentProcess improvementsProject Scoping

23. Bayer Business Consulting –December 2014
Business Consulting also supported Bayer in two key initiatives to link Bayer HealthCare to the startup community
The Bayer CoLaboratorin Berlin
Thewww.grants4apps.comAccelerator
NewapplicationsfromDec 1st#G4A
www.colaborator.berlin.bayer.com
5 Biotech startups for three years
5 Heath-IT Startups for three months

24. Bayer Business Consulting –December 2014
May
Jan
Apr
Mar
Sep
Aug
Jul
Jun
Feb
Activity
Implementation Preparation
Concept Development
Analysis Phase
Scoping (pre-) Phase
Rollout Phase/ 1stPilot
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Activity
Rollout Phase/ 1stPilot
Prototype Preparation
Concept Development
Analysis Phase
Scoping (pre-) Phase
TodayTomorrow?
Next steps: Are we looking at a completely new way to runconsulting projects?

25. REGELN BRECHEN IST DER ERSTE SCHRITT DER INNOVTION

26. DANKE.
beinke@thedarkhorse.de
www.thedarkhorse.de
www.design-thinking.org
Facebook.com/thedarkhorse.de
henning.trill@bayer.comwww.bayer.com
www.bayerbusinessconsulting.com