A Short Guide On How To Get A Following

1. A Short
Guide On
How To Get
A Following

2. You will often hear me speak of becoming a Niche
Celebrity. This is where people know you as the go­
to person in your industry.
At the beginning of your journey into the
entrepreneurial world this may seem like a daunting
concept.
How are you going to become a Niche Celebrity
when you don’t even have a business yet?
And if you have just started your business how can
you become a Niche Celebrity quickly?
The Quick Answer:
First you need to stand for one thing and one thing only.
I say to my clients imagine you were standing on
Speakers Corner in Hyde Park, what would you
preach about…? If this is in line with your business
(which I would hope it is, as passion is key in
business) then you know the one thing you want to
get known for:

3. It is the one thing that you can speak about for hours
It is the one thing that you are talented at
It is the one thing that people need help with
For example: if I were to stand on Speakers Corner I
would preach (speak) about how life is too short to be
building someone else’s dreams and why you must
make following your passions your full time job. I
am soooo passionate about this, I am pretty darn hot
at helping people achieve this, and I know that people
will pay me to help them. Their pain is big enough,
and I have the solution.
So it’s clear what I want to be known for.
Secondly, once you are clear, you need to be visible
in a way that people know what you stand for, and
know that you are there for them.
So here is a quick outline of how to get known as a
Niche Celebrity:

4. Choose a Niche to be known in. You cannot be jack­
of­all­ trades, you have to be known to help one
particular niche of people. To start with you need to
know the 3 dominant pains that your services can help
your ideal client overcome. Once you know this you
can drill down on whom you want to serve.
You need to know how to articulate what you do and
for whom. You may have heard this referred to as a
Marketing Message or a Pitch. But to give you a quick
idea it needs to easily describe what you do in the
language of a 7 year old… no jargon, just plain and
simple English.
You must brand yourself and your business. These
are two different things, although they will cross over.
You cannot underestimate the power of having you as
the go­to person. Your business will have its own
branding, but in the end people buy people. Don’t
ever think otherwise. We buy Apple products for
Steve Jobs and his vision, and Virgin for the delightful
Richard Branson and his ability to provide excellent
customer service (although Virgin Broadband is not
always in my good books).

5. You have to have a great product/service for people to
buy. This weekend I ate at Aqua in the Shard. I went
expecting great food, spectacular views and amazing
customer service. I received poor food, spectacular
views and shoddy customer service. I paid a huge price
for poor value. If I had had great value I would have
been happy to pay a fair price. The product and service
was not great, and because of this I will not become
part of their tribe (following).
When you want to be a Niche Celebrity, and be the
go­to person/business you have to make sure you
provide HUGE value. Until you have a great product or
service make it your mission to keep working on what
you do to make it better.
Blog like there is no tomorrow. What better way is
there to spread the word than to put pen to paper and
share your thoughts? If you want to get known for
something blog 4 times a week. If you can share your
thoughts and knowledge regularly people will start to
speak about what you do. Seth Godin is famous for
his daily marketing blog.

6. Market your great product/service consistently.
Depending on how long you have been on my list,
you will have had an email from me on a Thursday,
at 6:30am like clockwork. I keep in touch at least
once a week. (More if the next intake of my program
is about to close, which it is on the 5th February!)
You will also see more of me if we are connected on
LinkedIn, Twitter or Facebook as I am very
consistent there too.To get a following you have to
make sure people know you are there, so once you
are clear on who you serve you have to start to build
your tribe.The more present and visible you are on
social media, the more speaking gigs you do – the
more people you share your message with, the
more you will get a following. And you can do this
without even having a website built (although I
would suggest that a website is something you
should have built pretty darn quickly).
Sometimes there are less than 300 words written, but
he has a massive following because he is consistent
and shares his views. He stands for something.

7. Blog like there is no tomorrow. What better way is
there to spread the word than to put pen to paper and
share your thoughts? If you want to get known for
something blog 4 times a week. If you can share your
thoughts and knowledge regularly people will start to
speak about what you do. Seth Godin is famous for
his daily marketing blog. Sometimes there are less
than 300 words written, but he has a massive
following because he is consistent and shares his
views. He stands for something.
Do not sit on the fence. If you sit on a picket fence
trying not to upset anyone, people will walk on by
and not see you. Like I said before, you MUST stand
for something, or you will be overlooked.
If you really want to make a difference to your life and
the world, then you have to be your number one fan,
and shout about yourself more than anyone else. You
may annoy the ‘wotsits’ out of some people, but you
will certainly start to create a tribe and get a following.
Those who resonate with you will love you. You will
learn to ignore the rest.

8. Stand for something
Choose a group of people you wish to help
Clearly articulate how you help them
Brand yourself and your business
Have a great product/service
Market consistently
Blog so people see you as an expert
Do not sit on the fence
Be your number one fan
I would love to hear what you want to be known
for, and who you want to help. Even if your idea is
just that, an idea, do share it with me… I love to
follow people who want to be more and do more.
Have a great week folks… and for those who know
that there is no other choice than to start making
following your passion your full time job, I
suggest you get in touch quickly…