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February 4th - 14.00 - 17.00 
Service 
Mastery 
Day 
www.servicemasteryday.com
2 Service Mastery Day 2015 
Service Mastery Day - 2015 
February 4th - 14.00 - 17.00 
Number one speaker 
on Customer Service 
n Lean Six Sigma within Service Excellence 
Organizations are on a shift to a more customer-centric approach, in a strive to 
reach Service Excellence. It is no longer acceptable to satisfy a customer; rather, it 
has become business critical to delight them in order to gain a competitive edge. 
It is necessary to instill a mentality of Service Excellence across the organization. 
Join this highly entertaining workshop from renowned service excellence expert 
Chris Daffy on how organizations can build a reputation for service excellence and 
use service strategically to increase customer loyalty, improve employee morale 
and boost sales and profits. Chris focuses on easy to understand ideas and practical 
advice based on experience, research and common sense. His presentations are 
humorous, entertaining, energetic and inspirational and are always packed with 
simple concepts and techniques that are of immediate value to all people in any 
type of business. 
n What you’ll learn: 
• Building a reputation for service excellence 
• Use service strategically to increase customer loyalty 
• Improve employee morale 
• Customer service techniques to create business growth 
• Create a Lean Six Sigma approach to reach Service Excellence 
Chris Daffy 
n Who should attend? 
• Top executives wanting to understand the most appropriate strategic role of services in their organization 
• Managers responsible for implementing services initiatives and tasked with contributing new and profitable revenue 
• Everyone who touches the customer! 
Powerful Presenter 
Chris Daffy is one of the UK’s best-known customer service fanatics. Following a career as an engineer, salesman, marketer, 
business manager and serial entrepreneur, he has spent the last 20 years focussing on helping organisations understand how 
the latest customer service techniques are used to create business growth, customer loyalty, differentiation and sustainable 
competitive advantage. 
He is a Companion of The Institute of Customer Service and founder of The Marketing Group, The Feedback Factory, The 
Academy of Service Excellence and The Leadership Forum. He has also worked with Manchester Business School and The 
Institute of Customer Service to organise and host UK, European and American Study Tours of Service Excellence. 
His first book, ‘Once a Customer - Always a Customer’ was first published in October 1996. There have since been nine more 
print runs including ones for India and America. It is one of the UK’s top selling books on the subject of customer service and 
is used as a training reference book by many of his customers.
Service Mastery Day 2015 3 
Join us - Today 
Seminar only ticket 490 EUR 
(excluding tax) 
• Seminar 14.oo-17.00 
• Networking cocktail 
+ 
Schedule: 
13:40 Registration 
14:00 Lean Six Sigma within 
Service Excellence 
17:00 Networking Cocktail 
+ 
3 Easy ways 
to register: 
Phone: 
+46 8 651 10 90 
Email: 
registration@copperberg.com 
Website: 
www.servicemasteryday.com 
Registration Fees 
Exclusive VIP ticket (limited to 30 seats): 690 euro 
(excluding tax) 
• Seminar 14.oo-17.00 
• Networking cocktail 
• Exclusive 3 course dinner banquet with Chris Daffy 
• VIP-seating 
• Photoshoot with Chris & book signature 
One of Stockholms premier business hotels, we have selected this 
beautiful venue for its’ proximity to the airport and its outstanding 
facilities just 15 minutes from Arlanda Airport and 20 minutes 
from central Stockholm. 
Scandic Infra City has been awarded the Travellers’ Choice 2013 by Trip 
Advisor in the category Top 25 hotels in Sweden. With a restaurant built 
around the largest indoor tropical garden in Scandinavia, excellent gym 
and swimming facilities, we are sure you will be impressed and enjoy your stay. 
n Accomodation at Scandic Infra City 
We have negotiated a special rate for the rooms for all attendees at Infra City: 
Single room 1.473 SEK per day 
n Book your hotel room: 
Use this link: www.scandichotels.com and fill in your details and your bookingcode BCOO040215 
to secure your reservation. 
Phone: +46 8 517 344 77 
n Conference Logistics: 
Infra City has a fixed price with Taxi 020 from Arlanda Airport of 260 SEK for 1 to 4 persons, or 390 
SEK for 5 to 8 persons. 
Call 020 20 20 20 and mention Infra City fixed price journey to the 
operator. 
Website: www.taxi020.se 
Venue Address 
Kanalvägen 10, 
Upplands Väsby 
Sweden 
Phone: +46 8 517 344 00 
Fax: +46 8 517 344 11 
E-mail: infracity@scandichotels.com 
website: 
www.scandichotels.se/Hotels/Sverige/Stockholm/Scandic-Infra-City/ 
TERMS & CONDITIONS 
+ 
Your booking is binding. You may substitute a delegate at any time. Please note that substitutions are not permitted unless approved by the 
organizers. For all cancellations (without an approved substituted delegate) received in writing more than 5 business days prior to the event and, 
a €120 (+VAT) administrative fee will be charged and a credit voucher for the remaining amount will be issued. Credit vouchers may be used at 
any Midfield Media conference within one year of issuance. For cancellations less than 5 business days prior to the event, the full amount of the 
delegate pass is non-refundable. Full payment is due 10 days upon invoice and no later than 5 business days prior to the event. Delegates that 
have NOT submitted payment prior to the event will not be admitted to the event. Admittance is then only granted upon approval of credit card 
payment directly onsite.
Copperberg 
Lützengatan 2, 
115 20 Stockholm, Sweden 
Phone: +46 8 650 02 70 
Fax: +46 8 441 07 93 
Email: info@copperberg.com 
www.copperberg.com 
© 2014 Copperberg. All rights reserved. 
For more information, email info@copperberg.com or visit www.copperberg.com. 
a 
event

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Service Mastery Day with Chris Daffy

  • 1. February 4th - 14.00 - 17.00 Service Mastery Day www.servicemasteryday.com
  • 2. 2 Service Mastery Day 2015 Service Mastery Day - 2015 February 4th - 14.00 - 17.00 Number one speaker on Customer Service n Lean Six Sigma within Service Excellence Organizations are on a shift to a more customer-centric approach, in a strive to reach Service Excellence. It is no longer acceptable to satisfy a customer; rather, it has become business critical to delight them in order to gain a competitive edge. It is necessary to instill a mentality of Service Excellence across the organization. Join this highly entertaining workshop from renowned service excellence expert Chris Daffy on how organizations can build a reputation for service excellence and use service strategically to increase customer loyalty, improve employee morale and boost sales and profits. Chris focuses on easy to understand ideas and practical advice based on experience, research and common sense. His presentations are humorous, entertaining, energetic and inspirational and are always packed with simple concepts and techniques that are of immediate value to all people in any type of business. n What you’ll learn: • Building a reputation for service excellence • Use service strategically to increase customer loyalty • Improve employee morale • Customer service techniques to create business growth • Create a Lean Six Sigma approach to reach Service Excellence Chris Daffy n Who should attend? • Top executives wanting to understand the most appropriate strategic role of services in their organization • Managers responsible for implementing services initiatives and tasked with contributing new and profitable revenue • Everyone who touches the customer! Powerful Presenter Chris Daffy is one of the UK’s best-known customer service fanatics. Following a career as an engineer, salesman, marketer, business manager and serial entrepreneur, he has spent the last 20 years focussing on helping organisations understand how the latest customer service techniques are used to create business growth, customer loyalty, differentiation and sustainable competitive advantage. He is a Companion of The Institute of Customer Service and founder of The Marketing Group, The Feedback Factory, The Academy of Service Excellence and The Leadership Forum. He has also worked with Manchester Business School and The Institute of Customer Service to organise and host UK, European and American Study Tours of Service Excellence. His first book, ‘Once a Customer - Always a Customer’ was first published in October 1996. There have since been nine more print runs including ones for India and America. It is one of the UK’s top selling books on the subject of customer service and is used as a training reference book by many of his customers.
  • 3. Service Mastery Day 2015 3 Join us - Today Seminar only ticket 490 EUR (excluding tax) • Seminar 14.oo-17.00 • Networking cocktail + Schedule: 13:40 Registration 14:00 Lean Six Sigma within Service Excellence 17:00 Networking Cocktail + 3 Easy ways to register: Phone: +46 8 651 10 90 Email: registration@copperberg.com Website: www.servicemasteryday.com Registration Fees Exclusive VIP ticket (limited to 30 seats): 690 euro (excluding tax) • Seminar 14.oo-17.00 • Networking cocktail • Exclusive 3 course dinner banquet with Chris Daffy • VIP-seating • Photoshoot with Chris & book signature One of Stockholms premier business hotels, we have selected this beautiful venue for its’ proximity to the airport and its outstanding facilities just 15 minutes from Arlanda Airport and 20 minutes from central Stockholm. Scandic Infra City has been awarded the Travellers’ Choice 2013 by Trip Advisor in the category Top 25 hotels in Sweden. With a restaurant built around the largest indoor tropical garden in Scandinavia, excellent gym and swimming facilities, we are sure you will be impressed and enjoy your stay. n Accomodation at Scandic Infra City We have negotiated a special rate for the rooms for all attendees at Infra City: Single room 1.473 SEK per day n Book your hotel room: Use this link: www.scandichotels.com and fill in your details and your bookingcode BCOO040215 to secure your reservation. Phone: +46 8 517 344 77 n Conference Logistics: Infra City has a fixed price with Taxi 020 from Arlanda Airport of 260 SEK for 1 to 4 persons, or 390 SEK for 5 to 8 persons. Call 020 20 20 20 and mention Infra City fixed price journey to the operator. Website: www.taxi020.se Venue Address Kanalvägen 10, Upplands Väsby Sweden Phone: +46 8 517 344 00 Fax: +46 8 517 344 11 E-mail: infracity@scandichotels.com website: www.scandichotels.se/Hotels/Sverige/Stockholm/Scandic-Infra-City/ TERMS & CONDITIONS + Your booking is binding. You may substitute a delegate at any time. Please note that substitutions are not permitted unless approved by the organizers. For all cancellations (without an approved substituted delegate) received in writing more than 5 business days prior to the event and, a €120 (+VAT) administrative fee will be charged and a credit voucher for the remaining amount will be issued. Credit vouchers may be used at any Midfield Media conference within one year of issuance. For cancellations less than 5 business days prior to the event, the full amount of the delegate pass is non-refundable. Full payment is due 10 days upon invoice and no later than 5 business days prior to the event. Delegates that have NOT submitted payment prior to the event will not be admitted to the event. Admittance is then only granted upon approval of credit card payment directly onsite.
  • 4. Copperberg Lützengatan 2, 115 20 Stockholm, Sweden Phone: +46 8 650 02 70 Fax: +46 8 441 07 93 Email: info@copperberg.com www.copperberg.com © 2014 Copperberg. All rights reserved. For more information, email info@copperberg.com or visit www.copperberg.com. a event