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Andrea Contino - www.contino.com




L’insostenibile leggerezza dei Social Media
        C'è sempre chi vale... e chi un po' meno
Andrea Contino - www.contino.com

“Vi insediate in
una zona e vi
moltiplicate, vi
moltiplicate
finché ogni
risorsa naturale
non si esaurisce.
E l'unico modo
in cui sapete
sopravvivere è
quello di
spostarvi in
un'altra zona
ricca”

        BEST DEFINITION EVER
Andrea Contino - www.contino.com

“Vi insediate in
una zona e vi
moltiplicate, vi
moltiplicate
finché ogni
risorsa naturale
non si esaurisce.
E l'unico modo
in cui sapete
sopravvivere è
quello di
spostarvi in
un'altra zona
ricca”

        BEST DEFINITION EVER
Andrea Contino - www.contino.com




           Source BBC.co.uk




COAST TO COAST
Courtesy of Marta Kagan
Andrea Contino - www.contino.com

                                      "Con tutta la
                                    buona volontà, a
                                     me Foursquare
                                       continua a
                                     sembrare una
                                    sciocchezza. La
                                     logica di simili
                                       programmi
                                   sarebbe quella di
                                      far sapere ai
                                   propri amici intimi
                                   dove ci si trova in
                                         un dato
      PERCHÉ?                          momento"
Andrea Contino - www.contino.com




THE CIRCLE OF TRUST
Andrea Contino - www.contino.com




        INTER NOS
Andrea Contino - www.contino.com




TWITTERERS ARE NOT MAINSTREAM CONSUMERS
Andrea Contino - www.contino.com




      ANCORA TU?
Andrea Contino - www.contino.com




MA NON DOVEVAMO VEDERCI PIÙ?
Andrea Contino - www.contino.com




                         NO V.I.P.s
http://blog.hubspot.com/Portals/249/images//Foursquare_Infographic-resized-600.jpg
Andrea Contino - www.contino.com

                          “Welcome to Metropolis, errr San Diego. You’ve just scored the Superman badge!
                          Now show this at the WB booth to pick up some free swag, while supplies last”



“Congratulations, you’re on your way to become a living Louis Vuitton icon. You really
deserve our upcoming surprises and another round of shopping”



                                      “Follow us on Foursquare to share your HuffPost badges and unlock
                                      new ones. We’ll be posting tips for venues in our local coverage areas,
                                      and sharing your recommendations with our readers”



                                                      10 groups that are currently doing a great job
                                                      providing tips to promote their regions on
                                                      foursquare. You’ll find the list is a mix of small
                                                      towns, big cities and even entire states.




                                       REWARD$!
Andrea Contino - www.contino.com




    "Social Media is bringing back
      humanity to all digital life.
       We are no longer users,
        consumers, shoppers.
        We are People again!"

     ReadWriteWeb, Jan 2009

THE ONLY RULE IS TO HAVE FUN!

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L'insostenibile leggerezza dei Social Media PDF

  • 1. Andrea Contino - www.contino.com L’insostenibile leggerezza dei Social Media C'è sempre chi vale... e chi un po' meno
  • 2. Andrea Contino - www.contino.com “Vi insediate in una zona e vi moltiplicate, vi moltiplicate finché ogni risorsa naturale non si esaurisce. E l'unico modo in cui sapete sopravvivere è quello di spostarvi in un'altra zona ricca” BEST DEFINITION EVER
  • 3. Andrea Contino - www.contino.com “Vi insediate in una zona e vi moltiplicate, vi moltiplicate finché ogni risorsa naturale non si esaurisce. E l'unico modo in cui sapete sopravvivere è quello di spostarvi in un'altra zona ricca” BEST DEFINITION EVER
  • 4. Andrea Contino - www.contino.com Source BBC.co.uk COAST TO COAST
  • 6. Andrea Contino - www.contino.com "Con tutta la buona volontà, a me Foursquare continua a sembrare una sciocchezza. La logica di simili programmi sarebbe quella di far sapere ai propri amici intimi dove ci si trova in un dato PERCHÉ? momento"
  • 7. Andrea Contino - www.contino.com THE CIRCLE OF TRUST
  • 8. Andrea Contino - www.contino.com INTER NOS
  • 9. Andrea Contino - www.contino.com TWITTERERS ARE NOT MAINSTREAM CONSUMERS
  • 10. Andrea Contino - www.contino.com ANCORA TU?
  • 11. Andrea Contino - www.contino.com MA NON DOVEVAMO VEDERCI PIÙ?
  • 12. Andrea Contino - www.contino.com NO V.I.P.s http://blog.hubspot.com/Portals/249/images//Foursquare_Infographic-resized-600.jpg
  • 13. Andrea Contino - www.contino.com “Welcome to Metropolis, errr San Diego. You’ve just scored the Superman badge! Now show this at the WB booth to pick up some free swag, while supplies last” “Congratulations, you’re on your way to become a living Louis Vuitton icon. You really deserve our upcoming surprises and another round of shopping” “Follow us on Foursquare to share your HuffPost badges and unlock new ones. We’ll be posting tips for venues in our local coverage areas, and sharing your recommendations with our readers” 10 groups that are currently doing a great job providing tips to promote their regions on foursquare. You’ll find the list is a mix of small towns, big cities and even entire states. REWARD$!
  • 14. Andrea Contino - www.contino.com "Social Media is bringing back humanity to all digital life. We are no longer users, consumers, shoppers. We are People again!" ReadWriteWeb, Jan 2009 THE ONLY RULE IS TO HAVE FUN!