Cryptocurrencies are big. No wait... they're HUGE! But how do you sell them on social media? Leading financial services agency Contentworks takes a look:

1. How to Sell Cryptocurrencies
via Social Media
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2. Rise of the Cryptocurrency Market
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3. Rise of ICOs
2016
ICOs Amount
Waves $164 million
Iconomi $105 million
Golem $85 million
SingularDTV $75 million
Lisk $57 million
Digix DAO $55 million
FirstBlood $55 million
Synereo $47 million
Decent $41 million
Antshares /
NEO
$36 million
2017
ICOs Amount
Filecoin $257 million
Tezos $232 million
EOS $180 million
Bancor $153 million
Status $108 million
MobileGo $53 million
SONM $42 million
Basic Attention
Token
$35 million
Polybius $31 million
Aeternity $31 million
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4. The Power of Social Media
Social media has:
• Influenced the way digital currencies have spread
• Become a convenient source of information for those
looking to clue-up on cryptocurrencies
• Helped companies get the word out about their ICOs
• Been a cost-effective way of reaching out to all
demographics
• Enabled companies to know what investors / traders are
thinking
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5. Top 4 Mantras of Selling
Coins Via Social Media
#1 Educate, educate, educate
#2 Provide new and original content
#3 Share images and infographics
#4 Use video to help explain difficult concepts
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6. Educate, Educate, Educate
Cryptocurrencies can be difficult to get your head around.
Traded entirely online, there are no swanky coins or shiny
new notes to get people excited which is why educating
your audience is a must. The more they know, the more
they’ll be willing to dabble in a digital world that might have
seemed unfamiliar before, so it’s all about being
transparent, honest and gaining trust.
Giveaways such as educational materials and e-books are a
good way to gain loyalty. Everyone likes something for free
and if you’re pointing them towards interesting resources
that could expand their knowledge and involve them in the
cryptocurrency hype – that’s got to be a bonus, right?
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7. Provide New and Original Content
No-one wants to read rehashed content from one site to the next. Nor do they want to see key chunks of
information copied and pasted onto a different part of the web.
In order to sell cryptocurrencies effectively, you must generate new and original content that’s compliant
with all the financial rules set by regulating bodies such as CySEC, MiFID, the FCS and FSA.
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8. Content Needs to Ensure Investor Protection
With the upcoming MiFID II regulations putting particular emphasis on investor protection, it’s essential to
provide information that’s:
• Clear, concise and transparent
• Not misleading or untrue in any way
• Not biased or one-sided
• Designed to educated and inform
• Well-balanced taking into account both positive and negative scenarios
Marketing crypto is not always easy due to the number of rules shrouding the finance industry.
That said, by following the guidelines and providing the facts, you should be able to stay on the straight and
narrow and avoid violating regulations.
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9. Why rely on text when you can make the most of crypto-related images and sharable infographics?
Content of this kind helps to portray information in a clear and concise way giving people a straightforward
insight into what cryptocurrencies are all about.
Use Images and Infographics
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10. Visuals Need to be Shareable
For those looking to sell cryptocurrencies, a quality infographic is more likely to be shared than standard text
and therefore should:
• Present information people want to see
• Include significant and relevant facts from reputable and acknowledged resources
• Have eye-catching visuals such as charts, graphs and cartoons
• Feature text that’s large and clear enough to read
• Boast a colourful yet tasteful colour pallet that doesn’t hide any text
• Include a logo, website, slogan or call to action
• Include share buttons making it easy to upload onto social media sites
• Be up-to-date and compliant with the finance regulations
• Not be too large as this could reduce download speeds and cause problems for websites
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11. Use Video to Help Explain Concepts
Videos:
• Bring trickier concepts such as cryptocurrencies to life
• Explain exactly what digital currencies are, how they are being used in today’s financial markets and why
they are tradable assets
• Are easy to share online via social sites like Twitter and YouTube
If you have created a video explaining the difference between cryptocurrencies and how to trade using the
blockchain, you can then tweet the link or post it to your Facebook followers.
If you want to pursue an integrated marketing campaign, why not also blog about your video content and
provide a link to the relevant material?
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12. Cryptocurrency is the BIGGEST buzzword in 2017 and in 2018 it will be HUGE!
Wondering how to sell cryptocurrencies via social media?
Ask the Contentworks Team today
hello@contentworks.agency
+357 25 103 639
facebook.com/contentworksagency
twitter.com/_contentworks
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