Brant Cooper - How to become lean corporate entrepreneur
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Corporate Startup Summit 19.10.16
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Brant Cooper - How to become lean corporate entrepreneur
- 4. customers are more agile than we are…
- 5. our systems and structures are based upon the industrial age
- 7. © Moves the Needle All rights reserved ENTERPRISE INNOVATION MAP CULTURAL TRANSFORMATION CONTINUOUS IMPROVEMENT INCREMENTAL INNOVATION BREAKTHROUGH INNOVATION PRODUCT FEATURES MARKETING STRATEGY TACTICS BUSINESS MODEL EFFICIENCY BACKOFFICE SERVICE NEW TECH/PRODUCTS, EXISTING MARKETS NEW MARKETS, EXISTING PRODUCTS NEW GO-TO-MARKET NEW INTERNAL SERVICES INVENTION NEW PRODUCT, NEW MARKET NEW BUSINESS MODELS CULTURAL TRANSFORMATION CORE CULTURE CHANGE MANAGEMENT GOVERNANCE LEADERSHIP M&A / VENTURE CAPITAL whose job is “innovation”?
- 8. Discover, create and deliver NEW VALUE.
- 9. the challenge is not so much about breakthrough innovation… as it’s about innovating the business itself.
- 10. © Moves the Needle All rights reserved ENTERPRISE INNOVATION MAP CULTURAL TRANSFORMATION CONTINUOUS IMPROVEMENT INCREMENTAL INNOVATION BREAKTHROUGH INNOVATION PRODUCT FEATURES MARKETING STRATEGY TACTICS BUSINESS MODEL EFFICIENCY BACKOFFICE SERVICE NEW TECH/PRODUCTS, EXISTING MARKETS NEW MARKETS, EXISTING PRODUCTS NEW GO-TO-MARKET NEW INTERNAL SERVICES INVENTION NEW PRODUCT, NEW MARKET NEW BUSINESS MODELS CULTURAL TRANSFORMATION CORE CULTURE CHANGE MANAGEMENT GOVERNANCE LEADERSHIP M&A / VENTURE CAPITAL Everyone has a customer
- 12. SEARCHEXECUTE On the known In the unknown Measure tasks Measure impact
- 13. © Moves the Needle All rights reserved WHAT IS LEAN? LEAN: Elimination of waste in producing value (Customer, problem, solution known) LEAN INNOVATION: Elimination of waste in discovering new value (Customer, problem, solution unknown)
- 14. © Moves the Needle All rights reserved LEAN INNOVATION
- 15. © Moves the Needle All rights reserved 3 E’s OF LEAN INNOVATION E Understanding our customers deeply; their pains, passions and desires. Developing insights. EMPATHY E Translating insights into action. Reducing risks through assumption testing. EXPERIMENTATION E Making decisions quickly based on insights and actual customer behavior. EVIDENCE
- 16. LEAN INNOVATION IN PRACTICE © Moves the Needle All rights reserved
- 17. VALUE STREAM DISCOVERY PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE Startups • Don’t know what value to create • For whom • Or steps to execute Hypothesize • Customer Behavior • Business Activity • How to measure
- 18. VALUE STREAM DISCOVERY PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE “Growth is what happens between bottlenecks.”
- 19. VALUE STREAM DASHBOARD PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE 150 15 5 3 3 2 1 behavior metric Landing Page Download Req proposal Sign contract Do pre-work Sign up again Referral activity Keynotes Content LinkedIn Webinar Referrals Sales email Sales call Reference Collateral Send proposal Negotiation Onsite visit Kickoff call Pre-work doc High touch Impact bootcamp Accelerator Coaching Impact Co-create case study Lead Magnet Tools Case Studies
- 20. © Moves the Needle All rights reserved LEAN INNOVATION LEADERSHIP Equip people with the skills and mindset to act like entrepreneurs. EDUCATE Build the systems and mechanisms that support employees’ entrepreneurial action. ENABLE Transform the culture so the discovery and creation of new value is business-as-usual. EMPOWER
- 21. © Moves the Needle All rights reserved educate • Standardized curriculum • Abilities assessments • Identifying cultural barriers • Entrepreneurial toolkit
- 22. © Moves the Needle All rights reserved enable • Operational support • Experiment infrastructure • Incentives framework • Idea pipeline management
- 23. © Moves the Needle All rights reserved empower • Communications • “Creating space” • Mentor vs Manage
- 24. © Moves the Needle All rights reserved CREATING INNOVATION CULTURE HERO’S JOURNEY Run 1st Experiment Little Support Small Impact Business Revolts Big Impact Cultural Transformation Let Down
- 25. © Moves the Needle All rights reserved common obstacles • Where do I start? • Resistant culture • YOU CAN’T DO THAT! • No time! No resources! No $! • Fear of failure • “Not my job”
- 26. © Moves the Needle All rights reserved overcoming obstacles • Can’t overcome obstacles until you run into them • Form a team, run an experiment • Invite operations to participate • Preach investment as insurance • Fail small, to not fail big • Pitch evidence, not ideas
- 27. © Moves the Needle All rights reserved Creating Innovation Culture • Common language that starts from the top • Leverage those that already do it • Everyone gets entrepreneurial spirit • Leadership walks the talk • Apply Value Stream to the change • Start small, think big • It’s fun!
- 28. © Moves the Needle All rights reserved An organization's ability to learn, and translate insight into action rapidly, is the ultimate competitive advantage. LEAN INTO CHANGE