A slightly better version of

1. Finding purpose
© Valeria
Maltoni, Conversation Agent
www.conversationagent.com @ConversationAge
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2. “What really decides consumers to buy or not to
buy is the content of your advertising, not its form.”
− David Ogilvy
A content strategy is the beginning of the journey
© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/noelzialee/2111228215/

3. “Success is the sum of small efforts, repeated
day in and day out.” − Robert Collier
There is no silver bullet. You still need to do
the work every day
© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/christianabe/2129826272/

4. At a party given by a billionaire on Shelter Island, Kurt Vonnegut informs his
pal, Joseph Heller, that their host, a hedge fund manager, had made more
money in a single day than Heller had earned from his wildly popular novel
Catch-22 over its whole history. Heller responds, “Yes, but I have something
he will never have ... enough.” − John Bogle, Enough
Discover the power of focus
© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/stuckincustoms/3134976060/

5. “The best way to predict the future is to create it.”
− Peter Drucker
You have control over how you prepare for and
respond to situations
http://www.flickr.com/photos/bestrated1/71515803/
© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com

6. “Your premium brand had better be delivering
something special, or it’s not going to get the
business.” − Warren Buffett
Meaning and purpose go hand in hand
© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/akbuthod/4156692690/

7. “A lot of companies have chosen to downsize, and maybe that was
the right thing for them. We chose a different path. Our belief was
that if we kept putting great products in front of customers, they
would continue to open their wallets.” − Steve Jobs
Your product is marketing
© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/ranopamas/2129685912/

8. “If you do build a great experience, customers tell each
other about that. Word of mouth is very powerful.”
− Jeff Bezos
Customer focus is key
© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/bestrated1/73485440/

9. “If you don’t see yourself as a winner, then you
cannot perform as a winner.” − Zig Ziglar
Employees are brand ambassadors who build
bridges between your business and customers
© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/bestrated1/79777311/

10. “Our lives are defined by opportunities. Even the ones we miss.”
− Benjamin Button, the movie
Consider the cost of not doing
© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/tearsandrain/2151840098/

11. “Knowing is not enough; we must apply. Willing is not enough;
we must do.” − Johann Wolfgang von Goethe
With execution you need to measure and show performance
© 2010 Valeria Maltoni, Conversation Agent http://www.conversationagent.com http://www.flickr.com/photos/stuckincustoms/2074393894/

12. “The strongest principle of growth lies in
human choice.” − George Eliot
It’s not only how much− it’s why, what,
who, when, and how
Merry Christmas to you & your loved ones
© 2010 Valeria
Maltoni, Conversation Agent
www.conversationagent.com @ConversationAge
http://www.flickr.com/photos/gadl/330369285/