13. FROM INTERRUPTION TO CHOICE
El choice consigue mejores resultados
BRAND
EFFECTIVENESS
EFFICIENT
REACH
BRAND
ENGAGEMENT
300% - 450%
30% - 300%
50% - 100%
When audiences choose which ad to watch*
(compared to pre-roll ads)
Better sharing and organic spread
Watching and rewinding against benchmark
Source: VivaKi Choice Media Study and Visible Measures Social Video Reach & Engagement Benchmarks. Results will vary based on creative quality, genre, industry category, and related