Collaborating with Micro-influencers has become one of the biggest trends in marketing over the past few years. The key to successful marketing is achieving high levels of engagement with your market. Through the use of Micro-influencers, we're now able to tap into niche, highly motivated audiences. How are travel brands working with these niche internet stars? Where have they seen the most success? Learn how some of the top travel PR agencies and brands are working with micro-influencers through our presenters: Sasha Chou - Director of Marketing at UAP Media Justin Vallejo - VP at Finn Partners Paolo Lunardi - Social Media Coordinator at Switzerland Tourism