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© Constant Contact 2014
New survey reveals Canadian small businesses not CASL-ready
© Constant Contact 2014
Less than half of Canadian small businesses (42%)
feel they understand how to be CASL compliant.
Lack of understanding
Just 33% of small businesses are aware of penalties
associated with CASL non-compliance.
Unaware of penalties
2
29%
20%
42%
9%
Disagree
somewhat/completely
Neutral/no opinion Agree
somewhat/completely
I don't know
34%
19%
33%
14%
Disagree
somewhat/completely
Neutral/no opinion Agree
somewhat/completely
I don't know
Q: I understand how to be CASL compliant.
Q: I am aware of the penalties associated with CASL non-compliance.
© Constant Contact 2014
Delayed Preparations
21%
25% 25%
29%
Soon; I've been
thinking about it
Not sure; I haven't
thought about it
I don't plan on
making any
changes/
preparations
I am already
underway
preparing for
CASL
enforcement
3
• Only 29% of small businesses surveyed began preparations
for CASL before enactment date of July 1, 2014.
Q: When will you begin preparing for CASL enforcement?
© Constant Contact 2014
• What are Canadian SMBs doing in preparation?
4
15%
19%
28% 28%
35%
39%
51%
59%
85%
Posted legal
language on my
physical sign-up
sheets
Sent an email
campaign to my list
that includes a link
to confirm opt-in
Deleted contacts
from my email list
Included an email
opt-in check box on
online transactions
Emailed contacts to
obtain express
consent
Training my staff on
how to be CASL
compliant
Keeping records of
when, where, and
how I obtain consent
to email contacts
Reviewed my email
contact lists to
ensure I have
proper permissions
Educating myself
about CASL
regulations and the
steps I need to take
to be compliant
Q: What are you doing in preparation for CASL enforcement?
Steps taken in preparation
© Constant Contact 2014
Resources used
5
18% 20%
28%
44%
50%
59%Q: What resources are you using to learn/prepare for CASL?
© Constant Contact 2014
CASL Concerns
4%
6%
15%
25% 25%
33%
39%
41%
44%
Other None/Not
applicable
Training my staff
on CASL
compliance
Gaining new
contacts willing to
opt-in to my email
list
Penalties
associated with
non-compliance
Finding the time
and resources
that will be
needed to ensure
CASL compliance
Managing/
tracking email
permissions from
contacts
Collecting
express consent
from my existing
list of email
addresses
Uncertain about
what I need to do
to comply
.ca
Q: What are your largest concerns about CASL enforcement?
© Constant Contact 2014
More than half (63%) think CASL will be good for
consumers.
20%
16%
58%
6%
Disagree
somewhat/completely
Neutral/no opinion Agree
somewhat/completely
I don't know
CASL is good for consumers
58% of businesses believe CASL will help mitigate
spam.
CASL will help mitigate
spam
12%
21%
63%
4%
Disagree
somewhat/completely
Neutral/no opinion Agree
somewhat/completely
I don't know
Mixed expectations Q: CASL is good for consumers.
Q: CASL will help mitigate spam.
© Constant Contact 2014
44% think CASL is good for businesses in general.
CASL is good for
businesses in general
When asked if they thought CASL would have a
positive impact on their business, only 23% agreed,
while 47% were neutral/ had no opinion.
CASL will have a positive
impact on my business
0 0 0 0
19%
29%
44%
7%
Disagree
somewhat/completely
Neutral/no opinion Agree
somewhat/completely
I don't know
Q: CASL is good for businesses.
22%
47%
23%
8%
Disagree
somewhat/completely
Neutral/no opinion Agree
somewhat/completely
I don't know
Q: CASL will have positive impact on my business.
© Constant Contact 2014
When asked how CASL will impact their marketing,
43% of respondents said that they do not think it will
limit their reach.
3%
45%
20%
4%
27%
Do more Same amount Do less Stop Don't do
Impact on marketing
When asked specifically about CASL’s impact on
email marketing activity, most respondents reported
that their efforts will remain largely unchanged.
Impact on email activity
9
43%
24%
27%
6%
Disagree
somewhat/completely
Neutral/no opion Agree
somewhat/completely
I don't know
Q: Thinking about CASL enforcement beginning on July
1, 2014, how will this affect your email marketing
activities?
Q: CASL will limit my marketing reach.
© Constant Contact 2014
This data was compiled from a Constant Contact-sponsored survey, deployed to a Research Now panel of 500 Canadian small
businesses in June 2014. The survey is the first of an ongoing series addressing the impact of CASL for small businesses across
Canada.
About the Data:
10
Want to learn more?
www.constantcontact.com/casl
Constant Contact’s
CASL Resource Center
www.fightspam.gc.ca
Canada’s
CASL Website

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Canadian Small Businesses Not CASL-Ready According to New Constant Contact Survey

  • 1. © Constant Contact 2014 New survey reveals Canadian small businesses not CASL-ready
  • 2. © Constant Contact 2014 Less than half of Canadian small businesses (42%) feel they understand how to be CASL compliant. Lack of understanding Just 33% of small businesses are aware of penalties associated with CASL non-compliance. Unaware of penalties 2 29% 20% 42% 9% Disagree somewhat/completely Neutral/no opinion Agree somewhat/completely I don't know 34% 19% 33% 14% Disagree somewhat/completely Neutral/no opinion Agree somewhat/completely I don't know Q: I understand how to be CASL compliant. Q: I am aware of the penalties associated with CASL non-compliance.
  • 3. © Constant Contact 2014 Delayed Preparations 21% 25% 25% 29% Soon; I've been thinking about it Not sure; I haven't thought about it I don't plan on making any changes/ preparations I am already underway preparing for CASL enforcement 3 • Only 29% of small businesses surveyed began preparations for CASL before enactment date of July 1, 2014. Q: When will you begin preparing for CASL enforcement?
  • 4. © Constant Contact 2014 • What are Canadian SMBs doing in preparation? 4 15% 19% 28% 28% 35% 39% 51% 59% 85% Posted legal language on my physical sign-up sheets Sent an email campaign to my list that includes a link to confirm opt-in Deleted contacts from my email list Included an email opt-in check box on online transactions Emailed contacts to obtain express consent Training my staff on how to be CASL compliant Keeping records of when, where, and how I obtain consent to email contacts Reviewed my email contact lists to ensure I have proper permissions Educating myself about CASL regulations and the steps I need to take to be compliant Q: What are you doing in preparation for CASL enforcement? Steps taken in preparation
  • 5. © Constant Contact 2014 Resources used 5 18% 20% 28% 44% 50% 59%Q: What resources are you using to learn/prepare for CASL?
  • 6. © Constant Contact 2014 CASL Concerns 4% 6% 15% 25% 25% 33% 39% 41% 44% Other None/Not applicable Training my staff on CASL compliance Gaining new contacts willing to opt-in to my email list Penalties associated with non-compliance Finding the time and resources that will be needed to ensure CASL compliance Managing/ tracking email permissions from contacts Collecting express consent from my existing list of email addresses Uncertain about what I need to do to comply .ca Q: What are your largest concerns about CASL enforcement?
  • 7. © Constant Contact 2014 More than half (63%) think CASL will be good for consumers. 20% 16% 58% 6% Disagree somewhat/completely Neutral/no opinion Agree somewhat/completely I don't know CASL is good for consumers 58% of businesses believe CASL will help mitigate spam. CASL will help mitigate spam 12% 21% 63% 4% Disagree somewhat/completely Neutral/no opinion Agree somewhat/completely I don't know Mixed expectations Q: CASL is good for consumers. Q: CASL will help mitigate spam.
  • 8. © Constant Contact 2014 44% think CASL is good for businesses in general. CASL is good for businesses in general When asked if they thought CASL would have a positive impact on their business, only 23% agreed, while 47% were neutral/ had no opinion. CASL will have a positive impact on my business 0 0 0 0 19% 29% 44% 7% Disagree somewhat/completely Neutral/no opinion Agree somewhat/completely I don't know Q: CASL is good for businesses. 22% 47% 23% 8% Disagree somewhat/completely Neutral/no opinion Agree somewhat/completely I don't know Q: CASL will have positive impact on my business.
  • 9. © Constant Contact 2014 When asked how CASL will impact their marketing, 43% of respondents said that they do not think it will limit their reach. 3% 45% 20% 4% 27% Do more Same amount Do less Stop Don't do Impact on marketing When asked specifically about CASL’s impact on email marketing activity, most respondents reported that their efforts will remain largely unchanged. Impact on email activity 9 43% 24% 27% 6% Disagree somewhat/completely Neutral/no opion Agree somewhat/completely I don't know Q: Thinking about CASL enforcement beginning on July 1, 2014, how will this affect your email marketing activities? Q: CASL will limit my marketing reach.
  • 10. © Constant Contact 2014 This data was compiled from a Constant Contact-sponsored survey, deployed to a Research Now panel of 500 Canadian small businesses in June 2014. The survey is the first of an ongoing series addressing the impact of CASL for small businesses across Canada. About the Data: 10 Want to learn more? www.constantcontact.com/casl Constant Contact’s CASL Resource Center www.fightspam.gc.ca Canada’s CASL Website