The Slide Deck Plumb used for raising money in 2013.

1. Solving performance problems is hard.
We don’t think it needs to be.

2. Executive summary
• We solve a big, old problem with enterprise software
environments that nobody thought can be solved
• A new approach: a BigData & SAAS solution
• We detect performance glitches in advance and tell you
how to avoid them
• We have paying customers
• We have a framework that allows product to grow and
creates patentable IP every year

3. The Market
• There are millions of servers that would benefit from
automated performance improvement hints
• The value that our customers get from Plumbr exceeds
$1000/server/year
• For comparison, our potential customers currently pay $2b+
to see how their software performs. They still have to solve
the glitches manually

4. • Actively developed applications have 1-2 serious
defects per developer every year.
• Resolving each of these takes on average 3 weeks
• ... which holds up nearly 10% of development
resources
• 80% of that time is spent on troubleshooting
• Communication
• Data analysis
• Finger pointing
The Problem

5. Our solution
3. Resolution
instructions
2. Detailed description
of problem
1. Impact on
application quality
Summary

6. How does Plumbr do it?
• Understands how software is meant to work
• Detects anomalies
• Detects sources of problems
• Finds the right solution from our knowledge base
Knowledge base automatically grows as adoption
spreads

7. Gather data Launch/improve
detection algorithm
Crowd source
solutions
Instructions in
“plain English”
How we train Plumbr

8. The Vision
We will add new types of issues, expand to other technologies
and improve quality of suggestions
• Low direct competition
• New valuable IP constantly created
Plumbr will grow into an environment that takes care of your
application’s health – a JVM that solves problems or helps you
solve them in real-time

9. Why we will pull this off
Priit Potter
Founder I CEO
Vladimir Šor
Founder I CTO
Ivo Mägi
Founder I Marketroid
Nikita Salnikov
Founder I Lead Developer
Built and led a
team of 70
Member of first board
of ZeroTurnaround
Invented Plumbr
while researching
for his PhD
Among TOP invited
speakers to biggest
Java conference

10. Forums, social media, link aggregators
Plumbr web
Registration, download
Activation
Report
Sales
Our Sales Funnel

11. “The information from the first leak report already proves that
this software is definitely worth it.”
Clients about us
“Our developers now have one major concern less to worry about.”
“Tracking down memory leaks used to involve a lot of expensive
finger pointing in our multi-vendor environment. Not any more.”

12. Roadmap
DetectionBeta
Data Beta Detection Instructions
Instructions
Data Beta Detection
Data Data Beta
Manual Onboarding Lead generation Sales team
HTML file Portal 1.0 Real time Full stack
Web PAAS #1 PAAS #2
JMXLog APM #1-3Gather insight
PROBLEM #1
PROBLEM #2
PROBLEM #3,4
PROBLEM #5,6
ONBOARDING & SALES
USER EXPERIENCE
DISTRIBUTION
INTEGRATION
2012 I 2012 II 2013 I 2013 II 2014 I
Today

13. Milestones for investment round
1. Build a scalable sales organization
2. Release detection of problems #3-6
3. Integrate distribution with 3 important PAAS providers

14. Solving performance problems is hard. We don’t think it needs to be.