No Bla, Just Do - Turn Employees Into Intrapreneurs With Swisscom Kickbox by David Hengartner, Head of Intrapreneurship (Swisscom Kickbox) & Innovation Lab Manager Three years ago, Swisscom piloted the Adobe Kickbox process and developed it into a „ready-to-use“ SaaS-solution for bottom-up intrapreneurship. The talk will cover the lessons learned during the adaption for Swisscom, selected intrapreneurship projects, effective “guerilla marketing” tactics, as well as showing how companies can launch their own Kickbox program in a very lean way.

1. SWISSCOM KICKBOX: HOW WE TURN OUR EMPLOYEES INTO INTRAPRENEURS

3. INTRAPRENEURSHIP
works.

5. Swisscom Kickbox created
400 CEO’s within Swisscom

6. 400+ Ideas / 60+ Pilot-Projects / 10 Implementations

8. Berlin trip -> bsp. für element bluebox à paar fotos von berlin,
manu präsi
Thingdust.com (spin-off): LoRa-Sensors to
optimize office/facility management

9. Swisscomat (business line): 24/7
vending machines for gadgets

10. Lean Translation (business line/joint venture):
Machine-Translation-as-a-Service with partner

11. Autonomi (spin-off candidate): In-house
self-case monitoring for elderly people

12. VicoTV (business line): Mobile-first
TV-App from and for millennials

13. Noow (spin-off): Blockchain for
digital art & app on Swisscom TV

14. HOW EXACTLY CAN YOU FIND AND FORSTER THE RIGHT IDEAS AND INTRAPRENEURS?

17. = TRANSFORMATION
Make your employees fit for the digital age!
= IMPACT
Create the next disruptive business case!

19. BUT 3 YEARS AGO IT WAS ME AND THE BOX…

20. Idea Pilot Scale
How everything started…

21. Validate
RedBox
100+ ideas per year
20% for 2 months
(Swisscom: 400+)
The Swisscom Kickbox Process: adapted & further developed

22. Kickbox Team 22

24. 20%-time beside job during 2 months,
Google-approach with a concrete idea

25. Up to CHF 1‘000.- RedBox budget:
no controls or strings attached!

26. KickBook: The «Moleskine» for Innovators

27. -Package

29. 100+
EXPERTEN
Mindset: „The Entrepreneur knows who to ask“

31. Validate
RedBox
100+ ideas per year
20% for 2 months
(Swisscom: 400+)
85-90% drop-outs went through a «Lean MBA» and return
transformed and inspired back to their daily jobs*
*PhD study with Imperial College since 1.5 years in-progress to prove this.
The Swisscom Kickbox Process: adapted & further developed

32. Swisscom Kickbox Certificate: Symbol of
appreciation with signature of our CPO

33. PhD studies with Imperial College, ETH Zurich & HSG,
to validate cultural transformation of Swisscom Kickbox

34. PilotValidate
RedBox
100+ ideas per year
20% for 2 months
(Swisscom: 400+)
BlueBox
10-15 pilots per year
20% for 4-6 months
(Swisscom: 60+)
85-90% drop-outs went through a «Lean MBA» and return
transformed and inspired back to their daily jobs*
*PhD study with Imperial College since 1.5 years in-progress to prove this.
The Swisscom Kickbox Process: adapted & further developed

35. Donnerstag, 29. November 2018 Kickbox Team 35
FYI so wird bewertetIntrinsic motivated champions
that go the “extra mile”

36. Pilot ImplementValidate
RedBox
100+ ideas per year
20% for 2 months
(Swisscom: 400+)
BlueBox
10-15 pilots per year
20% for 4-6 months
(Swisscom: 60+)
GoldBox
2-3 projects per year
100% internal/spinoff
(Swisscom: 10)
85-90% drop-outs went through a «Lean MBA» and return
transformed and inspired back to their daily jobs*
*PhD study with Imperial College since 1.5 years in-progress to prove this.
The Swisscom Kickbox Process: adapted & further developed

37. Digital Plattform: managable, visible & measurable

39. I LOVE my job
Tom Rieder
Head of Sponsoring & Live Marketing
Swisscom AG

40. I’ve fallen in LOVE with KICKBOX
Tom Rieder
Founder & Managing Partner
dloop AG

41. the most easy & secure way
to display, trade and collect digital art.

43. INTRAPRENEURSHIP
you & us.

44. How can I identify the right innovators?
How can I measure innovation?
Where/how can I find great ideas?
What is innovation for the business?
How can I drive innovation and not just talk about it?
Which are the „right“ innovation
models and methods?
How can I create a hands-on startup
mentality within my organization?
How can I leverage the innovation
potential of my employees?
How do make innovation visible? How can I manage innovation?
How knows 3 of these challenges? Raise your hands!

46. We piloted our materials with interested companies

47. Cross-corporate workshop to co-creation 4th iteration of the process

48. Jan 2016 Jun 2016 Dec 2016 Jun 2017 Q1 2019

49. Getkickbox.com PlatformWhitelabel Kickbox Peer Community

50. Get the slides:
http://bit.ly/CSS2019

51. Start with Kickbox according to your needs, goals & budget – get the optimal one-time implementation training
PRICING OF THE KICKBOX PROGRAM
BASIC
50 Kickboxes*
All STARTER package features included
Project funnel overview & management
People overview & management
Services & idea campaigns
Admin dashboard
Notification & tag logic
BASIC TRAINING
All STARTER TRAINING modules included
Additional:
how to use the platform I services for
kickboxers I campaigns
CHF 6’000.- per month
(CHF 60’000.- per year)
Basic
STARTER
20 Kickboxes*
Customized Kickbox
Company landing page & marketing templates
Submit ideas form
Admin to manage ideas
Automated e-mail coaching
Peer community
CHF 3’000.- per month
(CHF 30’000.- per year)
CHF 9’000.- (incl. 24h individual coaching)
Basic
STARTER TRAINING
How to start best I management support I
stakeholder management I internal marketing
I configure your Kickbox I coaching of
Kickboxer I how to organise pitch events I …
CHF 7’000.- (incl. 16h individual coaching)
Basic
Trusted RedBox Coaches
Hand-over, mid-term & final pitch (3x 1 hour)
CHF 990.- (excl. travel expenses)
Basic
*ADDITIONAL KICKBOXES
Get more Kickboxes in your look'n'feel, if needed
CHF 4’950.- (50 Kickboxes)

52. Together we can build an open innovation ecosystem that thrives!
FROM INTRAPRENEURSHIP TO OPEN INNOVATION
We believe in open innovation! Join us if you do so as well!!
In todays fast changing world, it’s on us – new generation inno-managers – to open up and make use of the ecosystem (co-innovation, startups, investors, …)
Enable intrapreneurship
and corporate innovation
with the Kickbox
program!
Make innovation service
providers accessible over
the online marketplace on
the Kickbox platform
Connect startup’s and
corporates by onboarding
startup programs and
spaces (starting 2020)
Onboard university talents
as crucial resources
forcorporate inno-projects
and startups (starting 2019)
Attract venture capitalists
and angels to invest in
corporate spin-offs and
startups (starting 2021)
Enable cross-company
innovation through the
open online platform and
Kickbox peer community
We strive to build the #1
innovation ecosystem!
Be part and help us
shape the way
innovation is done
tomorrow…