SlideShare uma empresa Scribd logo
1 de 32
Baixar para ler offline
Page 1
www.conversionista.se   2011-05-24
 Worked with Conversion
  since 2006
    – Under Conversionista brand
      since sedan 2010
 3 Employees
 E-commerce 1/3 of the
  projects
 The rest
   – B2B Lead generation
   – B2C Lead generation
   – Gaming
 Internationally acclaimed
  speaker and blogger




                                                     Page 2
                          www.conversionista.se   2011-05-24
3,72%


                            Page 3
 www.conversionista.se   2011-05-24
Scoll – No croll?                     Call to action?



Images?



     Buttons?                                    Size?
                            Colour(s)?


                                                              Page 4
                 www.conversionista.se                     2011-05-24
Page 5

2011-05-24
Page 6
www.conversionista.se   2011-05-24
Page 8

2011-05-24
Page 9
www.conversionista.se   2011-05-24

                      
    
    




                                   Page 10
    www.conversionista.se       2011-05-24
Competition?
      Personas?



                                                    Motivators?



  Where did the
                                             Fears & doubts?
visitor come from?


                                                               Page 11
                     www.conversionista.se                 2011-05-24
Page 12
www.conversionista.se   2011-05-24
Page 13
www.conversionista.se   2011-05-24
Tools




                                   Page 14
        www.conversionista.se   2011-05-24

                           
                        
                        




                                   Page 15
www.conversionista.se           2011-05-24
Page 16

2011-05-24
Bounce rate

   26,5%              77 007                    Unique visitors



                      56 639              Engaged visitors
   Add to cart rate

            5,5%                          Visits with
                       3 111             ”Add to cart”          Cart Abandonment
    View cart rate                                              rate
          75,7%                     Visits with
                       2 357       ”View cart”
                                                                88,9%
Conversion rate       GA funnel report                       Cart Completion rate
0,45%                     346     Purchases                  11,1%

                                                                              Page 17
                           www.conversionista.se                           2011-05-24
Page 18
www.conversionista.se   2011-05-24
Page 19
www.conversionista.se   2011-05-24
Page 20
www.conversionista.se   2011-05-24
We deliver hypothesis on a level that fits
the Client’s needs and organization:
   1. Written – as a report
   2. Conceptual layouts / Mockups/Wireframes
   3. Finalized grapical design ready for
      coding/implementations
   4. Coded implementeed pages ready for test




                                                   Page 21
                      www.conversionista.se     2011-05-24
We conduct testing on a level that fits the
Client’s needs and organization
   1.   Test design
   2.   Testing tool selection
   3.   Validate technical feasibility
   4.   Implement test in test tool
   5.   Deploy and follow up test
   6.   Report test results



                                                    Page 22
                         www.conversionista.se   2011-05-24
Page 23

2011-05-24
Page 24
www.conversionista.se   2011-05-24
Matkasse = klar fem i, inte fem över

                                                   + Färdiga recept
                                                         + nyttig mat
                                                          + spara tid
                                                      - släpa kassar
                                                  = Färdig matkasse


                                    När kan vi
                                                              Postnummer   Sök
                                    leverera till dig?

    Familjematkassen                         Sommarkasse

                   690 kr/st                                  690 kr/st
                                                                 Beställ
                      Beställ
                                                                Se menyn            Page 25
                            www.conversionista.se
         Nyttig och hälsosam mat             Specialkasse för sommaren.          2011-05-24
Matkasse = klar fem i, inte fem över

                                                    + Färdiga recept
                                                          + nyttig mat
                                                           + spara tid
                                                       - släpa kassar
                                                   = Färdig matkasse

    Nästa leverans till ditt område i Sollentuna                Onsdag
    Välj kasse & hitta leveranstid som passar dig                13/11

    Familjematkassen                          Sommarkasse

                    690 kr/st                                  690 kr/st
                                                                  Beställ
                       Beställ
                                                                 Se menyn      Page 26
                             www.conversionista.se
          Nyttig och hälsosam mat             Specialkasse för sommaren.    2011-05-24
Page 27
www.conversionista.se   2011-05-24
Page 28
www.conversionista.se   2011-05-24
Page 29

2011-05-24
Page 30

2011-05-24
Page 31

2011-05-24
 We want to ensure that the client can become a
  top-notch ”E-Business optimizer” for the long term.
 We support with:
   1.   Technology decisions
   2.   Organizational design
   3.   Training
   4.   Competence development



                                                           Page 32
                    www.conversionista.se               2011-05-24
 Overview of productified services




                                               Page 33
                    www.conversionista.se   2011-05-24

Mais conteúdo relacionado

Mais de Conversionista

Så får du kunderna att klicka på Köp
Så får du kunderna att klicka på KöpSå får du kunderna att klicka på Köp
Så får du kunderna att klicka på KöpConversionista
 
Unleash the power of A/B testing - Sitecore summit
Unleash the power of A/B testing  -  Sitecore summitUnleash the power of A/B testing  -  Sitecore summit
Unleash the power of A/B testing - Sitecore summitConversionista
 
Conversion happens in the brain of the customer, not in Google Analytics - Si...
Conversion happens in the brain of the customer, not in Google Analytics - Si...Conversion happens in the brain of the customer, not in Google Analytics - Si...
Conversion happens in the brain of the customer, not in Google Analytics - Si...Conversionista
 
Konvertering sker i besökarens hjärna, inte i analytics (Konferens - (inter...
Konvertering sker i besökarens hjärna, inte i analytics (Konferens - (inter...Konvertering sker i besökarens hjärna, inte i analytics (Konferens - (inter...
Konvertering sker i besökarens hjärna, inte i analytics (Konferens - (inter...Conversionista
 
The Optimisation Grand Unified Theory @ ConversionXL Live
The Optimisation Grand Unified Theory @ ConversionXL LiveThe Optimisation Grand Unified Theory @ ConversionXL Live
The Optimisation Grand Unified Theory @ ConversionXL LiveConversionista
 
Evolutionär webbdesign - Webbdagarna Stockholm 2016
Evolutionär webbdesign  - Webbdagarna Stockholm 2016Evolutionär webbdesign  - Webbdagarna Stockholm 2016
Evolutionär webbdesign - Webbdagarna Stockholm 2016Conversionista
 
Digitaliseringen ändrar allt - Utom din hjärna
Digitaliseringen ändrar allt -  Utom din hjärnaDigitaliseringen ändrar allt -  Utom din hjärna
Digitaliseringen ändrar allt - Utom din hjärnaConversionista
 
Ett enkelt hack för 127 % fler leads
Ett enkelt hack för 127 % fler leadsEtt enkelt hack för 127 % fler leads
Ett enkelt hack för 127 % fler leadsConversionista
 
Content marketing som konverterar - Inbound marketing oslo
Content marketing som konverterar  - Inbound marketing osloContent marketing som konverterar  - Inbound marketing oslo
Content marketing som konverterar - Inbound marketing osloConversionista
 
Effortless experience - Conversionista på Telia Kontaktcenterforum 2015
Effortless experience - Conversionista på Telia Kontaktcenterforum 2015Effortless experience - Conversionista på Telia Kontaktcenterforum 2015
Effortless experience - Conversionista på Telia Kontaktcenterforum 2015Conversionista
 
Conversion Performance Oslo
Conversion Performance  OsloConversion Performance  Oslo
Conversion Performance OsloConversionista
 
Mobil konvertering - Emeet 2015
Mobil konvertering - Emeet 2015Mobil konvertering - Emeet 2015
Mobil konvertering - Emeet 2015Conversionista
 
Kopiera inte dina konkurrenter - De har heller ingen aning om vad de håller p...
Kopiera inte dina konkurrenter - De har heller ingen aning om vad de håller p...Kopiera inte dina konkurrenter - De har heller ingen aning om vad de håller p...
Kopiera inte dina konkurrenter - De har heller ingen aning om vad de håller p...Conversionista
 
Still just reporting when you could be optimizing?
Still just reporting when you could be optimizing?Still just reporting when you could be optimizing?
Still just reporting when you could be optimizing?Conversionista
 
E handelsforum - konvertering med john ekman
E handelsforum - konvertering med john ekmanE handelsforum - konvertering med john ekman
E handelsforum - konvertering med john ekmanConversionista
 
Onboard like a juggernaut - Elite camp 2015
Onboard like a juggernaut - Elite camp 2015Onboard like a juggernaut - Elite camp 2015
Onboard like a juggernaut - Elite camp 2015Conversionista
 
Case skandia - webbstrategidagarna
Case   skandia - webbstrategidagarnaCase   skandia - webbstrategidagarna
Case skandia - webbstrategidagarnaConversionista
 
SEBC vilket är ditt största konverteringsproblem
SEBC   vilket är ditt största konverteringsproblemSEBC   vilket är ditt största konverteringsproblem
SEBC vilket är ditt största konverteringsproblemConversionista
 
Content marketing that converts @ Conversion Boost
Content marketing that converts @ Conversion BoostContent marketing that converts @ Conversion Boost
Content marketing that converts @ Conversion BoostConversionista
 
What did E-tailers learn from retailers CPeC - Bukarest
What did E-tailers learn from retailers CPeC - BukarestWhat did E-tailers learn from retailers CPeC - Bukarest
What did E-tailers learn from retailers CPeC - BukarestConversionista
 

Mais de Conversionista (20)

Så får du kunderna att klicka på Köp
Så får du kunderna att klicka på KöpSå får du kunderna att klicka på Köp
Så får du kunderna att klicka på Köp
 
Unleash the power of A/B testing - Sitecore summit
Unleash the power of A/B testing  -  Sitecore summitUnleash the power of A/B testing  -  Sitecore summit
Unleash the power of A/B testing - Sitecore summit
 
Conversion happens in the brain of the customer, not in Google Analytics - Si...
Conversion happens in the brain of the customer, not in Google Analytics - Si...Conversion happens in the brain of the customer, not in Google Analytics - Si...
Conversion happens in the brain of the customer, not in Google Analytics - Si...
 
Konvertering sker i besökarens hjärna, inte i analytics (Konferens - (inter...
Konvertering sker i besökarens hjärna, inte i analytics (Konferens - (inter...Konvertering sker i besökarens hjärna, inte i analytics (Konferens - (inter...
Konvertering sker i besökarens hjärna, inte i analytics (Konferens - (inter...
 
The Optimisation Grand Unified Theory @ ConversionXL Live
The Optimisation Grand Unified Theory @ ConversionXL LiveThe Optimisation Grand Unified Theory @ ConversionXL Live
The Optimisation Grand Unified Theory @ ConversionXL Live
 
Evolutionär webbdesign - Webbdagarna Stockholm 2016
Evolutionär webbdesign  - Webbdagarna Stockholm 2016Evolutionär webbdesign  - Webbdagarna Stockholm 2016
Evolutionär webbdesign - Webbdagarna Stockholm 2016
 
Digitaliseringen ändrar allt - Utom din hjärna
Digitaliseringen ändrar allt -  Utom din hjärnaDigitaliseringen ändrar allt -  Utom din hjärna
Digitaliseringen ändrar allt - Utom din hjärna
 
Ett enkelt hack för 127 % fler leads
Ett enkelt hack för 127 % fler leadsEtt enkelt hack för 127 % fler leads
Ett enkelt hack för 127 % fler leads
 
Content marketing som konverterar - Inbound marketing oslo
Content marketing som konverterar  - Inbound marketing osloContent marketing som konverterar  - Inbound marketing oslo
Content marketing som konverterar - Inbound marketing oslo
 
Effortless experience - Conversionista på Telia Kontaktcenterforum 2015
Effortless experience - Conversionista på Telia Kontaktcenterforum 2015Effortless experience - Conversionista på Telia Kontaktcenterforum 2015
Effortless experience - Conversionista på Telia Kontaktcenterforum 2015
 
Conversion Performance Oslo
Conversion Performance  OsloConversion Performance  Oslo
Conversion Performance Oslo
 
Mobil konvertering - Emeet 2015
Mobil konvertering - Emeet 2015Mobil konvertering - Emeet 2015
Mobil konvertering - Emeet 2015
 
Kopiera inte dina konkurrenter - De har heller ingen aning om vad de håller p...
Kopiera inte dina konkurrenter - De har heller ingen aning om vad de håller p...Kopiera inte dina konkurrenter - De har heller ingen aning om vad de håller p...
Kopiera inte dina konkurrenter - De har heller ingen aning om vad de håller p...
 
Still just reporting when you could be optimizing?
Still just reporting when you could be optimizing?Still just reporting when you could be optimizing?
Still just reporting when you could be optimizing?
 
E handelsforum - konvertering med john ekman
E handelsforum - konvertering med john ekmanE handelsforum - konvertering med john ekman
E handelsforum - konvertering med john ekman
 
Onboard like a juggernaut - Elite camp 2015
Onboard like a juggernaut - Elite camp 2015Onboard like a juggernaut - Elite camp 2015
Onboard like a juggernaut - Elite camp 2015
 
Case skandia - webbstrategidagarna
Case   skandia - webbstrategidagarnaCase   skandia - webbstrategidagarna
Case skandia - webbstrategidagarna
 
SEBC vilket är ditt största konverteringsproblem
SEBC   vilket är ditt största konverteringsproblemSEBC   vilket är ditt största konverteringsproblem
SEBC vilket är ditt största konverteringsproblem
 
Content marketing that converts @ Conversion Boost
Content marketing that converts @ Conversion BoostContent marketing that converts @ Conversion Boost
Content marketing that converts @ Conversion Boost
 
What did E-tailers learn from retailers CPeC - Bukarest
What did E-tailers learn from retailers CPeC - BukarestWhat did E-tailers learn from retailers CPeC - Bukarest
What did E-tailers learn from retailers CPeC - Bukarest
 

Último

Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
APIForce Zurich 5 April Automation LPDG
APIForce Zurich 5 April  Automation LPDGAPIForce Zurich 5 April  Automation LPDG
APIForce Zurich 5 April Automation LPDGMarianaLemus7
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphNeo4j
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024BookNet Canada
 
Key Features Of Token Development (1).pptx
Key  Features Of Token  Development (1).pptxKey  Features Of Token  Development (1).pptx
Key Features Of Token Development (1).pptxLBM Solutions
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Neo4j
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
Artificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraArtificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraDeakin University
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 

Último (20)

Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
APIForce Zurich 5 April Automation LPDG
APIForce Zurich 5 April  Automation LPDGAPIForce Zurich 5 April  Automation LPDG
APIForce Zurich 5 April Automation LPDG
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food Manufacturing
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
 
Key Features Of Token Development (1).pptx
Key  Features Of Token  Development (1).pptxKey  Features Of Token  Development (1).pptx
Key Features Of Token Development (1).pptx
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
Artificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraArtificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning era
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 

Conversionista - Services overview

  • 2.  Worked with Conversion since 2006 – Under Conversionista brand since sedan 2010  3 Employees  E-commerce 1/3 of the projects  The rest – B2B Lead generation – B2C Lead generation – Gaming  Internationally acclaimed speaker and blogger Page 2 www.conversionista.se 2011-05-24
  • 3. 3,72% Page 3 www.conversionista.se 2011-05-24
  • 4. Scoll – No croll? Call to action? Images? Buttons? Size? Colour(s)? Page 4 www.conversionista.se 2011-05-24
  • 9.      Page 10 www.conversionista.se 2011-05-24
  • 10. Competition? Personas? Motivators? Where did the Fears & doubts? visitor come from? Page 11 www.conversionista.se 2011-05-24
  • 13. Tools Page 14 www.conversionista.se 2011-05-24
  • 14.     Page 15 www.conversionista.se 2011-05-24
  • 16. Bounce rate 26,5% 77 007 Unique visitors 56 639 Engaged visitors Add to cart rate 5,5% Visits with 3 111 ”Add to cart” Cart Abandonment View cart rate rate 75,7% Visits with 2 357 ”View cart” 88,9% Conversion rate GA funnel report Cart Completion rate 0,45% 346 Purchases 11,1% Page 17 www.conversionista.se 2011-05-24
  • 20. We deliver hypothesis on a level that fits the Client’s needs and organization: 1. Written – as a report 2. Conceptual layouts / Mockups/Wireframes 3. Finalized grapical design ready for coding/implementations 4. Coded implementeed pages ready for test Page 21 www.conversionista.se 2011-05-24
  • 21. We conduct testing on a level that fits the Client’s needs and organization 1. Test design 2. Testing tool selection 3. Validate technical feasibility 4. Implement test in test tool 5. Deploy and follow up test 6. Report test results Page 22 www.conversionista.se 2011-05-24
  • 24. Matkasse = klar fem i, inte fem över + Färdiga recept + nyttig mat + spara tid - släpa kassar = Färdig matkasse När kan vi Postnummer Sök leverera till dig? Familjematkassen Sommarkasse 690 kr/st 690 kr/st Beställ Beställ Se menyn Page 25 www.conversionista.se Nyttig och hälsosam mat Specialkasse för sommaren. 2011-05-24
  • 25. Matkasse = klar fem i, inte fem över + Färdiga recept + nyttig mat + spara tid - släpa kassar = Färdig matkasse Nästa leverans till ditt område i Sollentuna Onsdag Välj kasse & hitta leveranstid som passar dig 13/11 Familjematkassen Sommarkasse 690 kr/st 690 kr/st Beställ Beställ Se menyn Page 26 www.conversionista.se Nyttig och hälsosam mat Specialkasse för sommaren. 2011-05-24
  • 31.  We want to ensure that the client can become a top-notch ”E-Business optimizer” for the long term.  We support with: 1. Technology decisions 2. Organizational design 3. Training 4. Competence development Page 32 www.conversionista.se 2011-05-24
  • 32.  Overview of productified services Page 33 www.conversionista.se 2011-05-24