2. IDAS
IDAS are a local charity based in York
and North Yorkshire providing a wide
range of services to women, men and
children who are involved in a
relationship which includes domestic
violence. It’s a small local charity which
is popular in York for those who are
needing help. They are trying to raise
awareness on the fact that domestic
abuse isn't all about the violent side of a
relationship, it includes far more things
such as controlling behavior, constant
criticism, threats and other physiological
behavior that is all about controlling
your life.
3. This is showing two posters that both link in together, one
represents an unhealthy relationship, where as the other one
represents what a relationship should be about. They’ve both
been designed to link In together to inform people that they
deserve one way, which is the nice way.
The heartbroken poster represents the fact that even though
you may be in love, the relationship is always going to be
broken as there is never any repairing things such as a heart
as once its split, there's never enough making up that could
possibly be an excuse for the behaviour taking place.
Including such a huge crack in the first poster is a good
representation for a barrier, because it’s a barrier between
choosing to stick with the bad behaviour, or stepping over it
onto the other side, which is where the second poster comes
in, the second poster shows a full heart with no crack
showing, so that’s the victim stepping over that crack and
healing the heart by asking for help and allowing someone to
help them leave the abuser and overcome the damage that
the abuser has left within the victim.
I think both posters are simple and eye catching, instantly
catching the eyes attention. The bright colours immediately
divert your eye to words written inside the heart which is good
because then you notice all of the other writing around the
poster and it makes you want to read on to find out what
exactly the poster is about. The colours give the poster a
boost of happiness and a positive attitude, representing that
they are there to guide you and help you regarding what a
healthy relationship is. The colours are relating to the fact that
as much as you may be in love and that you’ve set your mind
to the fact you can deal with the harsh words, that you
shouldn’t have to put up with it. This charity are there to
support you and to help you get out of an abusive
relationship.
4. I personally think the change of font for each individual word
makes it stand out more and gives the words their own
independence and boots their meaning even more. The
reason for this is because I believe each individual word
stands out even more looking slightly different to the rest of
them because it means you take more time to read each one
and think about what each word means and the impact it has
on someone’s life.
That also is the same for using different colours for different
words, however some words do have the same colour but link
in to be the same thing but in different ways its put across.
For example the words controlling and pressuring link
because the abuser is controlling the victim and pressuring
them in to changing themselves. Even though the colours and
fonts are bright and colourful, the way the words come across
still have a really large impact on the readers. Each word is
straight to the point and blunt, so I believe putting into the
heart and being blunt makes the readers think more because
they want to reassure themselves that their partner isn’t like
that, but when they realise they are, they want to be able to
say that their partner fits into the second heart, so I believe it
gives that push to the readers/ victims because they want to
be able to describe their partner as been considerate and
respectful towards them.
You don’t’ deserve this is a really blunt tag line and really
stands off the page as it’s a dark colour been used on a bright
and colourful poster, so it brings that darkness onto the page
and brings the reader back to reality that not everything is
bright and colourful in the relationship and that needs to
change. However with that sentence been so dark it catches
your attention which leads your eyes to read the small print
on the poster.
5. I personally think that the idea of using a broken heart
filled with words is a really good idea, however a good
idea to use for a logo so that when people see it they
think of my campaign. With my campaign id use it
however id have it to be slightly darker with colours so
that I don’t give that false representation that everything
is bright and colourful, because the situation is horrible
and it isn't easy getting away from such a manipulative
relationship. I would include the words domestic
violence in the logo, however I would change the colour
purple as that’s the colour that is associated with
domestic violence, so using a dark purple means that it
will still fit with the dark theme, but will be enough of a
change for the words to stand out.
I think this poster would be more successful if there
were perhaps slightly a bit more information on it, for
example a few statistics of women that have been in a
relationship with constant criticism but have managed to
leave due to this charities help, it gives the audience that
boost of confidence that people are successful in getting
away and that you can count on this organisation to get
you away and support you.
6. This is a screenshot of the
IDAS website which has plenty
of links to different pages to find
out information. As you can see
I hovered over one of the links
and it brings down even more
links to different pages for you
to be able to see what their
history is as well as the
services they offer. Everything
such as numbers, courses and
information helplines are
included on this website, as
well as a definition of what
domestic violence is.
The internet is used at every
single second of the day by
millions of people and having a
website is a must have
necessity for organisations,
especially for ones such as
these about such a sensitive
and serious issue as domestic
violence.
This website is simple and everything can be seen and read clearly, however the only problem with this website is that it isn’t inviting
and doesn’t have any link colour wise or even style wise to domestic violence. I think for when I do a website I would include things
that would link in and have more of a feminine and personal touch to make people feel comfortable and welcome when looking at the
website. The colours and the tone of the website is really bland and nothing stands out off the page. Its meant to be about making
people aware, changing women’s attitudes on that domestic violence shouldn’t be stood for. Everything important is meant to stand
out off the page and I don’t feel that this website has anything interesting looking about it, the same with the size of the writing, the
images included etc. I just think that if a website was going to be created on such a bad issue, then things should stand out off the
page as soon as the website open’s. For example that been an image of a women who is been shouted at or statistics of women who
put up with things such as controlling behavior and the amount that have escaped from that lifestyle.
7. This poster is showing the writing on the woman’s face because she is
suffering from domestic abuse, however its not through violence- its
through words. Domestic abuse has so many different forms of ‘abuse’,
its not all just about violence which is why I think this poster is a great
example and a good way of showing how thousands of people suffer
from abuse every day, even if they aren’t been abused through violence.
The writing on the face is the perfect way to show how the abuse is
taking place, because this is her way of showing the pain she goes
through 24/7, without physically been able to show it on her face, through
bruises or cuts for example. This idea is really clever and really
inspirational as it’s a unique way of showing forms of domestic abuse,
she has a plain look on her face and the only way you are able to fully
understand is if you read between the lines, which in this sense is literally
reading between the lines on her face and reading each sentence that is
written to understand the purpose of the poster and the reasoning behind
the creation of it. Using an ink pen is a way of showing that its now
leaked into her skin, there is now way she is going to forget it as its now
a permanent reminder through her veins, which is why the reasoning for
the poster links in well with the name of the group, victim support as they
are supporting you through your tough times, not trying to erase it.
The colour of this poster fits in well with the reasoning behind it because
there are mixes between light and dark. Using her hair to shape the
poster is a good idea because it makes the background go dark and the
writing on her face stands out against her pale skin because of the deep
tone of her hair to shape her face and shape the way the writing flows
across the face. I personally think something like this works really well
with getting across to people as it adds a more personal touch with the
actual handwriting been included instead of typing it out on the computer
and editing It onto her face.
The tone of the poster fits well with cause and isn't trying to sugar coat
anything and make anything easier for anyone. Its showing the audience
exactly what happens in an abusive relationship and the look of the
models face fits well as she is putting on a brave face.
8. This is a screenshot of the website for the
charity refuge. This charity is about helping
women and children who suffer from domestic
violence. This means that their campaigns and
the colours and vocabulary that will have been
used will be very feminine and calming, so
that it is inviting for the victims who are
wanting help. This is something that is really
important because you want the women and
children to feel comfortable and welcome to
view the website, so using calming colours
and words is something that needs lots of
thought and effort put into it. The website is
simple in the way it sticks with one style and
doesn’t change the colours throughout on
different pages. The words are easily read on
the white background and that’s something
that’s important because the eyes aren’t
distracted and will only be focusing on the
words on the page.
As you can see I have clicked on one of the
links which then brings up so many different
links to pages created, so I'm showing just
how well the website is set out and makes
everything much simpler to find.
For example on the screenshot its showing all of the campaigns that this charity have created and put out there, so that you can go back and
have a look at the campaigns and see the different ways that this charity have reached out to the victims. For my website I would want to create
something this simple and appealing, as well as organised so that my target audience feel comfortable enough to visit the website and feel safe
with the charity.
Everything is displayed at the top that is needed and appears there on every page. This includes the helpline number which is in a bold and big
font, which is easily seen. It also includes the variety of different social media pages they have included which then will broaden the different
ways that the charity can target people, because thousands of people use a variety of different sites such as Facebook and twitter. So using
something that is popular allows the charity to put their work out there so that they have more chance of reaching their target audience, especially
teenagers and young adults.
9. This poster is designed and includes two charities on the
bottom that are both about supporting women and children.
The bold font used for all the writing is eye catching and really
stands out on the page which is something that is needed for
a poster. It instantly catches your eye and all links in together
so that you read on thing first and instantly want to read on.
Its not something that includes too much information which is
good because it gets straight to the point and doesn’t put
people off from reading it due to having too much heavy
vocabulary. The way that they’ve put ‘call us.’ with the full stop
really makes it punchy and snappy which makes you want to
listen to them, so the charity including such a strong attitude
really will be put across well because the audience will believe
that they have to put a stop to it and accept help from the
many charities out there.
I really think that this poster will be successful due to the
modern edge that has been included in the design. Its
designed and will be successful with a younger target
audience because it includes a bright and bold design and
isn’t too serious in the way its been designed. Having the dots
on the background makes the speech bubble stand out well
which then catches the eye.
The use of white and pink links in with both refuge and
women’s aid charities because they both have a colour
scheme of pink, used to lighten the mood and put the
feminine touch on the issue. The colours used brightens up
the poster and puts a positive attitude on it so that it doesn’t
bring people down. The use of dark against white at the
bottom of the page makes the helpline number stand off the
page well which Is the most important thing because you want
the victims to ring in so the number needs to be the boldest
thing on the page, which it is and its easily linked with the
tagline because the speech bubble has a line at the bottom
which points straight at the number, so its all linked in well
together.
10. This poster is slightly different and includes much more
information that the rest of the posters that refuge have
designed. But this one is designed to be about the warning
signs of domestic violence in a relationship, so the attitude
and tone of this poster will be deeper and more serious
than the rest.
The tag line of the poster is put in a bold font with a vibrant
pink colour so that it stands out off the page well, which it
should because it’s a serious piece of information. Its telling
you that two women a week escape domestic violence,
which links in with the information because its telling you
that every week two women are killed, which is their
escape from it all. So you shouldn’t ignore the warning
signs and you wont end up like them women that did.
The font used for the large pieces of information is very
simple and easily read, but I personally don’t think that
posters should have large amounts of writing on because it
doesn’t appeal to people and that’s mainly because they
don’t want something that goes on, they want to see
something short and snappy. So I think this poster would
have been better with the image and just the tagline, as
well as the writing at the bottom about not ignoring the
warning signs. The image used at the top links in well with
what the poster is all about and I think it’s a good image to
use because it really hits the heart and make you think
about how you don’t want to be one of those women lied
down like that. If they were to do something like this again I
think they should just include the most important warning
signs and shorten it down, that way more it will appeal to
the target audience more.
