How consumers use technology and the impacts on their lives
5 Ways You Can Improve Your Social Media Strategy
1. 1
5 Ways You Can Improve Your Social
Media Strategy
2. Create social media goals and objectives
• The first step for improving any social media strategy is to establish
the goals and objectives that you want to achieve.
• These objectives will allow reacting quickly when social media
campaigns are disappointing you.
• For example, you can set a goal to share three photos a week that
communicates company culture. The target for each photo is at least
35 likes and 8 comments.
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3. Hone your online presence
• To increase visibility and conversion, improve social accounts by
lending your audience with helpful content.
• Update and refine your existing social account with the audience
and broader goals in mind. As you have set goals (in the first step),
select the network which meets those social media goals. Mind that
every social network has a unique audience and should be treated
accordingly.
• Additionally, optimize profiles for SEO to generate more web traffic.
Apart from this, fill social media profiles with images and text
optimized for the social network.
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4. Come up with engaging post ideas
• It is difficult to create high-quality product every day for social sites.
So, whenever there's some idea about social media post just jot it
down, it can work wonders to come up with fresh ideas and keep
content engaging.
• Additionally, to make post more engaging talk to your audience. This
will increase the likelihood of conversion and interactions on social
media. You can also post links to your website for more information
which is a great way to increase traffic which will help in SEO
rankings.
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5. Track your links
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• It is interesting to measure how many people are clicking on the
links you shared and track their performance.
• An easy way to get quick peek of your social data is UTM links and
Bit.ly.
• Furthermore, for Facebook and Twitter, you can get visit insights or
analytics to track the performance of your links.
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6. Experiment with a new platform
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• On daily basis, 1-2 social platform and new apps are launched and
it’s important for marketers to understand where audiences attention
is heading.
• One of the best options is to spend some time exploring with new
platforms.
• Beme, Miitomo, Blab and Yubl are few social platforms to start
with.
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