3. Majority of communication is rejected by the Gatekeeper Because today most advertisers are marketing to the wrong mind Defines 90% of our buying behaviour Defines 10% of our buying behaviour
4. Your brand communication must Bypass the Gatekeeper & resonate with your consumers Subconscious Perception Majority of communication is rejected by the Gatekeeper Defines 90% of our buying behaviour Defines 10% of our buying behaviour
5. Brand Hotspot Defines 90% of our buying behaviour Defines 10% of our buying behaviour